Rob Owlett

PoundFun™

Owner & Marketing Director at my new startup PoundFun™.

Owner & Marketing Director

1eCom

Marketing/Business Consultant specialising in all things eCommerce - Partnering with brands that want to rapidly grow their online presence and attract new customers.

- eCommerce
- Shopify Marketing Specialist
- SEO
- PPC
- Email Marketing
- Paid Social
- CRO
- Affiliate Marketing
- Social Media

I deliver 'rapid' business growth & development for eCommerce stores.

I believe that digital marketing doesn't need to be all smoke and mirrors! I use proven techniques that put your business website in front of more people looking for your products or services.

Using a variety of inbound marketing strategies, tools & techniques I help your businesses attract, engage and convert more customers online. I focus on increasing your online visibility, driving traffic, improving engagement and most importantly, maximising conversions!

Business Growth & Marketing Consultant

Bulk Buying Club

EXITED JUNE 2021.

Co-Founder & Marketing Director, developing the Bulk Buying Club™‎ brand personality & growth in the Ecommerce toy industry. Creating a 'new way' for wholesale customers to buy Toys at wholesale prices online.

Responsible for the construction & deliverance of the online marketing strategy for BulkBuyingClub and other sales channels including Amazon, eBay and other 3rd party channels. Key responsibilities include full marketing P&L management, marketing acquisition & engagement plans, team structure, training, continued market growth, hyper efficiency, and introducing advanced marketing techniques that have revolutionised our activities.

Increasing the exposure of the website in the UK & launching the brand internationally!

Co-Founder & Marketing Director

PoundToy™‎

EXITED JUNE 2021.

From start-up concept, to rapidly growing eCommerce business with over £12m turnover.

Co-Founder & Marketing Director, developing the PoundToy™‎ brand personality & growth in the eCommerce toy industry. Creating a 'new way' for parents, family & friends alike to buy & gift toys.

Responsible for the construction of the PoundToy website & deliverance of the online marketing strategy for PoundToy and other sales channels including Amazon, eBay, Affiliates and other 3rd party channels. Key responsibilities include full marketing P&L management, marketing acquisition & engagement plans, team structure, training, continued market growth, hyper efficiency, and introducing advanced marketing techniques that have revolutionised our activities. 

Increasing the exposure of the website in the UK & launching the PoundToy™‎ brand internationally!

My 1st Years

In house management of marketing strategy, building and development of in house marketing team, budgets and marketing strategy implementation.

⇨ Brand Development & Growth
⇨ Website Traffic Growth - SEO, PPC, Affiliate/Blogger, Paid Social, PR/Outreach
⇨ Website Development - Design, Conversion Rate Optimisation, Development, UI, UX, Content, Customer Journey
⇨ Business Development
⇨ Management of Internal Marketing Team
⇨ Management of Outsourcing, Content, Design, Development
⇨ Enhanced Campaign Reporting
⇨ Marketing Budgets, Strategy, Spend & Implementation

Head of Performance Marketing

Hand on Heart Jewellery Limited

⇨ Growing exposure of Hand on Heart Jewellery by entering new geographic markets and increasing revenues in existing markets.
⇨ Strategic planning and company leadership as Head of Marketing.
⇨ Developing metrically driven sales priorities and tracking progress within the existing systems of Hand on Heart Jewellery.
⇨ Developing and articulating a marketing vision and rallying the team behind that vision.
⇨ Providing detailed and accurate sales forecasting.
⇨ Creating a culture of success and ongoing business and goal achievement.
⇨ Maintaining and enhancing the culture and core values of Hand on Heart Jewellery and Hand on Heart Jewellery's superior customer satisfaction ratings.
⇨ Developing tools to generate quantifiable growth to the Managing Director.
⇨ Developing and managing a channel partner system of affiliates to generate new opportunities and affinity marketing programs.
⇨ Being accountable for strategic sales, profitable sales growth and meeting targeted monthly and annual goals.
⇨ Being able to accurately assess the performance and fit of team members and be willing to make changes as necessary.
⇨ Recruiting, hiring, coaching, development and team building of a rapidly growing marketing division.
⇨ Become known as an employer of choice and a marketing force that marketers want to join.
⇨ Improving and generating new marketing materials and collaterals, lead marketing-related event planning and tactics, earned media, social marketing advertising, etc.
⇨ Promoting the highest quality image of Hand on Heart Jewellery with employees, customers, vendors and the community.
⇨ Maintaining awareness of developing marketing strategies and industry trends.
⇨ Maintaining focus on company growth objectives with a goal of maintaining/achieving a superior position in the industry.
⇨ Development, documenting and continuously improving the full life cycle of company business development, from lead generation to ongoing referral cultivation.

Head of Growth & Digital Commerce

Creode

⇨ Creation & management of digital marketing strategies and implementation.
⇨ Specialising in ecommerce website growth, development & strategy.
⇨ Acquiring new clients through internal marketing and creation of proposals.
⇨ Strategic Consulting, including business plan & sales strategy development.
⇨ Brand development, website traffic growth, web site UI and advertising revenue. Developing brand strategy and statistics systems.
⇨ Search Engine Optimisation (SEO) techniques, planning, strategy & implementation. 
⇨ Building and optimising large PPC campaigns and paid search account management. 
(Google AdWords)
⇨ Social media management including design, advertising, interaction, account growth & paid social. 
⇨ Remarketing - Including techniques such as Google remarketing tools and Email marketing.
⇨ Creation of new and optimisation of current campaigns to generate customer returns.
⇨ Alternate marketing methods such as proven affiliate marketing techniques.
⇨ Full website auditing to identify areas for allround website and brand improvements.

Head of Marketing

Google

⇨ Creating and managing Google Adwords/Adwords Express accounts.
⇨ Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
⇨ Digital Marketing strategy & implementation.
⇨ E-commerce Website development & Strategies.
⇨ PPC account management. (Google AdWords)
⇨ Social media design, advertising & Brand growth.
⇨ Strategic Consulting, including business plan & sales strategy development.
⇨ SEO & PPC Optimisation.

Google AdWords, Account Manager

⇨ Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
⇨ Digital Marketing strategy & implementation.
⇨ Strategic Consulting, including business plan & sales strategy development.
⇨ Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.
⇨ Website Consultant, Create and develop web presences for SMEs.
⇨ E-commerce Website development & Strategies.
⇨ Social media design, advertising & Brand growth.

Online Marketing Consultant

Owner & Marketing Director at PoundFun™. Business Growth & Marketing Consultant. Love startups & Shopify! #SEO #PPC #BeKind

Owner & Marketing Director at PoundFun™. 
&
Business Growth & Marketing Consultant (specialised in eCommerce)

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Exited previous 8-figure startup in under 4 years! Love startups & Shopify!

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⇨ Focused, highly motivated, forward thinking, tenacious, personable bringer of results.

⇨ Performance Marketing & eCommerce specialist:
SEO, PPC, CRO, Paid Social, Email & Affiliate.

⇨ Google Partner

⇨ Shopify Expert

⇨ Based in Haworth, West Yorkshire, UK

⇨ Father to Freddie (10yrs), Primrose (2yrs), Eden (1yrs)

⇨ Skier & Rugby League enthusiast

⇨ Cider drinker

⇨ Find me on Twitter: https://twitter.com/robowlett

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