SKYEFOX VENTURES - SFXV

Senior Account Director

Outsourced Ecommerce Strategies

•	Demonstrate expertise in developing & executing a comprehensive Ecommerce strategy for clients consisting of proforma creation, pricing model, infrastructure buildout & automation to scale exponentially, website/mobile design, fulfillment, Amazon, eBay, & Walmart.
•	Implement innovative strategies for marketing, SEM, paid social, UGC, influencer, display, & video. 
•	Administer all aspects of KPIs such as CAC, LTV, ROAS, attribution, reporting infrastructure & measurement. 
•	Analyzing market dynamics, market share changes, product line performance, & competitive intelligence.
•	Create the company’s vision, communicate the plan with all those involved, & sustain implementation efforts.

Chief Strategy Officer

FitBiomics

•	Collaborate with Senior Leadership to develop strategies, launch plans, & identify optimization opportunities.
•	Produce detailed campaign reports across multiple platforms, including Shopify, Meta, Twitter, Tik Tok, & more.
•	Spearhead all activities related to growing D2C business, website, conversion rate optimization, SEO, digital marketing strategy & budget, platforms, customer service, influencer marketing, social media, public relations, fulfillment.
•	Oversee annual P&L & marketing budget to increase new customer acquisition, drive brand awareness, lower acquisition costs, & growing LTV.
•	Originate a channel strategy for market expansion in partnership with Amazon, Walmart, & Target with a focus on retail, digital experience.
•	Deliver monthly business dashboards & present to the leadership team &/or investor meetings such as revenue growth, SEO rank, traffic, LTV, predictive LTV, blended CAC, & advertising performance.
•	Maintain the email & SMS marketing platform which consists of flows, newsletters, content optimization, & promotions to improve open & click-through rates & grow the subscriber email list.

Consulting Director of Ecommerce and Marketing

Materna Medical

•	Communicated regularly with the CEO to provide thought leadership, strategic direction, & a D2C / growth plan.
•	Improved ROI through effective online marketing strategies, enhancing customer experience, & retaining key clients.
•	Reviewed, assessed, & enhanced digital marketing activities to increase market share & revenue, SEO, SEM, social, & content.
•	Maintained the company website, including troubleshooting errors, responsive redesigns, & optimizations.
•	Evaluated site metrics, such as sales, speed, AOV, conversion rate, bounce rate, & new customer acquisition.
•	Monitored & verified that Materna Medical’s standards were met at every touchpoint of the customer journey.
•	Ascertained & acted upon untapped short- & long-term growth opportunities using data & knowledge of consumer behaviors.
•	Liaised with Finance to build D2C P&L to ensure corporate objectives were on target while confirming the accuracy of analytics & reporting for all digital channels.
•	Researched D2C vendors, vetted their capabilities, & provided recommendations to the CEO.

Consulting Director of Consumer Growth

poofdiapers.com

Member Of The Board Of Advisors

Brightstar Corp.

Grew yearly North American D2C revenue from $400,000 to $72 million, increased orders from 100/day to 3,000/day in eight months and realized daily average revenue of $325,000.
•	Achieved measurable success in designing and delivering the North American Ecommerce strategy, including website, smarter-phone.co, Amazon, eBay, Backmarket, HubX, and GovX.
•	Oversaw $6 million marketing budget while providing KPI objectives for improved CAC and MER.
•	Established processes to enhance customer service and fulfillment operations to process 3,000 orders per day.

Consulting Director of  Ecommerce, Sales and Marketing

Dermarose Skin Revitalized

Founder of anti‐aging skincare brand, Dermarose Skin Revitalized. Oversaw the design and execution of product development, brand development, and product launch from beginning to end. Led the planning and execution of short-term and long-term goals related to marketing, advertising, supply chain and pricing strategy. Trained and mentored outsourcing teams to manage advertising campaigns and ecommerce sales.

Key Accomplishments: 
-Aggressively pursed sales targets to successfully secure $1M in revenue in 2013 and 2014.
-Ranked #2 in Town & Country magazine’s “Top 25 Anti‐Aging Products of 2014.”
-Built and maintained an average of 1,100 customers on the monthly auto ship-program.

President

Exclusive Beauty Club

Provide leadership and vision to define and drive strategic and tactical changes for increased business profitability. Work closely with cross-functional teams to optimize all aspects of customer engagement including merchandising, planning, website strategy promotional campaigns, online marketing, and customer service. 

Key Accomplishments: 
-Generated approximately $5M in annual sales year over year.
-Directed the design, development, and production of high performing websites via Shopify.
-Designed and implemented an auto‐responder email program increasing customer satisfaction.
Cultivated and maintained positive long-term relationships with vendors (SellerCloud, FeedVisor, Amazon) and manufacturers (Allergan, Merz, Valeant) to negotiate favorable discounts and cost savings.

Director, Omnichannel ECommerce

RealVu

Led the design and development of the digital advertising strategy “Viewable Impression” to maximize advertising partnerships and revenue. Worked closely with cross-functional teams to create a new metric reporting system across all digital platforms to benefit the business. Developed and maintained sales and marketing collateral. Built and maintained relationships within industry and media to promotion awareness.

Key Accomplishments: 
-Managed the design and creation of the Viewable Impression network generating $10M of new revenue in year one.
-Keynote and industry speaker on the measurability and effectiveness of Viewable Impressions and universal adoption by the digital advertising industry.
-Promoted adoption of Viewable Impression and growth of online advertising growth through media channels.

Director of Sales and Marketing

Wilhelmina

•	Responsible for 60% revenue growth of Sports division within two years.
•	Signed major athletes for marketing representation ‐ David Leadbetter, Terrell Owens, Roy Jones Jr., Nic Roldan,
Allison Baver, Sandra Gal, Georgina Bloomberg, and others.
•	Designed web and social marketing strategy for all athletes.
•	Pitched and closed marketing endorsement deals for athletes with brands such as P&G, Cadillac, Nike, Cole Haan, Chase Bank,
Piaget, Rolex, GUCCI, Under Armour.
•	Formed strategic partnerships and connected with potential clients to drive business development.
•	Optimized operational processes using analytics tools to address client-specific metrics.

Director, Wilhelmina Sports

I am a Chief Strategy Officer at Outsourced Ecommerce Strategies, my own consulting company that provides comprehensive Ecommerce, Sales, and Marketing solutions to clients in various industries. I have over 20 years of experience in selling to enterprise clients and advertising agencies, as well as launching, scaling, and optimizing online businesses across various sectors.

My core competencies include enterprise sales, consultative selling, digital marketing, customer acquisition and retention, conversion rate optimization, SEO, SEM, social media marketing, customer success, relationship management, increasing LTV, project management, building teams, and P&L management. I have a proven track record of delivering results that exceed expectations and drive revenue growth for my clients and employers. My mission is to help businesses achieve their goals and grow their online presence by leveraging my expertise and innovative strategies.

Taplio

Rodney Fetaya's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rodney Fetaya's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Rodney Fetaya's Linkedin Analytics