Rohan Shams

Leading global marketing for Fixed Income and Data Services at ICE with a focus on delivering a differentiated customer experience, growth and brand amplification.

Director, Fixed Income and Data Services Marketing 

LSEG (London Stock Exchange Group)

Transformed the marketing strategy for LSEG cross-business and group level initiatives. Including solutions around sustainable finance & investment, infrastructure, emerging & frontier markets, islamic finance, data platform, innovation and focus markets of China, India and Japan.

Developed the initial marketing strategy for the LSEG-Microsoft strategic partnership and framework for the GenAI positioning for LSEG.

Director, Marketing Strategy

Refinitiv, an LSEG business

Brought in an aligned and simplified marketing strategy for Refinitiv's Trading business segment (largest recurring revenue stream in overall business) covering Foreign Exchange (FX), Commodities, Fixed Income, Equities and Real-time enterprise data propositions for the company.

My role entailed defining the overall marketing strategy, providing detailed planning to achieve commercial outcomes and align as the core point of contact between the business line and marketing organization. Along with leading a team of senior specialist marketers across Singapore, London and New York.

Director Marketing, Trading & Enterprise Data

The Financial & Risk business of Thomson Reuters is now Refinitiv.

In this role I delivered a strong baseline, strategy and plan for growth and retention of our critical business segments of commodities and Foreign Exchange (FX) markets,

Commodities and FX business covers Refinitiv's key offerings including Eikon for Commodities, Energy, Metals and Agricultural professionals. Along with the FX portfolio including FXall, FXT and other FX trading venues.

In this role I was responsible for delivering:
• Strategic marketing plans and programmes for the commodities segment
• Thought leadership, marketing and product content
• Revenue generation campaigns and digital/offline tactics
• Joint engagement efforts with leading industry partners and associations
• Collaboration with product, research, go-to-market and regional marketing teams
• Budget tracking and management

Senior Marketing Manager, Commodities & FX Segment

Thomson Reuters

The Financial & Risk business of Thomson Reuters is now Refinitiv.

Senior Marketing Manager, Commodities

AVEVA

My core segment included Energy (Oil/Gas), Power, Utilities and Mining along with AVEVA's Schematic products (Engineering, P&IDs, Electrical & Instrumentation). 

I was responsible for analysing the industries in context of AVEVA products to build Go-To-Market (GTM) plans leading towards effective Demand Generation campaigns in the above-mentioned segments.  

Key responsibilities includd:
• Analysing industry and market trends to identify messaging and campaign opportunities
• Developing ideas and identifying market gaps for effective marketing campaigns
• Working with corporate strategy, sales and communications team to execute marketing campaigns
• Developing client interactions for commercial insights, case studies and thought leadership content

Segment Marketing Manager

IHS Markit

I worked as the Portfolio Marketer for the Energy Equipment & Infrastructure portfolio serving  the complete energy value chain (Upstream, Midstream, Power, Gas, Coal and Renewable segments)

Products portfolio I was responsible for included; IHS Vantage, QUE$TOR, IHS Petrodata, IHS Rushmore, Midstream and PGCR offerings.

My role entailed:
• Developing go-to-market strategies for multiple products
• Building strategy, messaging and value propositions
• Content creation for communications, marketing and promotions
• Developing sales enablement tools, collateral and materials
• Supporting industry leading and thought leadership events

Portfolio Marketing Manager, Energy

Corac Group plc (now TP Group)

Corac Group Plc. is an engineering and technology company which develops patented innovative machines for the Oil and Gas exploration industry. The company has been working on a number of key partnerships with multinational organisations like Saudi Aramco, Eni and many others.

My role was to: 
• Identify different opportunities in the sector and develop them into potential applications for Corac/TP Group technology
• Plan and coordinating all marketing and profiling activities for the company 
• Deliver brand awareness campaign with the use of traditional and digital marketing channels

Business Development Analyst

IQPC

IQPC organises leading industry conferences spanned over portfolios of process excellence, pharma, oil and gas, finance and many other. 

My key achievements with IQPC:
• Supported cross portfolio marketing with strong web-centric and social media oriented marketing programmes 
• Negotiating media partnership deals with leading publications, bloggers and professional associations
• Assisting/Managing Process Excellence Network portal activities of member acquisitions, web traffic build-up and digital marketing during the re-branding phase from Six Sigma IQ
• Covering in as the Online Marketing Manager for leading IQPC Division Process Excellence Network

Marketing Assistant

ExxonMobil

Exxon Mobil is the largest publicly traded oil company of the world. I worked in a capacity of a Sales Advisor to help and advise on basic level sales, marketing and management activities.

My duties included:
• Working on a number of sales promotions and marketing schemes. 
 
• Stock reporting, retail operations.

Sales Advisor

Experienced Marketing and Communications Strategist | Specializing in Financial Services, Sustainable Finance, Energy, Commodities, FX, Cloud, and AI Domains | Proven track record of driving transformational marketing and communications initiatives for global industry leaders | Passionate about writing and sharing insights on marketing, AI, servant leadership and transformation. Check out my LinkedIn posts for more!

Leading marketing strategy for LSEG cross-business and group level initiatives. Including solutions around sustainable finance & investment, infrastructure, emerging & frontier markets, islamic finance, data platform, innovation and focus markets of China, India and Japan.

Marketing strategy lead for the LSEG-Microsoft strategic partnership.

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