Roger Jackson's Linkedin Analytics

I am the CEO of Shopper Intelligence, a global shopper measurement program that helps packaged goods suppliers and retailers understand and improve their shopper-oriented solutions. With over 20 years of experience in category management, shopper marketing, strategy, and innovation, I lead the development and expansion of this unique system that benchmarks how shoppers shop the store and what they think and want, comparing between categories and retailers. I am also the founder of Sensecheck.com, a new platform that provides unbiased second opinions on marketing material from experienced marketing experts. I created this solution to address the problem that many SME owners and marketers face: how to improve their marketing outcomes without spending too much time and money on market research or agencies. Sensecheck.com offers a savvy, objective, and affordable way to get feedback and guidance on marketing ideas.