Hellotickets

✔️ Responsible for the core Product line of Hellotickets
✔️ Leading 2 different squads consisting of +10 people (software developers and product designers) in an international team
✔️ Contributed to the company growth of +70% of the GMV and designed and launched +20 experiments in my first year

Senior Product Manager

Product Manager 

The Hero Camp

Mentoring entrepreneurs and people who want to take on a Product Management role.

Product Mentor

Institut de Formació Contínua IL3 - Universitat de Barcelona (UB)

Growth Lecturer

Esade

ESADE BBA student academic tutor and mentor (Practicum + FDP In-Company Projects) and Coach at the Esade MBA Final Master Project.

Academic tutor and mentor 

About leadership in the new digital era, marketing technology and digital transformation.

Research and Teaching Assistant

Reby

As Product Manager, I was responsible for the development and growth of Reby’s mobile app. After some months, I had no choice but to find a new adventure since the company went bankrupt.

📈 Achieved goals:

✔️ Led a talented team of 6 software engineers and 3 product designers.
✔️ Increased the onboarding conversion rate and improved user activation. 
✔️ Designed and implemented a new and effective Product Discovery methodology.

✍ As a Product Manager, I worked on:
 
🔹 Product Strategy and OKRs definition
🔹 Leading the Product Discovery and Product Delivery end-to-end 
🔹 User research, interviewing +2 customers every week and launching in-app and email surveys
🔹 Competitor analysis
🔹 Defining and managing an Opportunity Solution Tree and an Agile Product Roadmap 
🔹 Defining product opportunities and hypotheses to validate 
🔹 Prototype Testing and Product Experimentation 
🔹 Defining events and properties to implement and doing Product Analytics to gain user behavior insights 
🔹 Defining success metrics and assessing the impact of new implemented features and improvements
🔹 Working hand-in-hand with product designers, software engineers, data analysts and other stakeholders to define new solutions
🔹 Defining the communication throughout the customer journey 
🔹 Applying agile methodologies and fostering a product culture within the company

We strove to create a product that covered users' desires, needs, and pains, boosted business growth, and generated a positive impact on our society.

Product Manager

JELLIBY

📈 Achieved goals:

✔️ Managed a team of 10 developers, designers and consultants.
✔️ Led the creation of digital products and the growth strategy definition for big companies and SME like Banc Sabadell, Unilabs, Indoorclima, Montana Colors or Apropity, among many other. 
✔️ Got +30% profitability for +95% of the projects I was responsible for.

✍ As a manager, I was focused on:
 
🔹 Product management, growth and data analytics 
🔹 Team management
🔹 Leading projects in different areas: development of new digital products, growth strategy definition, data analytics, user experience optimization and business model innovation.

Manager | Product & Growth

Virtual Leadership Lab

In Virtual Leadership Lab we train your company's leaders to succeed in the new digital era.

We offer live, online, 100% practical and interactive programs instructed by top industry managers about digital transformation from a business and strategic approach:

👉 VIRTUAL TEAMS MANAGEMENT: learn how to create hybrid/remote motivated, cohesive and high-performance teams.

👉 LEADING IN THE DIGITAL ERA: learn how to lead your company transformation, adapt your business model and leverage new technologies.

As a CoFounder and Growth Marketing Manager, I was responsible for:

🔹 Defining and implementing the Digital Strategy of the company.
🔹 Funnel and Marketing Automation: designing, creating and optimizing a sales machine from scratch (web, blog content, social selling, lead nurturing and prospecting automation processes, closing meetings...). 
🔹 Defining and executing the Business and Growth Strategy of the company: customer needs understanding, designing the new portfolio of trainings, creating partnerships, business model innovation, brand positioning...
🔹 Data analytics: KPIs and metrics definition, performance of experiments, implementing growth hacking methodologies and optimization.

CoFounder - B2B Growth Manager 

Enzyme Advising Group

Senior consultant specialised in business model innovation and development, business strategy, data analytics and Artificial Intelligence, focused on Marketing and Sales projects.

📈 Value creation:

✔️ Led the generation of a new business line: "Strategy"
✔️ Developed a new service line approach: "Intelligent Data"
✔️ Generated new and innovative business models 
✔️ Created effective business proposals
✔️ Generated new commercial leads

✍ Main developed tasks:

🔹 Business case design
🔹 Business Model Innovation proposals
🔹 Evaluation of the ROI and the business impact of technological solutions (Artificial Intelligence, RPA, Blockchain...)
🔹 Design of strategic plans
🔹 Obtaining value insights from data analysis
🔹 Agile project management

👍 I worked with companies like: SEAT, Pyrénées, VW, Puig, Nissan, UNIR, CaixaBank, Daufood, Viena...

Senior Digital Consultant | Strategy and Data

Digital Consultant | Product Strategy 

Climb Around

📈 Achieved goals:

✔️ Co-Founder of a pioneering startup in the climbing world. 
✔️ Reached the economic feasibility of the company in only 18 months after launching the app. 
✔️ Got a stunning 4.7/5 on Google Play with more than 200 ratings. 
✔️ Exceeded the engagement of the main competitors on Social Media in more than a 300%.

✍ As a digital entrepreneur, I was focused on:
 
🔹 Company and project management.
🔹 Product management
🔹 Business model development.
🔹 Marketing, growth and digital strategy.
🔹 Data analytics.
🔹 Commercial strategy and customer management (CRM).
🔹 Sole Administrator of the company.
🔹 Implementation of agile methodologies (Lean Startup, Kanban...).
🔹 Web content creation. 
🔹 Community management and online communication.

Co-Founder & CEO - Product & Growth

LEITAT Technological Center

Development of surface treatments for the automotive industry within the Fast Moving Consumer Goods area of knowledge.

R&D Researcher

Product <- Data -> Growth 🚀 | Business Strategy | Innovation & Startups

👉 Driving business growth through product-led strategies and working on product enhancement to meet users' needs and company goals.

🎫 Currently Senior Product Manager at Hellotickets
🚀 Crafting digital products and services for +8 years
👥 Leading national and international teams for +5 years
📱 Cofounder of Climb Around, an app for climbers rated 4.7/5 that reached +10K monthly active users
👨‍🎓 ESADE MBA 
🔗 Hybrid profile between business and technology creating links between the two worlds
📈 Passioned about growth, data & strategy 
💡 Startup investor and advisor
🤓 Growth & Product trainer & mentor
✍️ Creator and writer of a Product&Growth newsletter - Short&Bold
🧗‍♂️ Rock climbing lover

Taplio

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