PeakActivity

- Ideate, Define, & Document strategies for emerging technology and innovation projects for companies within the digital space
- Research the application of new technologies such as Generative AI, Augmented Reality, Spatial Computing, and Machine Learning to markets
- Explore & Exploit new technology within the market for the launch of products & services for joint ventures. 
- Evaluate opportunities for IP and Patents related to new technologies across existing customers and internal teams
- Managed a team of direct reports focused on the day to day task management and delivery of company-wide KPIs
- Design business plans and information flows for innovation and research projects with projected integrations within the current environment
- Create roadmaps that synchronize technology and digital marketing strategies to deliver innovative solutions to customers
- Track and Analyze the impact of new technology and features integrated into eCommerce, Retail, & B2B platforms that expand the user experience
- Ideate processes to streamline current workflow and develop standardized best practices for company internal teams
- Identifies and qualifies key technology platforms, services, and partners (vendors) to help facilitate strategic revenue goals
- Foster a positive, creative, fast-paced, and technologically-inspiring team environment

Head of Emerging Tech & Innovation Division 

Clients: FBI, CIA, DOJ, Dept. of Homeland Security, CIO Council, Office of the Director of National Intelligence, & others

- Recognized as a keynote speaker with a quick wit and expertise in emerging technologies, known for making technology accessible and engaging for audiences.

-Regularly presents at conferences, events, and in front of Fortune 100 organizations, bringing his audience up to speed on the latest trends in technology such as Artificial Intelligence, Augmented Reality, Digital Twins, and the Internet of Things.

-Develops and leads multi-day workshops for companies focusing on emerging technologies & digital innovation.

- Spoken and contributed to a wide range of events, including technology summits, innovation workshops, and university panels, covering topics like Spatial Computing, Digital Twins, Generative AI, and more

Speaker & Emerging Technology Thought Leader: Spatial Computing & AI

Fifth & Cor 

- Proven track record of driving transformative growth and revenue generation in marketing and technology projects across industries including CPG, Retail, Technology, Foot and Beverage, and Hospitality.

- Strategic Visionary: Developed and executed innovative strategies that propelled the company's market position and facilitated sustainable growth in a highly competitive landscape.

- Technological Expertise: Leveraged cutting-edge technologies and trends to optimize marketing initiatives, enhance customer experiences, and streamline operations, resulting in increased efficiency and profitability.

- Leadership Excellence: Built and led high-performing teams, fostering a culture of innovation and collaboration. Successfully motivated and mentored cross-functional teams to achieve ambitious business goals.

- Business Development: Spearheaded key partnerships and collaborations, identifying and capitalizing on market opportunities to drive business expansion, diversify revenue streams, and deliver long-term value for stakeholders.

Chief Strategy Officer

VRARA- Miami Chapter

Board of Advisors

VIssi.io

•	Assessed data-driven marketing process by rotating between project management, client solutions, performance, data & automation and content development tasks to suit the needs of the company. 
•	Scheduled and Created social media editorial calendar, maintained content for clients on various social media channels 
•	Corresponded with company partners to communicate and track progress on campaign performance, ad creation, and schedule weekly calls to optimize ways to better serve the partners.
•	Managed multiple client accounts; providing digital marketing assistance and client service
•	Built teams for clients marketing departments from ground up including providing training and ramp up on marketing goals.
•	Identified potentially high-impact social posts/responses; including attention-grabbing copy in the brand voice 
•	Managed customer relationships by maintaining network of stakeholders and addressing business needs
•	Examined KPI’s and performance data from Facebook & Instagram on a regular basis to analyze campaign performances to provide insights and optimizations to further strategize on behalf of the partners.

Chief Strategist

Creative Circle

Strategist | 2016-2018
Think Tank Lead | 2017-2018
Social Media Account Manager | 2017-2018
Trainer | 2016-2018
Recruiter | 2014-2016

Creative Circle is a specialized staffing agency that represents advertising, creative, marketing, and digital professionals offering both full-time and freelance opportunities. Our team at Creative Circle is comprised of industry professionals that have been on your side of the fence. We have first-hand experience having working in the field which enables us to provide a consultative approach to finding solutions to your creative challenges.

Senior Digital Staff Augmentation Strategist 

Better Branding Boys

- B3 Branding a start up business for branding and media consulting serving a variety of clients for social media, website design, logo design and production
•	Lead Creative Design for over 10 projects including Children’s' Museum of the Arts leading to the donation of $100,000 
•	Negotiated design elements and themes for print and online advertisements for Children’s’ Museum of the Arts Spring Benefit Dinner in May 2013
•	Lead account services and budgeting for projects while creating time line for production of graphics related to both print and website design for projects
•	Analyze social web traffic using Google Analytics to bolster social media planning for local restaurants 
•	Explained and Instituted the use of Google analytics for KPI reports to develop understanding of marketing platforms.  
•	Developed, proofed and produced new logos for HS football team including state championship logo as well as championship ring design 
•	Created unique learning strategies for variety of skill levels with technology to develop and understanding of social media planning
•	Collaborated with web development team to create new website for HS to develop a consistent theme

Co-Founder

Paramus Catholic High School

-Initiated and implemented an effective social media campaign
⁃Developed an advertising strategy to communicate with target customers 
⁃Facilitated the creation of Social Media voice and persona
⁃Designed plan of action for interactions on Twitter 
-Assisted in developing and implementing a more efficient process for marketing
⁃	Provided daily instruction on studio art techniques for over three hours a day
⁃	Instructed students in age range of 14-18 in a combined class room
⁃	Created unique learning strategies for variety of skill levels in classroom
⁃	Executed instruction of 3 different classes in one class period in 2010
•	Dedicate 30+ hours per week to games, practices, training, and meetings.
•	Orchestrated comprehensive instructional time for players to learn p

Assistant Director: Advancement for Communications

Introducing Rob Petrosino: a distinguished figure in digital innovation, celebrated keynote speaker, and authority on emerging technologies. With over 15 years of leadership in digital transformation, Rob has steered Fortune 100 companies and defense organizations through the tech revolution, focusing on areas like spatial computing, digital twins, generative AI, and machine learning.

Rob’s dynamic presentations transcend traditional talks, turning complex tech trends into actionable business strategies. His unique ability to simplify sophisticated concepts into engaging narratives has not only made him a sought-after speaker but also a familiar face on the Today Show and a featured expert in Forbes. His engagements range from intimate B2B workshops to major defense briefings, captivating audiences with insights into the future of technology.

A strategist and innovator, Rob’s contributions extend beyond the conference stage to his advisory roles with the Department of Defense, including the FBI and DHS CISA. His collaboration with intelligence communities and his forward-thinking on the metaverse underscore his influence as a leading voice in technology.


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Rob Petrosino's Linkedin Analytics

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