EcommerceLab.agency

Increase sales conversions and customer/user satisfaction in the stores and mobile apps for accounts such as Danone, Nutricia Bagó, Cheeky, Yarn, and others in the markets of the USA, Australia, Mexico, Spain, and Argentina.

Ecommerce CRO UX Expert

Grupo Newsan

GRUPO NEWSAN (MOTOROLA, NOBLEX, ATMA, PHILCO, SIAM), Buenos Aires, Argentina Responsible for digital sales through agile methodology at their online stores, including the strategic alliance with Motorola.
Key Responsibilities: Ensuring Sales, NPS and product objectives are met. Product backlog definition. P&L Follow-Up and Sales forecasting. Oversees of campaigns online and offline. Negotiation of partnerships. Lead lean tests and product development under agile methodology scrum. Fulfill user interviews and data analysis in order to understand user needs (desktop and smartphones). Driving product evolution with a team of UX designers and engineers.

E-commerce Manager and Product Owner

In charge of the Marketing and Business Intelligence Department of the biggest financial content network of Latin America and Spain.

Marketing Manager

DaloPorHecho.com.ar

Responsible for the development and growth of the first marketplace exclusive for Services in Latin America invested by Wayra Grupo Telefónica and CORFO Chile.

Co-Founder - Product Owner

Sony

In charge of online business for SONY Argentina S.A. Responsible for the KPI achievement of sales, NIBT and reaching high customer satisfaction levels. General management of the e-commerce department and P&L control.
Collaboration and co-working in several projects with the regional office based in San Diego and Miami for all operations across Latin America.
Overall responsibility of the alliances and business development with partners as ICBC Bank, Citi, MasterCard, VISA and LAN.

E-commerce Manager Sony

Nextel

Established the digital strategy and online lead capture for the local markets. Responsible for the development of new corporate sites and e-shopping accessories

Internet Marketing Analyst

E-volution

Managed the portal of the IT community Microsoft TechNet for Latin American markets (except Brazil).

Web Team Coordinator for Microsoft  TechNet Latam

UOL Inc.

Developed and launched products and entertainment content for Argentina, Chile, Colombia, Venezuela, Mexico and Spain, leading teams of editors and designers in each country.

Project leader and Team Leader of Entertainment channels

America TV

Producer

+ 15 years of experience in the digital industry and E-Commerce in companies such as SONY, Nextel, UOL Inc, and a start-up invested by Telefónica | Experience in Product Development and UX iteration with Agile Methodologies (Scrum and Kanban) | I scaled SONY's online sales from scratch to the top of all sales channels of the Company.| In the past I lead the start-up and managing six stores for Newsan's brands and Tienda Motorola, the official online store of Motorola Argentina. |Experience in Latin American markets and international workforce environments.| Online advertising campaigns | Digital Transformation | P & L management | UX & UI | Digital Business Analytics | BS in Political Science (USAL) |  https://www.ecommercelab.agency/

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