Next-gen APPS | Head of Design & Innovation & Co-founder at Rocketvan.io | I advise, I challenge, I do

I'm in charge of launching web and mobile platforms from conception to completion. I acquired experience working with complex/complicated workflows involving users for B2B and B2C online software products.

My communication and influencing skills enhance my ability to manage, engage and collaborate with a wide range of complex stakeholders to build a shared and compelling vision.

My journey started between Girona and Barcelona, where I trained my visual & design skills. The digital world was thriving fast, and my attention shifted toward the multimedia sector. I fell in love with the interactivity tools like Flash (yes, I'm that old 😱), which made me dive into the web, video games and coding world.

Seeking to expand my skills outside of my comfort zone, I moved to Paris. I worked with marketing and advertisement agencies on hybrid online/offline campaigns for the entertainment world (Disney, Buena Vista International, Activision, and Ubisoft, among others). I had a fantastic time collaborating with great teams (whom I'm still collaborating with today).

Working with Global firms made me realise that my English skills were not up to date. I moved to the UK to boost my language skills while expanding my capabilities. Firstly, I was supposed to stay for a couple of years to uplift my English skills, but as you may guess, I'm still in London!

Today, I'm pleased to be involved in several projects and organisations between Barcelona, Paris, London, New York and Taipei that need to overcome design and tech challenges using meaningful technology.

When your UX designer says, ‘Let’s make it intuitive’…
but actually means ‘Let’s make them suffer.’ 🤣





#funtech #fun #ux #design

rodo h orellana 🚀

I'm in charge of launching web and mobile platforms from conception to completion. I acquired experience working with complex/complicated workflows involving users for B2B and B2C online software products.

My communication and influencing skills enhance my ability to manage, engage and collaborate with a wide range of complex stakeholders to build a shared and compelling vision.

My journey started between Girona and Barcelona, where I trained my visual & design skills. The digital world was thriving fast, and my attention shifted toward the multimedia sector. I fell in love with the interactivity tools like Flash (yes, I'm that old 😱), which made me dive into the web, video games and coding world.

Seeking to expand my skills outside of my comfort zone, I moved to Paris. I worked with marketing and advertisement agencies on hybrid online/offline campaigns for the entertainment world (Disney, Buena Vista International, Activision, Ubisoft, among others). I had a fantastic time collaborating with great teams (whom I'm still collaborating with today).

Working with Global firms made me realize that my English skills were not up to date. I moved to the UK to boost my language skills while expanding my capabilities. Firstly, I was supposed to stay for a couple of years to uplift my English skills, but as you may guess, I'm still in London!

Today, I'm pleased to be involved in several projects and organizations between Barcelona, Paris, London, New York and Taipei that need to overcome design and tech challenges using meaningful technology.

SaaS & APPS | Head of Design & Innovation & Co-founder at Rocketvan.io | Podcast Co-Host | I advise, I challenge, I do

Most product mistakes don’t happen in development.
They happen before development starts.

This carousel breaks down why prototyping saves you:

> Time
> Money
> And a long list of bad decisions

From skipping prototypes…
to testing with real users…
to choosing the right tools (no-code, low-code, or expert teams).

If you’re building a SaaS or Web App, this stage is not optional.

Swipe through →
Test early. Learn fast. Build smarter.

Test early. Learn fast. Build smarter.

Automation in business isn’t new.
SMEs and solopreneurs have been automating for decades. 
From spreadsheets and email rules to accounting software. 

What’s changed is that automation is no longer expensive or reserved for large teams.

Most small businesses don’t fail to automate because of missing tools. They fail because their workflows live in people’s heads. Until you clearly see how work flows from trigger to outcome, automation stays superficial.

For SMEs and solopreneurs, the best automation candidates, most of the time,  are hiding in simple processes.
Client onboarding, lead follow-ups, invoicing, reporting, content distribution, and internal handovers. These processes repeat weekly, rely on the same data, and quietly consume time that should be spent selling or delivering.

𝗪𝗵𝗲𝗿𝗲 𝗵𝘂𝗺𝗮𝗻 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 𝗺𝘂𝘀𝘁 𝘀𝘁𝗮𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗼𝗼𝗽:

>𝗔pproving payments or refunds
>Handling exceptions and edge cases
>Client-facing decisions
>Strategic or reputation-sensitive actions

𝗧𝗼𝗼𝗹𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲 𝘁𝗵𝗶𝘀 𝗮𝗰𝗵𝗶𝗲𝘃𝗮𝗯𝗹𝗲 𝘁𝗼𝗱𝗮𝘆:

>Workflow automation with n8n, Make (hardcoded works too!)
>AI agents for classification, drafting, and decision support (use your data!)
>APIs to connect your CRM, email, payments, and internal tools (do not reinvent the wheel!)

𝗤𝘂𝗶𝗰𝗸 𝘀𝘁𝗮𝗿𝘁 𝗳𝗼𝗿 𝘀𝗺𝗮𝗹𝗹 𝘁𝗲𝗮𝗺𝘀:

>Pick one recurring process you run every week
>Write it down step by step
>Mark, where human approval is non-negotiable
>Automate only the predictable steps
>Track time saved before scaling further

At Rocketvan , we started automating design and development repetitive processes, based on the latest successful case studies.

It’s about reclaiming time, reducing friction, and building systems that work even when you’re not online.

Which part of your business still depends entirely on you?


#SMEs #Solopreneurs #BusinessAutomation #AIForBusiness

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