SundaySky

Wrangling all the Ops at SundaySky, marketing, sales, and customer! Improving our systems' experience and building for revenue growth, one process at a time (along with several revisions). I joined as the business transitioned from a managed service to a SaaS model. What we've done so far:
 - Built UTM capture and collection for new TOFU marketing strategy with multi-touch attribution 
 - Re-built the sales process (at least twice)
 - Built price books and revenue schedules
 - Built processes to calculate and report on new ARR and renewal pool ARR in Salesforce (snatching them away from the jaws of Excel)
 - Automated email nurture program and enrollment
 - Other stuff I'm sure I'd remember if we were talking shop (which I'm always happy to do)

Sr. Director of Revenue Operations

SaaSOptics

Lead marketing operations and automation during the merging of SaaSOptics and Chargify, enabling sales and marketing teams to focus on growth while minimizing the visible disruption of combining two Salesforce instances. Designed processes and workflows to use HubSpot and Pardot side-by-side.

Director Of Marketing Operations, Chargify + SaaSOptics

I own the MarTech stack and marketing data flows for SaaSOptics, working with brand, demand gen, and strategic systems to make sure we've got the right data in the right place at the right time in front of the right eyes, built out for scale.

Marketing Operations Manager

Cloud Trailz

Side-hustle with a group of like-minded Salesforce pros who love the platform and love helping people wrangle it. I serve as the chief marketing guy, from Pardot to MOPs, and similarly enjoy learning and helping companies use Salesforce better in their marketing. I've been known to help a non-profit or two as well.

Sr. Marketing Automation Consultant

Sercante

I joined this market-leading start-up Pardot and Salesforce consultancy to bring my 10+ years of client-side experience as a marketing strategy and sales operations leader to a new area. While leading and mentoring a team of consultants, I also worked directly with key clients to architect better automation for marketing and sales.

Team Lead - CRM and Marketing Automation Consulting

Lloyd's Register

I led global team In charge of both strategic and operational marketing, as well as product positioning and marketing campaigns for innovation projects, Recognized as a leader in digital marketing and Salesforce across the corporation, I was part of the core knowledge team that decides best online marketing practices.  Served as interim Area Marketing Manager, chosen to run the company's first account-based marketing programs. 

•	Integrated marketing campaigns drove annual average sales pipeline of $2.9 million; 55% year-on-year growth
•	Increased global opt-in email list from 0 to 8000+ contacts over 24 months
•	Led the company’s first account-based marketing programs 
•	Part of the core team who created the architecture for the company’s new Episerver-based website

Head Of Marketing Operations

I was promoted to this role to build a marketing strategy and sales operations motion for a newly-formed global business division. Reported to VP of Sales and also handled sales operations and enablement.

•	Increased online content from 8 static web pages to 270 pages with conversion points and gated content to align SEO practices with our content marketing strategy of long-tail keyword appeal. 
•	Grew marketing leads by an average of 35% each year
•	Led new media creation for marketing and customer experience programs, including infographics, a knowledge base, and mobile apps for iOS and Android to generate leads
•	Launched an integrated campaign for a new additive manufacturing service, leading to $840k in sales pipeline

Global Marketing Marketing Manager/Sales and Marketing Operations

I came to LR to build a digital marketing strategy and automation platform where none existed - no team, direction or infrastructure. Working closely with sales and subject matter experts, I created targeted content marketing campaigns based on achieving budgetary goals. I created the foundations for digital growth, establishing procedures, workflows and concrete metrics. Named the Americas Salesforce Data Champion, responsible for encouraging Salesforce adoption across sales and marketing teams, and establishing best practices.

•	Established a new content-based integrated digital marketing strategy that included the company’s first marketing automation platform
•	Established SERP dominance and brand awareness for new service, resulting in more than 4000 conversions in 3 months from content and AdWords management
•	Created a content-focused microsite for one of the first software packages of its kind in the refinery maintenance market

Senior Digital Marketing Specialist/Regional Salesforce Lead

P2 Energy Solutions

Hired to establish an in-house digital marketing resource and reduce marketing agency spend for this leader in oil and gas software with revenues of ~$140 mln. United the branding of 17 product lines and shifted marketing focus and spend to online channels. Tracked ROI and established lead processes for sales teams through the implementation of the company’s first marketing automation platform. Served as first Salesforce admin and continued to work with sales teams to optimize sales operations processes.

•	Conceived and built a new corporate website and inbound lead generation program, leading to an increase in online sales leads by 82% in one year
•	Revenue from online leads tripled over three years to an average of $1.5 million
•	Doubled organic search traffic year over year
•	Led the creative production and strategy behind an integrated print and digital campaign to introduce new SaaS product to market, contributing to $2 million in revenue in its first 8 month

Interactive Marketing/Sales Operations

Big Brothers Big Sisters of Greater Houston

In this hands-on position, I launched marketing, PR, and communications efforts for Big Brothers Big Sisters of Greater Houston (now part of Big Brothers Lone Star). In charge of external and internal communications, I created newsletters, annual reports, and marketing materials for both fundraising and volunteer recruitment, I also served as webmaster, administrator, and chief content producer for the agency's websites as well as the agency's intranet. Using my graphic design skills, I used Adobe's Creative Suite extensively to create many pieces in-house.

•	Created the first marketing and public relations department for this 50-year-old non-profit, helping to raise the agency’s profile to increase volunteers and fundraising
•	Fundraising income and donations rose 36%
•	Volunteer inquiries from targeted audience rose an average of 42% over two years

Marketing and Communications Director

As the Sr. Director of Revenue Operations at SundaySky, I lead the alignment and optimization of marketing, sales, and customer success operations across the entire revenue lifecycle. I have over 15 years of experience in revenue operations, marketing operations, and sales operations, and love to use all this amazing tech and data to drive growth, efficiency, and ultimately, revenue. Using AI to enhance this process is a key driver of my success; knowing when and how to use AI is a skill in itself.

I am a certified Salesforce Advanced Administrator, Sales Cloud and Nonprofit Cloud Consultant, and Pardot Certified Specialist and Consultant, with that kind of "get up to speed" knowledge in various platforms and tools such as LeanData, Salesloft, HubSpot, Clari, Gong, Chili Piper and RingLead, to name a (very) few. I have worked internationally and remotely, and I have successfully managed and mentored teams to be the best damn ops partners we can be.

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