IFCO SYSTEMS

Strategic Marketing Manager

ThinkSecureNet

Responsible for ThinkSecureNet + SecureNetMD digital marketing plans, including:
• Integrated demand programs from design to execution including all paid digital acquisition channels (email,PPC, paid social, SEM, third party vendors, organic social).
• Use hand-crafted content + AI tools (ChatGPT, Regie.io, Creatopy, etc.) to create targeted content for paid and organic media strategy (including social media marketing), SEO/SEM, prospect journeys including nurture strategy and lead flow optimization.
• Manage marketing tech stack including web and marketing automation strategy. management, and development; field marketing enablement including Hubspot training, event support, and regional marketing campaigns.
• Tracking, reporting, analyzing programs, and optimizing results.

Marketing Director

DS Smith

As part of North American expansion team, successfully created digital content, product positioning, campaigns and messaging for North American packaging, paper and recycling divisions, including external communications strategies that increased brand awareness, SOV and demand for North America Sales team.
•Increased social media impressions by 300% and post engagements by ~6% YOY.
•Collaborated closely with Sales, Marketing, and Innovation team to continuously develop and refine value propositions, branding, prospect messaging, sales enablement materials and event messaging.

Digital Marketing + Content Manager, North America

GKD Group

Directed all aspects of branding, content, and product positioning for GKD's architectural, industrial mesh, and process belt divisions in North America.
•Crafted vertically/persona-targeted content that increased net new MQL’s by 15%.
•Drove awareness and lead generation efforts by generating targeted sales enablement materials in collaboration with sales and external media partners.

Director of Marketing - Americas

CastleBranch

Managed a cross-functional team that worked across multiple product lines/business units to deliver effective, targeted content strategy to defined personas and build sales pipeline.
•Improved overall outbound engagement rate of SDR’s by 9% and increased net-new appointments by 19% YOY.
•Aligned and focused efforts of all creative resources including designers, writers, automation specialist and external vendors.

Digital Content Strategist

Blackbaud

Generated integrated omnichannel campaigns with content for outbound email, webinars, and telemarketing for digital channels and outbound BDR’s (scripts, landing pages, social media posts).
•Improved outbound campaign results by leveraging Marketo and SFDC while building and testing segmentation marketing strategies.
•Developed targeted campaigns for prospects and customers, conducted A/B tests and refined program messaging while creating campaign flows.

Senior Channel Marketing Director

Truphone

Launched demand generation strategy and brand awareness campaign for Truphone North America’s product launch.
•Generated awareness and drove demand by leveraging Marketo to create of B2B/B2C campaigns. Increased website visits 123% while managing SEM/SEO for NA website.
•Utilized Marketo and SFDC to develop and launch demand strategies, including outbound email campaigns and PPC strategies, resulting a~9% YOY increase in pipeline MQL’s.

Navtrak

Team lead for Marketing & Communications for nationwide launch of GPS-based SaaS product offering. Managed 3 direct reports responsible for content, demand generation and website.
•Generated ~$2MM in directly attributable revenue generated over 7 years from Adwords, email automation strategies, key events and partnership marketing.
•Increased inbound conversions YOY while successfully working cross-functionally to manage keyword strategies and advertising on B2B SMB SaaS marketplace sites.

Director of Marketing Strategy

Wieden + Kennedy

Finalist for Wieden + Kennedy's "W+K12" experimental in-house advertising school.

My greatest loss, and my greatest victory. Ask me about it.

W+K12 Finalist (Advertising)

Barclays Bank US

•	Managed launch marketing operations in close collaboration with advertising teams, focusing on the development, implementation, optimization and KPI reporting of outbound marketing campaigns for banking and credit card clients.
•	Collaborated on the end-to-end process of creating dynamic marketing assets, such as compelling written content, visuals, video productions, and targeted email communications, ensuring alignment with overarching business strategies and goals.

Marketing Operations Strategy

Innovative, experienced marketing strategist, specializing in growing businesses and brands. 

A proven demand generator with a track record of driving best-in-class products through a blend of traditional marketing and cutting-edge new technologies.

Specialties include SaaS, marketing strategy, demand generation, campaigns, packaging, product naming and positioning, marketing communications, channel & field marketing, brand building, go-to-market planning, marketing analytics, agency management, content creation, product & solution marketing.

In-depth experience with HubSpot Workflows and Sequences for Sales outreach, with advanced skills in marketing automation and CRM applications.

Personality-wise, I'm a Campaigner (ENFP-A), "a diplomat who employs people mastery; seeks social contact, good communication skills, feeling at ease in social events or directing others. ENFP-A's are confident and readily express their opinions."

https://www.16personalities.com/profiles/43be962af0a87

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