Allivet

Conversion Rate Optimization Manager 

Lendingkart

• Owned performance marketing strategy & execution. Business loans worth INR 113 Crores disbursed 
  from paid channels - Google & Meta ads. An increase of 112% compared to last year
• The best COCA - 'spend to amount disbursed in a month' (north star metric) achieved for Google at 
   4.44%. The lowest in 3 years. Consistent improvement shown MoM without reducing spends.
• Improved conversion rate by 18 - 23% of key landing pages by conducting several tests in terms of 
   messaging, creatives, testimonials, form fields
• Reduced CPL on Google ads by 15.29% and on Meta ads by 14.9%

Sr. Manager - Digital Marketing & CRO

• Expanded my skills in CRO by taking courses on CXL & other platforms
• Conducted high impact, data driven website audits using structured conversion research 
• Helped clients in optimizing e-commerce, B2B websites that resulted in 10-22% improvements in conversions

Digital Marketing & CRO Consultant

Hansel.io acquired by Netcore Solutions

• Created different buyer personas to test content marketing efforts via email marketing.  
• Reduced cost per lead by 40% under 30 days on Google ads using data driven landing page 
   optimization, conversion copywriting and fine-tuning value propositions
• Created a measurement plan, set up analytics to map user journey with proper attribution
• Launched ‘Hansel Onboard’ a self-serve product in the US market

Digital Marketing Manager

RoofandFloor (The Hindu Group)

• Led digital marketing strategy and execution for Trueassist- a personalized home buying assistance service
•	Accelerated revenue growth by 5X in 6 months with sophisticated performance marketing and conversion optimization
•	Contributed to 100% Q-O-Q revenue growth for 3 quarters straight 
•	Increased property visits to leads ratio from 22% to more than 50% in 2 months by designing persona driven campaigns & creating high converting landing pages in collaboration with sales & UX teams 
•	Received The Outstanding Performer of the Year award in 2018
•	Coached 3 interns on performance marketing

CapriCoast.com-Acquired by Homelane.com

• Spearheaded performance marketing & social media. Helped increase revenue growth by 168% in 6 months by scaling Google ads as the main acquisition channel. Close to 45% of revenue share was contributed by Google ads. 

• Boosted sales qualified leads from 21% to 46% in 4 months by restructuring campaigns as per the buyer journey, improving search remarketing and leveraging audience expansion on Google & Facebook

• Improved conversion rate - sales qualified leads to customers from 11% to 23% by working closely with product & sales teams to gather customer insights. Ran experiments on ad copies and creatives, content formats, targeting, bidding strategies, landing pages etc. to consistently improve campaign performance and conversion rates across the funnel 

• Slashed cost per lead by 87% in 3 months for search ads by data-driven campaign optimization 

• Consistently maintained search impression share at 75-85% for non-brand keywords

• Leveraged video testimonials for lead gen campaigns on Facebook that delivered more than 900 qualified leads and 37 customers 

• Conceptualized and launched a referral program on Facebook and got 12 referrals in 2 weeks  
Increased Facebook community size from 14,000 to more than 1,55,000 in 8 months with a mix of organic & paid content marketing.

Performance Marketing Manager

Toolagen

• Led Inbound marketing. Scaled the organic presence of the website from zero on Google SERP. Got the website to rank in first 3 search results in UK region for the relevant keywords which helped in getting new clients
• Researched & wrote niche, SEO focused content for the website, blogs, and case studies
• Managed social media to build relationships with influencers and thought leaders in Microsoft SharePoint community

Digital Marketing Analyst

Web Marketing Academy

Digital Marketing Intern

Asian Paints

- Achieved 167.7% of the annual target & 162% growth over last year with consultative sales, 
   customer centricity and effective stakeholder management
- Closed 5 key accounts with combined revenue over 1 Cr. INR
- Added 11 new dealers in the territory over the existing 32 dealers for Project Sales 
- Boosted the sale of Apex Ultima (Luxury category exterior paint) by 330% over last year
- Achieved 468% of the sales target for the factory segment- highest in the region.
- Recaptured 4 lost project sites contributing 23.4% to the overall revenue for the year in Nasik region
- Maintained the SBA(Site billing account) of the territory over 95% in each month throughout the
  year
- Assisted Area Sales Manager in promotional activities for exterior texture products by giving
  creative inputs and implementing them successfully

Project Sales Officer

Conversion Rate Optimization | Performance & Growth Marketing | CXL certified | Available Immediately

Growth-driven digital marketer with 8 years of experience in leading digital marketing for both B2C, B2B companies & start-ups. 
Demonstrated high marketing ROI and growth in quick time using problem solving skills, cross-functional collaboration and creativity.

Appreciated & recognized for the work and the results shown at every company I worked at. 

Open for roles in Conversion rate optimization (CRO), and performance/ growth marketing. 

Key skills: 

Performance/ Growth marketing
Customer/ User acquisition 
Conversion rate optimization
Conversion copywriting
Landing page optimization
Consumer research
Lead generation
Social media marketing

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