Mars

Responsible for commercial growth strategies for wholesales channel with Sams, Costco & City Club for Mars Wrigley Confectionery.
Commercial innovation strategy creation, customers and prioritization products need on the marketing plan.
5-year strategy presentation for the channel development.

Sales Senior Manager, Team Leader Wholesales

Mars Wrigley Confectionery growth responsible through different business management such as: Cinepolis and Cinemex; Full service and Quick service restaurants such as: McDonalds, Alsea, Esperanza, Lecaroz, Globo. Department stores: Liverpool, Home Depot, Dufry. As well as alliances with Danone and Unilever Ice Cream, bringing the experience of the Mars Wrigley Confectionery brands to unconventional channels.
Consultive analysis for clients to provide solutions in compliance with internal regulations, health and well-being as well as regulations on product labeling for Mars Wrigley Confectionery quality products and experiences, taking care of adherence to the marked requirements and also not affecting the visual appearance of the product.

New Transactions Head

Responsible for the clients with the greatest impact of the center's wholesale and grocery business, creating different communication strategies, efficient sales trade management and marketing necessary for the accounts: Garis, Zorro, Scorpion, Casa Vargas, positioning clients within the top 3 wholesalers.
Commercial conditions management for the presence of Mars to a single block of brands within all wholesale grocery clients, increasing Turín distribution, generating sales increases of 30% and growing the category in general for Mars Wrigley Confectionery by a 25%.
Commercial teams management as a key high-performance account for the wholesale channel, who managed within clients the "MARS Weeks" project where off-shelf displays are generated in order to promote the product and achieve greater presence on the sales floor. .
Recognition as a premier supplier within GARIS, obtaining widespread double-digit growth in clients with MU% above the category.

Wholesales KAM Senior Manager

Responsible for 40% of the wholesale channel volume for Mars Chocolate within the Nielsen V area, generating growth above the market as well as efficient trade management, reducing dependence on customers and distributors to improve the value of the brands abroad and an efficient use of resources.
Management of the acquisition of Turin in the communication pillar and management of commercial conditions for area nielsen v leading price changes and portfolio reduction achieving a growth of 46% with Turin brands.
Development of commercial teams for the central area - Bajío of the country with responsibility for its development and sales reach of up to 350MDP.
Delivery of operational plan after the acquisition of Turín and Mars Chocolate for the region.

Wholesale Regional Manager

Category captaincy through the implementation of attractive materials for the customer in chocolate, focusing on a rearrangement of codes at checkout of 65% of the business through the implementation of projects aligned to the market aimed at capitalizing the Aurrera market and generating an increase in sales of 35% %.
Responsible for 28% of the self-service volume, through the management of Bodega Aurrerá with orientation on the needs of the direct user through customized strategies with planograms and trade marketing.
Development of emerging formats with growth above the category. +45% vs AA. promoting the snickers and m&m's brands.
Development and specialization in portfolio per format. +25% vs AA.
Planning and collaboration in temporalities + 26% vs AA.

KAM Walmart

Coca-Cola FEMSA

Responsible for the commercial relationship for Coca Cola Femsa with Bodega Aurrerá.
Preparation of total annual budgets, by ex-bottler territory for the correct understanding of the costs for promotion and payment for execution.
Plans for the entire Walmart Group, In & Outs, promotional dynamics and portfolio management. 
Join Business Annual Plan preparation for Walmart.

Responsible for the OXXO zones for the bottler's territory and acquisitions through local negotiation with OXXO places to increase sales with care of the total annual budgets by territory, ex-bottler and OXXO places through the management of promotions by place and understanding of communication vehicles to generate a greater impact on sales + 15% with a lower cost.
Portfolio management responsible with The Coca-Cola Company seeking capitalization of packaging in OXXO zones to generate a greater supply based on the OBPPC strategy.
Promotions to capitalize categories, increasing sell out by 5%.
Displays roll out for water category with a 12% increase.
Loyalty plans creator increasing national participation by 7%.

KAM Executive OXXO

Danone

Regional Innovation and Marketing Assistant - Bonafont

Self-service supervisor - Bonafont

KAM Trainee GEN D - Walmart

OPS Trainee GEN D - Bonafont

National Channel Development Head | Commercial Strategist

Professional with a full track record in the commercial area in FMCG with different sales channels experience as wholesale, modern channel, convenience and food service. Experienced leading high-performance teams, leader of commercial projects with different functions focused on impact business objectives and supervision on sales site, keeping businesses to their commercial success through different sales innovation strategies.

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