Rochelle Riggs's Linkedin Analytics

I am a marketing leader with a proven track record of driving critical results for top-tier global consumer brands, technology platforms, and sports organizations. My experience spans serving as a close partner to leadership, building global brand platforms, transforming business functions, and leveraging advanced practices & tech to drive pipeline, turn customers into advocates, and unlock scale. I currently consult in NYC and love to partner with leaders on their audacious projects. Prior to consulting, I served as Senior Program Manager — Marketing Operations Lead for Discord where I overhauled & scaled the marketing org to support the next stage of business evolution. Earlier, I was recruited by the LA 2024/2028 Olympic & Paralympic Exploratory Committee to drive branding & marketing for its competitive global bid — successfully bringing the Games back to the U.S. As a founding member of the OCOG, I played a central role in stewarding the long-term roadmap for the Games, architecting the commercial program for LA28 & TeamUSA, and building the LA28 brand. I began my career at award-winning agencies, 72andSunny and Team One, partnering with Activision, adidas, Coors, ESPN, Google, Lexus, and Samsung. Above all, I am a versatile leader who brings the best out in cross-functional teams, drives transformative results, and delivers consistent, repeatable success. No matter the industry, I thrive in synthesizing mission, vision, and values into playbooks & strategies that strengthen the brand and propel the business forward. COMPETENCIES: BRAND PLANNING & STRATEGY Positioning & Architecture • Visual Identity • Narrative & Messaging Development • Customer Journey Mapping • Campaign & Content Creation • Owned, Earned, & Paid Media Strategy INTEGRATED MARKETING EXECUTION TV & Video • Digital • Social • Celebrity, Creator, Influencer & Communities • Strategic Partnerships • Experiential & Events • E-Commerce • D/OOH • Print • Emerging Platforms DATA-DRIVEN DECISION MAKING Analytics & Insights • Market Research • Segmentation • Creative Testing BUSINESS OVERSIGHT & DIRECTION Program & Project Management • Financial Forecasting & Budget Management • Strategic & Annual Planning • Growth & GTM Strategy • Operational Models & Workflows • Function, Capability, & Culture Scaling • Legal Compliance & Governance CROSS-FUNCTIONAL LEADERSHIP Building High-Performing Teams • Strategic Consulting & Thought Leadership • Navigating Matrixed Organizations & Government Entities • Partner Management