Roger Conner's Linkedin Analytics

I am a results-driven senior-level marketing, content and communications leader with 12+ years of experience spanning digital to traditional media. I have managed a wide spectrum of teams (up to 100 people) comprising marketers, developers, technologists and subject matter experts. As a marketer, I devised and deployed strategies that drove double- and triple-digit year-over-year growth in target audiences. As a product leader, I led the full product life cycle (from concept to launch to marketing) for an AI learning platform for the Bill and Melinda Gates Foundation. CORE COMPETENCIES Product Development / Launch Education Sector / EdTech Brand Development / Positioning Marketing Measurement / KPIs Audience Engagement Marketing / Communications Strategy Integrated Campaign Management Budget / P&L Management C-Suite Collaboration Team Leadership Performance / Growth Marketing Content Strategy Design Thinking Digital Advertising Digital / SEO / SEM / PPC Audience Growth and Engagement Community Building / Facilitation Social Change Leadership Facilitation and Consensus Building Web Development and Design PR / Media / Constituent Relations Content Creation / Inclusive Editing Performance / Growth Marketing Brand Development / Positioning Go-To-Market (GTM) Strategy Software-as-a-Service / SaaS Creativity and Innovation TECHNICAL SKILLS Adobe Creative Cloud Social Media Management WordPress / Drupal / CMS Marketo / HubSpot / Eloqua / MarTech Facebook / Instagram Advertising User Funnels / Journeys SEO / SEM / PPC Google AdWords and Analytics Attribution Modeling Retargeting Tag Management A/B & Multivariate Testing Microsoft Office Suite / Excel Graphic / Visual Design Landing Page Design & Optimization AWS / Cloud / SaaS Deployments HTML / CSS / PHP / MySQL Facebook / Twitter / LinkedIn Web Site Design / CMS B2B & B2C Growth Stacks Excel Slack