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Rodrigue Kouabenan

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๐Ÿ“ข ร€ l'heure de la data, de lโ€™automatisation et de l'I.A, il n'a jamais รฉtรฉ aussi indispensable de remettre l'humain au cล“ur des stratรฉgies marketing. Voici pourquoiโ€ฆ De plus en plus, le marketing digital dรฉshumanise la perception des marques par les consommateurs. La quรชte de rรฉsultats rapides incite certains marketeurs ร  courir continuellement aprรจs le dernier hack ou la derniรจre technique. Ils oublient ainsi que le comportement du consommateur est dโ€™abord dรฉterminรฉ par ses valeurs, ses influences, son contexte. Ne lโ€™oublions pas : ยซ ๐‹๐ž ๐œ๐จ๐ง๐ฌ๐จ๐ฆ๐ฆ๐š๐ญ๐ž๐ฎ๐ซ ๐ž๐ฌ๐ญ ๐ฎ๐ง ๐žฬ‚๐ญ๐ซ๐ž ๐ก๐ฎ๐ฆ๐š๐ข๐ง ๐๐จ๐ฎ๐žฬ ๐๐ž ๐œ๐จ๐ง๐ฌ๐œ๐ข๐ž๐ง๐œ๐ž, ๐๐ž ๐ฅ๐ข๐›๐ž๐ซ๐ญ๐žฬ ๐ž๐ญ ๐๐ž ๐œ๐ซ๐žฬ๐š๐ญ๐ข๐ฏ๐ข๐ญ๐žฬ. ยป Ce qui fait que le subjectif a une part trรจs importante dans ses avis, dans son comportement, dans ses choix. ๐‚๐ข-๐๐ž๐ฌ๐ฌ๐จ๐ฎ๐ฌ, ๐ฏ๐จ๐ข๐œ๐ข ๐Ÿ“ ๐ซ๐š๐ข๐ฌ๐จ๐ง๐ฌ ๐โ€™๐š๐๐จ๐ฉ๐ญ๐ž๐ซ ๐ฎ๐ง ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฉ๐ฅ๐ฎ๐ฌ ๐ก๐ฎ๐ฆ๐š๐ข๐ง ๐ฉ๐จ๐ฎ๐ซ ๐ฏ๐จ๐ญ๐ซ๐ž ๐ฆ๐š๐ซ๐ช๐ฎ๐ž 1๏ธโƒฃ๐•๐จ๐ญ๐ซ๐ž ๐ฆ๐š๐ซ๐ช๐ฎ๐ž ๐ข๐ง๐ฌ๐ฉ๐ข๐ซ๐ž๐ซ๐š ๐ฉ๐ฅ๐ฎ๐ฌ ๐œ๐จ๐ง๐Ÿ๐ข๐š๐ง๐œ๐ž 2๏ธโƒฃ ๐•๐จ๐ฎ๐ฌ ๐ž๐ง๐ญ๐ซ๐ž๐ญ๐ข๐ž๐ง๐๐ซ๐ž๐ณ ๐ฎ๐ง๐ž ๐ซ๐ž๐ฅ๐š๐ญ๐ข๐จ๐ง ๐ฉ๐ฅ๐ฎ๐ฌ ๐ฌ๐จ๐ฅ๐ข๐๐ž ๐š๐ฏ๐ž๐œ ๐ฏ๐จ๐ฌ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ 3๏ธโƒฃ ๐‹๐ž ๐ฉ๐ซ๐ข๐ฑ ๐ง๐ž ๐ฌ๐ž๐ซ๐š ๐ฉ๐ฅ๐ฎ๐ฌ ๐ฏ๐จ๐ญ๐ซ๐ž ๐žฬ๐ฅ๐žฬ๐ฆ๐ž๐ง๐ญ ๐๐ข๐Ÿ๐Ÿ๐žฬ๐ซ๐ž๐ง๐œ๐ข๐š๐ง๐ญ ๐งยฐ๐Ÿ 4๏ธโƒฃ ๐•๐จ๐ฎ๐ฌ ๐Ÿ๐ข๐๐žฬ๐ฅ๐ข๐ฌ๐ž๐ซ๐ž๐ณ ๐ฉ๐ฅ๐ฎ๐ฌ ๐Ÿ๐š๐œ๐ข๐ฅ๐ž๐ฆ๐ž๐ง๐ญ ๐ฏ๐จ๐ฌ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ ๐ž๐ญ ๐š๐ฎ๐ซ๐ž๐ณ ๐๐ž๐ฌ ๐š๐ฆ๐›๐š๐ฌ๐ฌ๐š๐๐ž๐ฎ๐ซ๐ฌ, ๐๐ž๐ฌ ๐๐žฬ๐Ÿ๐ž๐ง๐ฌ๐ž๐ฎ๐ซ๐ฌ, ๐๐ž๐ฌ ๐ข๐ง๐Ÿ๐ฅ๐ฎ๐ž๐ง๐œ๐ž๐ฎ๐ซ๐ฌ ๐ฏ๐จ๐ฅ๐จ๐ง๐ญ๐š๐ข๐ซ๐ž๐ฌ ๐ฉ๐จ๐ฎ๐ซ ๐ฏ๐จ๐ญ๐ซ๐ž ๐ฆ๐š๐ซ๐ช๐ฎ๐ž 5๏ธโƒฃ ๐•๐จ๐ฎ๐ฌ ๐ฉ๐จ๐ฎ๐ซ๐ซ๐ž๐ณ ๐šฬ€ ๐ญ๐ž๐ซ๐ฆ๐ž, ๐ซ๐žฬ๐๐ฎ๐ข๐ซ๐ž ๐ฏ๐จ๐ฌ ๐๐žฬ๐ฉ๐ž๐ง๐ฌ๐ž๐ฌ ๐ž๐ง ๐ฉ๐ฎ๐›๐ฅ๐ข๐œ๐ข๐ญ๐žฬ ๐๐ข๐ ๐ข๐ญ๐š๐ฅ๐ž ๐ฌ๐ข ๐ฏ๐จ๐ฎ๐ฌ ๐ฅ๐ž ๐ฌ๐จ๐ฎ๐ก๐š๐ข๐ญ๐ž๐ณ ๐ฉ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐Ÿ๐ข๐ญ๐ž๐ซ ๐๐ž๐ฌ ๐ž๐Ÿ๐Ÿ๐ž๐ญ๐ฌ ๐๐ฎ๐ซ๐š๐›๐ฅ๐ž๐ฌ ๐โ€™๐ฎ๐ง ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐จ๐ซ๐ข๐ž๐ง๐ญ๐žฬ ๐ฏ๐ž๐ซ๐ฌ ๐ฅโ€™๐ก๐ฎ๐ฆ๐š๐ข๐ง Les relations humaines, interpersonnelles, รฉmotionnelles et authentiques sont aujourdโ€™hui le levier gagnant des marques qui se dรฉmarquent (Apple, AirBnB, Canva, etc.). Contactez-moi si vous souhaitez adopter un marketing plus humain pour votre marque ou pour vos clients (si vous รชtes un professionnel de la communication et marketing). ๐Œ๐จ๐ง ๐ž๐ฆ๐š๐ข๐ฅ : ๐ซ๐จ๐๐ซ๐ข๐ ๐ฎ๐ž.๐ค๐จ๐ฎ๐š๐›๐ž๐ง๐š๐ง@๐œ๐จ-๐ฉ๐ข๐ฅ๐จ๐ญ๐ž.๐ฉ๐ซ๐จ ๐“๐ž๐ฅ (๐–๐ก๐š๐ญ๐ฌ๐€๐ฉ๐ฉ) : +๐Ÿ๐Ÿ๐Ÿ“ ๐ŸŽ๐Ÿ• ๐ŸŽ๐Ÿ– ๐Ÿ๐Ÿ๐Ÿ— ๐Ÿ๐Ÿ๐Ÿ‘ Ou plus simplement, envoyez-moi un message LinkedIn ๐Ÿ˜Š

Check out Rodrigue Kouabenan's verified LinkedIn stats (last 30 days)

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