Roger Barro ⛩'s Linkedin Analytics

Have you ever tried selling sunscreen to a vampire? You can’t – why? Because vampires don’t like the sun. No matter how good your sunscreen is, they wouldn’t buy it either way. And this is where most brands get things wrong. --- Marketing isn’t about your product. Marketing is about your customer. - Where they are. - Where they want to go. - What they have tried to get there. It’s about market research. --- I’m a former engineer turned marketer. 16+ months ago, I dropped out of university to build my marketing business. (Crazy, I know.) Engineering has nothing to do with marketing. (Or so I thought.) Both fields require the same systematic approach to problem-solving. Fast forward to today, and I’ve found myself working with clients from all over the world.