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GDSC MMCOE

Member, Design and Content team

IT Students' Association MMCOE

Social media Head

SaaS Emails for 5 and 6 figure SaaS • 2000+ Email Campaigns and Flows written + setup for clients • $17K+ combined email revenue • Get a FREE 15-min gameplan call for your SaaS:

Emails give you 36:1 returns. What does that mean?

You can spend $1 and get $36 out of emails!

It's the only marketing channel that has survived the test of time while other social media platforms vanished!

And I believe emails are the best marketing revenue channel - especially for SaaS products 

But unfortunately, most SaaS write and send the most bot-like emails. They look 'corporate-y' and salesy. Ewwww.... 

No wonder they attract only 'freebie seekers'. You definitely don't want to be like them!

I help SaaS companies use emails to build trust and deepen the bond with their users and customers. But I believe in writing 'humanized emails'.

Humanized emails are personality-driven and conversational. It feels like the user is reading a text from his friend. This increases email readability and helps build trust and rapport with the user. Here are the benefits of writing humanized emails:
- non-salesy, non-pushy emails 
- easy onboarding and user activation
- less churn rate = higher retention
- more trust with users
- more trust =  more $$$
- higher MRR 
- build a tribe of raving users and customers
- Build a reputation in the marketplace

What are you waiting for?

Follow me and start leveraging your personality to put your competitors in the dust!

If I was doing email marketing for Superhuman, here's how I'd do it:

Step #1:
Do market research

I'd research more about Superhuman and how the product works. Skim through the testimonials, positive reviews and competitors. Then I'd take note of user's pains and wants and most common objections they might come up with.

Step #2:
Plan the month's email content calendar

Writing and sending emails aimlessly won't help with anything. We need a solid plan. I'll come up with 4 different email content ideas for the month - 1 for each week. 
- 1 actionable email
- 1 conversational email
- 1 Social proof based email
- 1 Storytelling based email

Step #3: 
Write the emails 

Now I'll actually write the emails according to Superhuman's brand tone and voice. I'll keep the emails conversational, with short sentences and easy to understand words.

Step #4:
Schedule the emails

I'll use Superhuman's email marketing tool to schedule the emails for them. Super easy.

Luckily for Superhuman, I've already done all this so they don't need to do any heavy lifting.

End result:
- Higher MRR
- Lower churn 
- Increased ARPU

Rohan Pathak

If I was in charge of writing email newsletters for Gamma, here's how I'd approach it:

The Game Plan

1) Do Some Serious Recon
• Dive deep into how Gamma works - the features, benefits, etc.
• Scour those glowing testimonials and reviews to understand the value
• But also note common customer pain points, objections, and needs

2) Map Out a Month of Epic Content
• No aimless email blasts! We need a solid, strategic content plan
• I'm talking 4 laser-focused emails tailored for each week:
- 1 actionable tips email
- 1 casual, conversational email
- 1 social proof email (testimonials, success stories)
- 1 story-driven, emotional email

3) Write With Authenticity
• Now it's time to craft those 4 emails in Gamma's unique voice
• Conversational, casual-yet-professional language is key
• Short sentences, simple words, straight to the point

4) Schedule That Bad Boy
• With the content ready, I just hop into your email tool
• Schedule each email to deploy automatically on its assigned week
• Ridiculously easy automation!

The End Result?
• Higher monthly recurring revenue (MRR)
• Decreased customer churn rates
• Increased average revenue per user (ARPU)

Luckily, I've already written 4 email newsletters Gamma can send to its users this month (1 for every week).

Here's the entire video detailing the strategy in depth

Emails for SaaS Brands: Ep 2

In this series, I write email newsletters for SaaS brands for free. For this episode, I've picked Clay.

Clay helps you scale personalized outbound campaigns in seconds, not months.

Instead of a newsletter, I've written a 'Case Study Reduction Automated email flow' for Clay.

This Case Study email flow will flex user testimonials and show social proof about Clay. This will encourage a lot of FREE users to upgrade to Starter plan.

Here's the flow for 5 emails in the churn reduction email flow:
Core Benefits Reminder → Exciting Features Tease → Personal Consultation Offer → One-Time Special Offer → Emotional Goodbye

This is just the 1st email flow. I'd love to collaborate with your team to write the next set of emails

P.S. Let me know which SaaS company should I write emails for next.

Case Study email flow for Clay

Emails for SaaS Brands: Ep 3

In this series, I write email newsletters for SaaS brands for free. For this episode, I've picked Outseta.

Outseta is an all-in-one membership software to grow your membership site, SaaS product, or online community

I've planned and written a Case study email flow for Outseta.

This Case Study email flow will flex user testimonials and show social proof about Outseta. This will encourage a lot of FREE users to upgrade to Startup plan.

Here's the flow for 5 emails in the churn reduction email flow:
Thank You & Reassurance → Customer Transformation Story #1 → Customer Transformation Story #2 → Exclusive Offer for You → Urgency & Scarcity email

This is just the 1st email flow. I'd love to collaborate with your team to write the next set of emails.

Benefits of setting up this flow:
- Increased MRR
- Increased ARPU
- Nurture your users on autopilot
- Increase user->customer conversions

P.S. Let me know which SaaS company should I write emails for next.

Email flows for Outseta

Give me a lever long enough and I'll move the Earth - Archimedes

How would you use leverage in email marketing?

You might think, your leverage is: the emails you write 

ITS WRONG!

It's not the emails you write - but how many emails you send that matter

Let me explain...

You and your competitors are sending emails 

Your competitor has 500 users. And you have 5000.

Pretty big difference. But you have an advantage here:

You can write a basic email, doesn't have to be super persuasive. 
And your competitor writes a persuasive email. Great by copywriting standards

Your competitor gets 10 x $100 sales = $1000 (with great persuasion and copywriting skills)

You will get 50 x $100 sales = $5000 (with an average email copy skills)

But what's the difference?

You can suck at copywriting and offer creation and still crush your competitors - by having leverage - in this case - more email subscribers or users

And small changes result in huge results when you have that kind of leverage 

So the bottom line is:
Focus on growing a list first, then writing persuasive emails

If I was in charge of writing email newsletters for Supademo, here's how I'd do it:

Step 1: Research
• Learn about Supademo's product inside and out
• Read customer testimonials, reviews, and study the competition
• Understand common customer pain points, objections, and wants

Step 2: Plan the Content Calendar
• No random emails - we need a strategic plan
• I'll come up with 4 different email topics for the month:
- 1 email with actionable tips
- 1 casual, conversational email
- 1 email highlighting customer success stories/social proof
- 1 storytelling email to connect emotionally

Step 3: Write the Emails
• Now I'll write those 4 emails in Supademo's brand voice
• Keep it conversational with simple words and short sentences
• Make the content engaging and easy to understand

Step 4: Schedule the Emails
• With the emails ready, I'll schedule them in Supademo's email tool
• Each email will automatically go out its designated week
• Quick and easy automation

Here are the benefits:
• Increase in monthly recurring revenue (MRR)
• Lower customer churn rates
• Higher average revenue per user (ARPU)

I've already put in the work upfront for Supademo. Now we can execute the plan and see the results!

Luckily, I've already written 1 email newsletter for Supademo to send to their users.

Let me know if you want me to share it with you!

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