Diploria

Marketing and Strategy consultant on short and mid-term projects involving significant hiring and stakeholder management, remotely or on-premises. Consulting roles included acting CMO, COO, Branding, CRM and E-commerce director, and advisor. 

Selected Achievements:
Conceived marketing collaterals and strategy roadmap for stealth ed-tech startup targeting Gen-Z.

Marketing Advisor for SunRider, leader in solar cargo bikes. 

Management Consultant, leading a cross-functional team to rebuild the e-commerce platform for an energy company with six million customers. Full responsibility for the budget, product marketing, positioning, digital marketing messaging, CRM, and customer journey. In six months, 35% of the total customer base was converted to a fully digital experience.

Acting Marketing Director at Spideo. During my tenure, revenue grew by 30%. Revamped both digital and offline marketing with emphasis on webpage and customer funnels. Project managed SaaS sales cycles, product marketing strategy and branding.

Directed and co-launched Rumo.co, a Spideo owned e-commerce SaaS platform for creative industries competing with Netflix, Spotify, Audible, and Twitch. Secured 400k€ investment for launch and projected growth. Directed the product marketing strategy, web platform and go-to-market.
  
Other projects: branding for Sagan law firm, e-commerce workshops, and influencer advisory.

Areas of expertise: 
Project Management, E-commerce, Digital Marketing, Product Marketing, Ad strategy, Analytical Data Analysis, Branding, CRM, Procurement, Go-to-Market, SaaS, Customer Experience, and Growth.

Marketing and Strategy Consultant, CMO / COO, Founder

Penbrothers

Leading the European operations for the fastest-growing HR firm based in the Philippines, contributing to 20x regional growth and expansion (Ireland, UK, Scandinavia, Netherlands, Portugal, and France)
Managing regional teams and stakeholders, achieving effective cross-functional, timezone-independent remote collaboration and exceptional results
Management of lead gen, sales staff, regional directors, and operations talent 
Spearheading strategic planning and execution, building data capabilities, and driving successful client partnerships and new business with three unicorns and dozens of SMEs, delivering headcounts and entire teams for a minimum term of 12 months.
Developed key client relationships, increasing client satisfaction and retention to 95%
Recognized as a Great Place to Work and one of the leading companies in APAC for diversity and inclusion

Senior Director Europe

SunRider 

The SunRider is the first self-charging cargo e-bike. Powered by the sun to improve urban mobility and deliveries.
Supporting the founding team riding the challenges of Go-to-Market strategy, Product-market fit, Funding, Branding, Digital Marketing, and Product Marketing for B2B companies and services.

Marketing Advisor

Rumo

Rumo is a recommender system that allows cultural and entertainment businesses to increase engagement with their customers by using NLP (Natural Language Processing) to their advantage. I have Project Managed the development and launch of the first SaaS platform for creative industries, transforming what is usually a long and expensive sales cycle into a 2-hour e-commerce setup. 
Directed Product Marketing and launch. Hired and managed both internal and external resources - including web developers, sales and business development associates, marketing, designers, technical writers, and copywriters. Heavy collaboration with c-level, product, and engineering teams.

Go To Market Director

SPIDEO

I have helped Spideo diversify its product marketing offer, communication, and branding. Reshaped the companies' internal and external communication, account-based marketing, sales funnels, websites, CRM, and design together with a network of external collaborators, the founding and executive team. 
Results: Spideo became one of the top engaging consumer experiences at IBC Amsterdam and was awarded the digital innovation prize by BPI France. Landing new MQL's that have resulted in new customers in new regions (Sky, Box Brazil, and others).

Acting Chief Marketing Officer

The Outdoor Group

The Outdoor Group is an international media and travel e-commerce startup with the purpose of being the most trusted partner, in educating and inspiring all people to enjoy, experience and protect wilderness. 

Lead all marketing, e-commerce and sales strategy on both media and travel. 

−	Lead marketing strategy for the startup’s travel e-commerce marketplace outdoorvoyage.com .
−	Developed CRM strategy and business development of new clients attracting 70+ travel operators in 28 countries.
−	Produced a persona-based content marketing plan. 
−	Built  CRM funnels, modelling prospective customer needs and FAQ for both B2B and B2C. 
−	Lead media sales, increasing revenue and decreasing burn rate in India, USA and Europe.
−	Lead operational relations and key account management.
−	Authored white paper on equity for marketing.
−	Authored marketing and e-commerce roadmap forecasting the evolution of online travel trends.
−	Founded a community of members at no cost, where content creators and outdoor enthusiasts can exchange their contributions for free gear and travel - The Outdoor Voyagers.
−	10x growth of followers and engagement on all social networks (particularly Instagram) and email campaigns.
−	Managed co-workers and freelancers in e-commerce, marketing, sales and editorial in India, USA and Europe.
−	Successfully lead media partnerships with industry events, ambassadors and associations.
−	Directed partnerships with travel operators and tourism boards.
−	Project Manager of The Outdoor Journal Spring 2017 quarterly magazine.
−	Helped closing a successful pre-seed round of 300k€, procuring 40% of the total investment.

Chief Marketing Officer , Partner

Renova SA

Renova is a leading FMCG / CPG brand, recognized as a disrupter in the paper industry and an award-winning case study on marketing strategy. 

Lead all off and online marketing, e-commerce, CRM, customer service and PR strategy for four markets, developed and implemented sub-brands, and headed sales for luxury product lines. Oversaw financial management: provided tools, intelligence, and metrics to key account managers and product managers. 

−	Satisfied market gap for high-end paper products increasing profit, revenue and market share.
−	Attracted new and increased presence in major retailers and a portfolio of 200+ B2B clients. 
−	Key account manager for a selection of clients, including multinational retailers in France and Benelux.
−	Head of PR, CRM, e-commerce, and social media for France and Benelux.
−	Speaker for award-winning INSEAD case study at HEC Business School and industry events. 
−	Mapped product portfolio for a new production unit in France.
−	Member of Renova’s internal group to foster innovation and convert marketing ideas. 
−	Contributed to Renova’s CEO branding & PR strategy.

Marketing Director

- Managed the Benelux branch with Managing Director, defining sales, marketing and promotional plans, as well as training new hires. 
- Acted as key account manager for major retailers in Belgium and Luxembourg. 
- Lead all PR, media and branding efforts for both French and Dutch speaking clients and media.

Marketing Director Benelux

- Supported Managing Director (based in Paris) in all aspects of the Benelux branch from logistics to category management, from marketing to PR, from sales to business development and from admin to legal. 
- Authored a competitive and product review of all paper products present in Benelux with more than 20 comparative fields for new products development and pricing strategy. 
- Persuaded CEO and board of directors to open a fully operational Benelux branch and hire a sales team based in Brussels. 
- Lobbied on Renova's behalf at Green Week (European Commission).

Assistant Manager Benelux

- Supported Spideo’s international expansion by developing the marketing strategy for the Portuguese speaking markets. 
- Lead business development with Brazilian (Oi) and Portuguese (NOS) clients. 
- Authored a semantic equation, enabling API to work with both Portuguese and Brazilian-Portuguese.

Senior Consultant

aicep Portugal Global

Member of the "Contacto" program at Portugal Global - Trade & Investment Agency of the Ministry of Economy. 
Successfully completed an internship increasing Renova's distribution and branding in Belgium without any prior experience in retail, luxury or FMCG. 
Secured the first ever media partnership in Belgium, sponsoring a Elle magazine event in several cities across the country.

Trainee

Global Marketing and Business Operations Director | AltMBA

Global Marketing and Business Operations Director with 15+ years of experience building and scaling businesses through marketing and sales teams at multi-national companies and startups. Experienced leading strategic teams in B2C, DTC, and B2B across several industries, including Retail, SaaS, Travel, and Logistics. 
Comfortable presenting and negotiating with all levels of seniority and managing 
diverse teams and stakeholders. Entrepreneurial mindset and strong work ethic. Player-coach mentality. 

Managed multicountry marketing team of 30+ FTEs
Built adventure travel startup from 0 to 1
Managed P&L of $35M
Rebranded successful tech and consumer businesses

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