Allo Health

* Responsible for overall demand generation and customer acquisition

* 4X increase in consultation booking & 50% reduction in CAC using Google ads & Facebook ad platforms

* 70% Improvement in Conversion rates (CRO) by increasing the relevancy of ads to Landing pages & and optimizing Landing pages

* Development of a free health assessment tool which contributed to 30% of business

 * Contributed to a  60% increase in revenue by devising a go-to-market strategy 

* Content Marketing which led to an increase in organic bookings by 25%

* Handled a team of 4 and a digital marketing agency

Growth and Digital Marketing Head

Zolve

* Developed go-to-market strategy and contributed to 55% increase in revenue. 

* Ideated and implemented growth marketing strategies - Scholarship and free SIM card which contributed to customer acquisition by 40%

* User acquisition and activation through Google ads and Facebook ads - Ad strategy, Creatives and videos development, Landing page development.

* Initiated a new digital vertical - Webinars which contributed to 15% of Customer Acquisition

* Launched Referral campaigns which reduced the CAC by 30%

Digital Marketing & Growth

Practo

* Managed end-to-end demand generation and customer acquisition efforts for Practo Care Surgeries across various verticals.

* Managed monthly 3 crores in spends

* Leveraging data and analytics to optimize the paid funnel to maximize revenue and meet business targets.

* Enhanced campaign performance to achieve a 4x return on ad spend (ROAS) and significantly increased profitability.

* Reduced CAC(Customer Acquisition Cost) by 60%

Performance Marketing Head

MultiLiving Technologies Pvt. Ltd.

* End-to-End Digital Marketing: Campaign ideation, media planning, optimization,
  performance analysis, reporting & marketing collaterals.

* Growth strategies for Lead generation & client acquisition

* Building brand awareness, and increasing brand value.

* Handling marketing channels - website, emails, social media, affiliate, SEM, paid
  social, SMS, etc

* Managing user journey, from lead generation to qualified leads to walk-ins to final
  conversion

* Reduced CAC(Customer Acquisition Cost) by 45%

Digital Marketing Manager

Urja Communications Pvt. Ltd.

* End-to-end execution of marketing projects and campaigns, including ideation, strategy, media planning, and measurement, and an analysis of the impact of the campaign.

* Social Media Marketing: Developing a distinct online presence by attracting high numbers of internet followers through Facebook Ads, Twitter Ads, Google Ads, YouTube Ads, LinkedIn Ads, and Instagram ads.

* Clients handled – Ford ( International Client – Asia Pacific) & PNG Jewellers

Digital Marketing Specialist

Results-driven digital marketing professional with 8 years of experience driving revenue growth
through strategic advertising campaigns and growth strategies.

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