Universal Audio

• Currently leading a team through a large e-commerce re-platform and re-design, moving from Magento to Shopify. Working with cross-functional partners across all business units (GTM, BizApps, Finance, Product, Engineering, QA), as well as several external vendors and agencies, to ensure a successful platform shift with improved user experience and system architecture, set to produce an upside of ~5% for the software business
• Currently building strategies and roadmaps for product releases, through alignment with all senior executive leadership and program management stakeholders
• Led the design team through complex re-org, where the team got distributed into smaller dedicated agile teams, through coaching, aligning on goals with leadership, and systematizing the output to ensure quality while maintaining speed
• Developed career ladders for the design team alongside HR partners, successfully re-defining roles and responsibilities, building development paths for designers at every level, from mid-level through principal
• Developed budgets to meet 2024 goals alongside leadership and finance partners

Director of Design

• Led a team through the creation of a web app, focusing on complex UX flows and interaction design for a new SaaS business line set to transform the company’s digital business model 
• Co-led product launch strategies, which brought to market over 100 digital and hardware products and resulted in a consistent 20% YOY revenue growth and tripling in size for the company
• Improved conversion rates by over 70% by implementing hundreds of A/B tests, conducting e-commerce optimization, and using data around user behavior to make better decisions
• Facilitated cross-department efforts to redesign onboarding experiences with the goal to drive our growth metrics of acquisition, engagement, retention, monetization
• Grew headcount by 50% by writing business cases to get buy-in from stakeholders, writing job descriptions, and developing the interview process, successfully completing the vetting process of 600+ candidates
• Co-created the first design system via collaboration with our engineering team focusing on reliable component architecture, expected to save 50% of time and effort building future products

Art Director (Design Manager)

• Led dozens of product launch campaigns and advertising initiatives, with a focus on video, web, and digital optimization
• Innovated on product-marketing efforts, ensuring the success and consistency of all content and outbound communication, driving high engagement and acquisition results
• Improved existing processes with stakeholders to ensure the success of the design discipline at the company, building in the necessary time, review cycles, and stakeholder feedback

Senior Designer

Subtempo

• Founded, directed, and financed Subtempo, a record label, artist collective and artist management company launched in 2016
• Developed and executed the creative strategy, branding and positioning of the label 
• Signed, developed, and brought to life 10+ international artistic projects
• Published and marketed over 20+ records, 40+ interviews and mixes, and a similar number of radio shows and podcasts

Founder / Creative Director

Grey Matter

• Advised Gray Matter, a social media app start-up focused on building community around music sharing, discovery, curation, and building a rewards ecosystem based on Web 3.0, ledgers, and tokens 
• Oversaw the creation of its first-ever design system, pattern library, and UI standards
• Directed the redesign of their onboarding experience 
• Reviewed and advised on their feature planning strategy and prioritization, branding, and pitch decks for investors

Design Director Consultant

Six Degrees Records

• Led the redesign of the company’s web presence, improving UX, making the site responsive, and mobile-first, modernizing the brand and setting it up for the next phase in its 20+ year history
• Oversaw the creation of multiple media, videos and artwork for various artist projects

Art Director

• Created album artwork and packaging for multiple projects 
• Created social media templates for various product launches 
• Created and managed campaigns across publicity, retail, and radio

Various

• Worked with multiple small to mid-size businesses to create assets for product launches, marketing collateral, and communication materials
• Created logos, artwork and design templates to suit and expand the brand’s aesthetic
• Advised on branding, go-to-market approaches, and effective design solutions for business problems
• Founded and led an event catering company, with over +20 staff 
• Fulfilling roles such as Department Director, Production Manager, Production Artist, and more, I contracted with various large-scale event companies such as The Do Lab, Symbiosis Events, EC Presents, amongst others

Design Contractor and Event Production

Design leader with over 10 years of experience across Product, Web, and Brand. Bringing a strategic, data-informed decision-making approach to the table, I work cross-functionally and collaboratively through effective communication to build the bridge between business, user and stakeholder needs.

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