Roelof Otten 's Linkedin Analytics

In 2021 I launched my 1st SaaS startup and it blew up Then the lack of user onboarding killed it. It was a WordPress plugin that added a unique feature to Elementor. It was a product I needed myself. But soon business owners, marketers, and designers worldwide started buying my WordPress plugin. It took off, but I made 1 critical mistake: I completely ignored user onboarding. Here’s what happened: 1. I’d only done demos explaining the product 2. 50% suddenly became inactive after signing up 3. Support tickets piled up without a help section In other words, people didn’t know what to do. The cracks widened. The number of bug-fixing eventually killed the product. Eventually, I had to pull the plug. It was a painful lesson, but it changed my approach. I went back into UX consulting. But now I realized other SaaS products had the exact same problems: - No (solid) onboarding strategies - Signups but no paying customers - High churn and many inactive users I knew I was onto something. I turned my SaaS experience into a solution: Product-Led onboarding experiences for SaaS brands with $2M ARR. A.K.A. turning signups into paying users. If that sounds good, here are 3 ways I help founders and B2B SaaS companies: → Get an Onboarding Audit: Actionable insights to fix your low-hanging fruit. → Plan an Onboarding Sprint: Redesign your onboarding in just 4 days. → Book a 1:1 Coaching: Solve your biggest onboarding challenge in a focused session. Done chasing signups and losing users? Time to turn them into paying ones. DM me for more info