R&R Partners

•	Develop and execute communications campaigns for multiple agency clients, representing a variety of industries, focused on local, state, regional, and trade media outlets. 
•	Organize press events; write and distribute press releases, media alerts and fact sheets; proactively pitch media for relevant and timely content and subject matter expert interviews.
•	Integrate communications strategies into clients’ overall marketing campaigns.
•	Monitor, analyze and report on media coverage for each client.

Corporate Communications Senior Account Executive

Mile High K9, LLC

Mile High K9, LLC includes two businesses: Mile High K9 Concierge: a first-to-market dog-based concierge service including walking, transportation, and pet sitting; and Mile High K9 Kitchen: creating fresh, healthy, human-grade quality dog food and treats -  based in Lakewood, CO. Fully insured and bonded, we care for your dogs when you can't!

Founder / Owner

Rob Benson Marketing, LLC

Independent marketing specialist with an emphasis in retail, media, entertainment, hospitality, and commercial real estate industries. Work with local businesses to create comprehensive marketing campaigns designed to increase consumer traffic and generate more revenue.  Marketing strategies include branding, multi-channel advertising, publicity, social media, content marketing, and special events.

Owner / Marketing Specialist

American Nevada Company

Served as marketing department head and member of executive management team for commercial real estate developer. Responsible for all marketing efforts including branding, advertising campaigns, media buying, copy writing, publicity, project management, special event creation and execution, online and social media marketing.  Provided marketing direction and support for a variety of projects including commercial office and retail center development and leasing, master-planned community development, multi-family housing, corporate marketing, and focused efforts on 'The District at Green Valley Ranch' mixed-use retail lifestyle center.

VP / Director of Marketing

House of Blues

Recruited and promoted by company to relocate and handle all marketing, promotional, and publicity activities surrounding the launch and grand opening of the company’s flagship property.

Marketed a diverse array of property elements; including music hall, restaurant, late night events, Sunday Gospel Brunch, and private-membership Foundation Room.  Worked in conjunction with property landlord (Harrah’s) on cross-promotional opportunities, while maintaining brand integrity of both companies.

Forged and maintained key strategic media alliances to facilitate execution of comprehensive print, broadcast, and online e-mail advertising campaigns in multiple markets, including south New Jersey, Philadelphia, and New York territories.

Director of Marketing and Publicity

Marketed 200+ live music events at the company's highest-grossing venue annually, representing approximately one-quarter of venue’s gross revenue.
  
Worked with property landlord, Mandalay Bay Resort, on cross-marketing and mutual promotional opportunities to a wide range of demographics.  Leveraged deep, rich knowledge of social media, digital, and e-mail marketing, in addition to traditional marketing and brand management.

Collaborated with artist management and record labels to produce successful promotions including press interviews, meet-and-greet sessions, and on-air promotions and ticket giveaways with media partners.

Promotions Manager

CBS Radio

Responsible for all aspects of marketing and promotions for MIX 94.1, the largest radio station in Las Vegas market.  Created brand marketing and advertising efforts including outdoor/billboards, television, print and online.  Creation and implementation of numerous station-branded events, including large concert events, signature pet-themed event, and the market’s only food and music festival.  

Worked with both sales and programming departments to create revenue-driving programming and sales-based promotions. 

During this time, the station won numerous awards, and I received the local Electronic Media Award for marketing director of the year.

Director of Marketing and Promotions - KMXB-FM

Recruited from radio industry to handle concert marketing for 200+ shows per year at the company's newest (at the time), largest venue located at Downtown Disney at Walt Disney World Resort.

Clear Channel Radio

Handled marketing and promotions two stations. Responsible for all aspects of station marketing and promotions, including live events, on-air giveaways, and station branding initiatives.  

Organized the marketing efforts for launch of new station (WSHE) in June of 1996, with a comprehensive new branding campaign that included an outdoor teaser campaign, followed by a launch campaign with outdoor, print and broadcast support.  Concept and implementation of all-new station events and on-air promotions, including signature concerts, exclusive private concerts, home and car giveaways.  

Worked as liaison between sales and programming departments to create mutually beneficial and revenue-producing promotional opportunities.

Director of Marketing and Promotions - WSHE-FM, WJRR-FM

Universal Studios Florida

Rapidly promoted from backlot tour guide, then to special events supervisor.  Following company lay-offs, returned as freelance project specialist for Universal's promotions division.

Collaborated with Universal’s group sales department to help create unique and custom-tailored special events for several large convention and industry clients.  Created and coordinated media promotions with local media partners and corporate sponsors to support Universal’s overall marketing initiatives including the property's signature special events, new attraction openings, seasonal events, and off-site branding opportunities.  Extensive travel involved.

Promotions Project Specialist

SENIOR COMMUNICATIONS & MARKETING PROFESSIONAL
Innovative, accomplished, and results-oriented senior communications and marketing professional with extensive track record of delivering solutions to diverse communications, marketing, promotional, and operational challenges in varied, highly competitive industries and markets. Instrumental in developing and directing successful strategies from concept through implementation, and post analysis.

AREAS OF EXPERTISE
•	Corporate Communications
•	Media Relations
•	Public Relations
•	Marketing Management
•	Copywriting
•	Strategic Planning
•	Analysis of KPI’s, ROI, P&L
•	Business Development
•	Branding & Product Marketing
•	Budgeting
•	Project Management
•	Online & Social Media Strategies
•	Event Planning
•	Consulting

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