Rob Odell

wpDuo

Owner

SALT Lending

• Hired and led design, marketing and growth teams where we developed a culture of learning through systematic experimentation.
• Led the team to develop a strategic PR and crisis management plan that outlined clear communication protocols and procedures.
• Increased verified user signups by 237% and loan originations by 75% YoY
• Used organic channels to grow our credit card wait-list to 9000+ verified users.
• Developed a user referral program that yielded ~10% of new loan volume and resulted in expanding the program to a more substantial authorized partner program.
• Developed a campaign that generated 25% of 2020 loan volume in one month.
• Utilized key contractors for efficient testing of new ideas.
• Led the team that developed a solution to reduce loan funding time by 93%.
• Implemented a content development process that streamlined topic selection and production.

Chief Marketing Officer

Co President

• Grew active loans by 6x over a 4-month period.
• Led rebranding to increase customer trust and education around crypto asset-backed lending.
• Owned the roadmap for all new product offerings.
• Developed 4 new financial product offerings from customer and stakeholder feedback.
• Created the evaluation and process for adding new crypto assets to the platform.

VP, Marketing & Product

• Responsible for all customer facing user experiences, with a focus on simplifying usability and increasing conversion.
• Managed team of two UI/UX engineers through research, design and launch of new features.
• Leveraged user data and customer feedback to deliver key features that helped customers save their loans
during margin calls.
• Worked closely with marketing to define crypto asset lending value propositions.

Senior Product Manager, UX & Growth

• Owned the strategy and execution for the first crypto asset lending platform.
• Implemented agile software development processes across the company.
• Created crypto education for onboarding the product and UI/UX team.
• Developed the method and SOP for evaluating major new features and product offerings.

Product Manager

Skookum

• Lead competitive analysis, user research, product feature definition, road mapping and development teams. 
• Manage expectations, timeline and budgets to release impactful products for clients.

Product Strategist

• Managed teams, clients and project timelines to release impactful products for clients.
• Sticking to the highly effective software development process that Skookum has built, but being flexible when the project demands deviation. 
• Always looking for ways to improve client experience through passive feedback methods.

Project Manager

• Worked closely with the product and development team to verify design and feature requirements had been properly implemented.
• Thoroughly identify, assess and track defects.

QA Analyst/Tester

Search Scientists

• Employee number 1.
• Developed strong analytic and quantitative abilities to creatively increase qualified web traffic to client websites.
• Rapidly acquired in depth Google AdWords skills as a component of a holistic approach for increasing client’s return on investment.
• Meticulously devised and implemented SEO, social media, and content development strategies to provide an individually tailored complete solution for each client.
• Effectively leveraged copywriting and landing page conversion tactics to organically increase leads and sales for client websites.
• Manipulated and tested code to customize Wordpress themes and ensure proper analytics & AdWords tracking.

Acquired Skills:
- Import, Export and Manipulation of Data to Extract Essential Metrics
- Active Daily Adwords Account Management (Display, Search, Mobile & Remarketing)
- Content Strategy Planning and Execution
- Copywriting (Blog Posts, Item & Meta Descriptions and Sales Copy)
- SEO Best Practices
- Improved Design and Conversion Choices
- Social Media Strategy and Management
- Strong Familiarity with Wordpress and Plugins
- Implementation of Google Analytics & Dynamic Re-Marketing Code

Digital Marketing Specialist

Chincha

- Photographed concerts, events and festivals around South Korea.
- Provided commentary, reviews and opinions to accompany photographs.
- Brainstormed and pitched possible article topics, events to review and cultural pieces to cover.

Favorite Events:
http://chincha.co.uk/2012/09/return-of-the-myeongdong-dance-night/
http://chincha.co.uk/2012/08/review-innertrip/
http://chincha.co.uk/2012/09/sunset-breakz/


What is Chincha?

Chincha is a magazine-style website created, written and curated by English-speakers (both expat and Korean) living in South Korea. We focus on event previews, reviews, and Korea-based photography, art and music, predominantly exploring alternative subculture in Seoul.

Photojournalist, Writer

Chungdahm Learning

-	Responsible for teaching English to elementary school students, focusing on utilizing the proper pronunciation, intonation, and fluency.
-       Tested and helped implement new proprietary touch screen TV software.
-	Facilitated in-class debates between advanced students on various topics. 
-	Evaluated and critiqued essays.
-	In charge of creating and implementing extra club curriculums.

* Awarded Best Director company-wide, twice, for successfully directing students to demonstrate creative thinking and presentation skills in a Super Star event.

Instructor, Mentor

42nd Street Oyster Bar

-	Excelled at providing exceptional service to each customer in order to offer the best possible environment for a pleasurable dining experience. 
-	Trained and provided example for new hire employees. 
-	Promoted rapidly from waiter, to trainer to bartender.

Bartender, Trainer, Server

Sageworks

-	Responsible for meeting and exceeding personal sales goals for an assigned territory. 
-	Researched and marketed to assigned territories. 
-	Performed in-depth web-based demonstrations. 
-	Followed up and developed strong closing techniques.

Director of Business Development

Best Buy

- Promoted to storewide customer specialist after three months of employment.
- Assisted customers in every department and acquired extensive knowledge of digital imaging technology between computers, home theater and media. 

* Received Customer Experience Award.

Customer Service Specialist, Sales Expert

Technician

- Evaluated a diverse range of movies.
- Provided insightful commentary related to the goals and intended meaning of each film.
- Balanced criticisms and positivity to deliver an educational, but entertaining and enticing review.

Staff Writer/Film Critic

CMO turned growth partner focused on media buying, creative strategy, and CRO.

Art is science, and vice versa. Believing this has helped me develop strong analytic and quantitative abilities. I am perpetually balancing being creative, with being technical. 

My background in the arts and engineering has allowed me to hone my skills as a highly effective, pragmatic and creative problem solver.

Taplio

Rob Odell's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rob Odell's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Rob Odell's Linkedin Analytics