Ascentek

Full-cycle sales of remote tank monitoring software and hardware, industrial fluids & chemicals, industrial machine maintenance services and industrial waste recycling & environmental services.

#1 Upper-Midwest supplier of industrial fluids and e-tank monitors & software, eliminating run-outs and lost revenue due to costly manufacturing downtime.

At Ascentek, we pride ourselves in developing fluids that can fit any application in the market while also servicing their chemicals, fuel, equipment and industrial waste recycling needs. Lube-Tech recycles over 3,000,000 gallons of used oil and 2,250,000 pounds of used oil filters annually.

Field Sales Representative

Cognivue, Inc.

Full lifecycle sales of medical devices capital equipment hardware and software: world’s first computerized cognitive screener. Call points include audiologists, hearing instrument specialists, and pharmacists. Startup neuroscience capital equipment company.

•  Company-wide layoffs led to 60% workforce reduction
• 109% to target FY 2022, demonstrating exceptional performance in a disruptive market.
• Recognized for outstanding customer satisfaction and retention

Regional Account Manager

GN Group

Promoted to Regional Business Manager (Pacific Territory) for Beltone Dispenser Network.
Grew same-store revenue for 11 owners and 39 retail locations by delivering industry-relevant business consulting, identifying specific product training needs and leveraging the Beltone value proposition for owners and employees.

▪ Promoted to Regional Business Manager
▪ 100% Club Award 2021 for exceeding 100% of sales quota
▪ 114% YoY Revenue by increasing operational efficiencies and implementing marketing plans that made a positive impact on same-store unit and revenue growth

Regional Business Manager (Pacific Territory) - GN Beltone

Full-cycle sales of GN ReSound hearing instruments and software to audiologists and hearing instrument specialists in clinical, private practice, retail and ENT settings. Provided practice management consultation and marketing services that increased unit sales and revenue for customers.

▪ Region of the Year 2020
▪ Grew ARR 14% 2019 over 2018
▪ 93% to goal 2020 despite Covid-19 pandemic, top 10 of US commercial sales force, 2020

Leadership Roles: 
▪ Salesforce Lightning Superuser Committee (2020)
▪ Elected member: Customer Loyalty Advisory Board (2020)

Territory Sales Manager - GN ReSound

WSAudiology

Formerly Siemens Hearing Instruments

▪ Increased ARR 30% from $2.6M to $3.4M in 12 months by creating competitive promotions for buying group partners and key account
▪ Negotiated GPO and buying group/distributor contracts to ensure access to competitively and appropriately priced new products
▪ Led quarterly business reviews, sales strategies and marketing plans with all buying partners to increase engagement, ensure positive customer experiences, and increase purchasing behaviors

National Account Manager

Formerly Siemens Hearing Instruments

Full-cycle sales of hearing instruments, fitting software and diagnostic capital equipment (audiometers, real ear measurement equipment and otoacoustic emissions analyzers. Grew territory revenue 147% from $2.3MM to $5.7MM in the first 24 months by moving prospects and customers through the sales funnel and pipeline. Increased ARR to $6.8M by 2017 before being promoted to National Account Manager. Teamed with marketing, national accounts, business development, clinical training, and other cross-functional departments to create and implement effective training, marketing, and territory business plans which continued to drive ARR and customer loyalty and retention.

▪ 2018, 2016, 2015, 2014 Circle of Excellence Award for exceeding 100% of sales quota for each year
▪ 2018 #1 Region of the Year for contributing to the highest-performing region in the country
▪ 2018, 2017, 2016 #1 Aspire Revenue Award for the highest revenue-producing territory in the country
▪ 2015 #2 Aspire revenue award for second-highest producing territory revenue in the country
▪ 2014 #3 Aspire Revenue Award for the third-highest revenue territory in the country
▪ Elected to Sales Training Learning and Development Board
▪ Designated peer mentor chosen to coach and develop new field reps and assist reps with struggling territories

Senior Territory Manager

4X Circle of Excellence (President’s Club) winner. Top revenue driver with well-documented B2B medical devices, software and capital equipment sales experience. Curious and coachable team player who strives for continuous improvement.

15 years of experience selling to C-Suite, business owners, end users and internal champions. Conscious problem-solver who is skilled in negotiating with multiple stakeholders at diverse call points. Active listener with highly developed presentation and communication skills who is persistent and ethically driven. 

Committed to customer success by utilizing a full-cycle consultative sales approach to accurately qualify, and close business.

651.327.9110
robnich821@gmail.com

CRITICAL STRENGTHS:

Account Planning & Research | Pipeline Generation | Discovery | Deal Qualification | Identifying, Testing & Building Champions | Presentation | Preparation | Negotiation | Prospecting | Cold Calling | New Business Development | Territory Analysis | Product Launch | B2B Sales | Salesforce CRM | Sales Forecasting | Gap Forecasting | Sales Reporting | Coaching and Mentoring | Personal Accountability | OR & Hospital Protocols

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