NADUVI

Chief Growth Officer

FREENOW

Led the Digital Marketing and User Acquisition strategy to drive user growth for Beat's ride hailing product across five LATAM markets (Argentina, Chile, Colombia, Mexico & Peru)

• Own the strategy and collaboration in driving growth for both riders and drivers via paid and organic digital marketing channels
• Provide country-specific domain expertise and insights to local marketing teams on growth investments
• Manage the overall user acquisition growth and budgets across channels for all Beat services in LATAM
• Collaborate with Product and Engineering to build solutions that solve problems in a unique way to maximize the impact on riders and drivers
• Led key strategic and cross-functional projects and teams to improve user acquisition efficiency and LTV
• Built the measurement and attribution framework to deliver granular reporting across all channels
• Brainstorm, evaluate, implement, and measure new and creative growth strategies
• Partner with senior growth leads to define Beat’s growth strategy via digital media

Head of User Acquisition 

Toppr

Led the Performance Marketing, SEO and Product Marketing teams to drive user acquisition and retention across Toppr, Epic and BYJU'S

User Acquisition

- Delivered inbound growth on app and web through performance marketing campaigns across BYJU'S, Epic and Toppr 
- Managed a 7-figure marketing budget across Paid Social, Search, Paid Content, Display, Programmatic, Affiliate, App Networks, etc.
- Planned annual and monthly user acquisition based on the market size, sales strength and market trends in each vertical and country
- Created and managed an SEO roadmap for new product launches 
- Developed SEO Plans to win share of voice on Google Search for high intent, high-volume topics and drive relevant traffic to the platform
- Worked in close collaboration with the Product and Analytics teams to tie SEO efforts to quantifiable results like user growth, LTV and ROI


CRM - Retention and Growth

- Led the user onboarding, retention, segmentation and reactivation strategy for Toppr platforms to grow revenue
- Developed the CRM strategy for retention and reactivation to improve retention rates and conversion rates in all stages from activation to conversion
- Launched experiments with an MVP approach to test hypotheses and work with Product Managers to rollout Product updates and changes
- Optimized retention journeys with A/B testing and measure incrementality

Associate Vice President - Marketing

Ethinos

Led overall strategy, build new solutions and service offerings, drive international business growth

Key Clients: flydubai, Reliance Digital, Apollo Hospitals, Aster Pharmacy, Capgemini, Aon, Tata
Communications, DSP, GoDaddy

• Led a team of digital strategy and delivery experts across paid media, SEO, social, content and technology
• Ownership of the P&L for the international business end-to-end
• Strategising and planning digital solutions for brands through extensive analysis, trend discovery and insights
• Built performance media plans and working with cross-functional teams to deliver campaigns
• Developed new service offerings for the business in Marketing Automation, CRM consulting, Analytics and analytics
• Built a partner ecosystem of marketing technology and automation providers and tools to support core offerings
• Identifying relevant opportunities for growth and new ideas or innovations for clients
• Ownership of new pitches and solution-building to supporting the growth of new sales pipeline
• Improved operational workflows, and tools to build efficiencies in process and cost
• Responsible for recruitment of talent across skill sets, growth and training in new solutions and marketing technology
• Leadership, mentoring, coaching, and career development planning for the team
• Developed KPIs and mechanisms to measure performance and the impact on the clients’ business

Business Head

Head Of Strategy

Head the B2B vertical

- Responsible for strategy, research, managing client relationships and business growth in key target verticals
- Define and own digital/web marketing targets across awareness, acquisition, usage, engagement and retention
- Evaluate emerging marketing technologies and guide adoption where appropriate
- Develop and retain clientele and achieve revenue goals
- Lead a team of 10+ B2B digital marketing experts including Team Leaders, Sr. Executives and executives in different disciplines
- Manage & build a strong team with the best digital marketing competencies, skills & experience sets
- Manage integrated digital marketing projects that include multiple areas like branding, strategy, content, social media, SEO, PPC and media buying, new age platforms
- Work with a broad range of B2B companies in different verticals like Capgemini, GoDaddy, Aon, NASSCOM, WNS, Wipro, First Advantage, Willis Towers Watson, Intuit, etc.

Head - B2B

Assistant Manager - Digital Marketing

Zycus

Product Marketing and Strategy 

- Researched market trends and customer requirements to define positioning strategy and differentiation by collaborating with Sales and Product Management teams 
- Developed company brand positioning and identity as a part of the Zynapse Rebranding team by collaborating with external agency and internal marketing team 
- Ensured consistent brand positioning and brand strategy across all channels like website, collateral, sales presentations etc. 
- Helped develop client engagement strategies, promotions and events that deepen engagement with the company brand and drive sales in highly competitive markets  
- Translated product differentiators and feature statements into sales collateral like brochures and content for product pages on the corporate website 
- Helped develop and execute partner communications strategy and content for engaging partners like Accenture, IBM etc. through virtual and ground events 
- Developed and executed go-to-market strategies for new product launches 
- Involved in conceptualizing and developing the new Zynapse website 

Content Marketing

- Created and executed content marketing strategy for Zynapse by creating content calendar  
- Developed content in the form of thought leadership marketing collateral like white papers and articles for lead generation 
- Created customer related assets like case studies, testimonials and press releases that help in increasing Zynapse' credibility within the space 
- Collaborated with cross functional teams to understand market trends that would help in generating content for sales enablement 
- Developed messaging collateral like product vision documents, strategy documents & positioning statements

Associate Marcomm - Zynapse (Now Verdantis)

Standard Chartered Bank

- Implemented a system as part of a team to monitor the investment levels and proximity to the investment limits of Foreign Institutional Investors that the bank serves as a custodian for
- Created a database of all the existing clients, their respective investment levels in different companies and the limit that is to be monitored by the bank in case of multiple custodians
- Defined investment monitoring limits at the levels of Global Custodian, Fund Manager and individual sub-account
- Proposed to integrate this system into the existing custodial services system to provide flexibility

- Prepared expense reports of Securities Services Department for the fiscal years 2009-10 and 2010-11

Summer Intern

A marketing and growth expert with over 12 years experience in growing brands across India, Europe, Middle East, North America and APAC.

I combine my background in technology with hands-on marketing experience, to build solutions for brands focused on improving key business, growth and marketing metrics.

Over 8 years of experience in a growth agency, where I have held several leadership roles across strategy, business development and operations. I worked across diverse verticals like travel, healthcare, banking, fintech, eCommerce, SaaS and education.

Deep expertise in Growth Strategy, Customer Acquisition, Customer Retention (CRM & Lifecycle), Digital Marketing, Analytics and Business Planning.

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