Rola A.Saleh Copy

✔️Build founder-led content systems for KSA, UAE, and GCC markets: positioning, messaging, POV, and weekly content calendar.
✔️Ghostwrite LinkedIn posts, articles, and long-form assets that drive inbound deal-flow and PR visibility.
Write conversion-focused website copy (Home, About, Services, Case Studies) aligned to ICP and funnel stages.
✔️SEO in English and Arabic for category keywords and founder name searches.
✔️Sustainability communications: frameworks, narratives, and stakeholder messaging for climate and green transition.
Results: $10K+ incremental sales; 20% conversion lift; AVON KSA bilingual SEO for 1,000+ products.

Personal Branding Strategist & LinkedIn Ghostwriter 

Rola A. Saleh 

🔷Write conversion-focused marketing funnel and website copy (Home, About, Services, Case Studies) aligned to ICP and funnel stages.
🔷SEO in English and Arabic for category keywords and founder name searches.

Freelance Copywriter

Advisory & Business Company

Copywriter and  Editor

Personal Branding Strategist for MENA Founders | Turn Your Expertise into Revenue, PR & Investor Interest

Are you a MENA founder with market-shaping ideas, but your LinkedIn isn’t winning deals yet?

Here’s the truth: in KSA, UAE, and across the GCC, trust is built before the first meeting. Consistent, strategic founder content turns silent readers into warm intros, investor interest, and pre-sold clients.

I help founders do exactly that.

I’m Rola, Conversion Copywriter, LinkedIn Ghostwriter, and Sustainability Communications Researcher. I craft authority-led content that earns attention and moves business:

LinkedIn ghostwriting that lands inbound opportunities

🔷Founder-led content engines (posts, articles, carousels, newsletters)
🔷Website copy and messaging that increases conversions
🔷Sustainability and climate communications tailored to regional nuances

Selected outcomes:

↳$10,000+ in sales from copy optimization
↳20% higher website conversion for a Lebanese financial advisory
↳AVON KSA: English/Arabic website revamp, 1,000+ SEO product descriptions

Why it works:

• MENA-first strategy: cultural context, sector dynamics, buyer psychology
•POV-driven storytelling: your frameworks, not generic tips
•Conversion thinking: each asset has a job to do—awareness, trust, or action

If you want your profile and content to:

💎Attract investors, enterprise buyers, and tier-1 partners
💎Position you as the go-to voice in your niche
💎Turn insight into a measurable pipeline

Then, let’s map your LinkedIn leverage plan right away .

➡️ Book Your FREE 30-Minute LinkedIn Influence Strategy Call Now:
https://calendly.com/rola-salehcopy/30min?back=1&month=2025-03

Why are some of the Best Employees Quitting to Become Their Own Brand?

Here's a hard truth most founders avoid. 

➡️ You can't stop your best people from building personal brands.
💪 You can only decide whether they build them with you or against you.

Last month, Sarah, a top marketing director with a highly competitive salary, quit to become a freelance consultant. 

Her reason? "I want to build something that's mine."

Sarah didn't just leave for more money. She left because her personal vision and connections had outgrown that of the company and its culture.

Founders, your corporate brand isn't just competing with other companies anymore. It's competing with your own employees' personal brands.

The traditional equation broke: Company reputation + Employee skills = Career success.

The new equation: Personal brand + Network + Expertise = Independence.
Smart corporations are adapting.

This is happening everywhere.

Your knowledge workers are leaving. Not for better jobs. For better brands. 

Their own.

The rules changed.

Before: Corporations owned the networks. Controlled the channels. Decided who got heard.

Now: Your employee has 50,000 LinkedIn followers and 100,000 on TikTok. Speaks at industry conferences. Gets quoted in trade publications.

Question: Who needs who more?

Here's what we learned the hard way:

🤞 Smart founders are not fighting personal brands. They're amplifying them.

Microsoft encourages employee thought leadership. Their engineers blog. Speak publicly. Build followings.

Result? Top talent stays. Recruitment improves. Corporate credibility increases.

HubSpot made their employees' success their marketing strategy. Every team member becomes a brand ambassador.

Result? Organic reach that advertising can't buy.

The networked economy rewards individuals who create value through relationships.

Your choice: Help them build those relationships within your ecosystem, or watch them take those relationships elsewhere.

Three things that work:
1. Encourage expertise sharing. Let your people teach what they know.
2. Support their speaking opportunities. Conference stages build both personal and corporate credibility.
3. Align values publicly. When their personal brand reflects your corporate values, everyone wins.

Your knowledge workers will build personal brands.

The question isn't whether. It's where.
🤔 Make sure it's with you, not without you.

#personalbranding #mena #authoritymarketing #gcc #linkedin

Rola  A.

Personal Branding & LinkedIn Ghostwriter for thought leaders | I Turn Your Expertise into Revenue & Investor Interest through Expert-Led Content | Sustainability Comms Specialist

If your profile isn’t attracting leads, the problem may be your voice— is it MENA-specific?

In MENA business culture, trust, relationships, and authority are built differently. Which  means:

 ➡️Western LinkedIn tactics—cold outreach, hard pitches, and transactional messaging—often miss the mark.

Here’s what MENA-specific research shows:

 ➡️Trust grows through storytelling, not sales pitches.
 (Edelman Trust Barometer)

 ➡️Authority stems from cultural fluency and thought leadership.
 (Deloitte Middle East)

 ➡️Relationships are rooted in shared values and emotional connection.
 (McKinsey & Co.)

For MENA leaders, the right strategy goes beyond generic advice.

It’s about aligning content with cultural nuances: striking a balance between confidence and humility, leading with shared values, and crafting narratives that resonate deeply with regional audiences.

The results speak for themselves:
✔️ 5x more engagement with culturally relevant content (LinkedIn Marketing Solutions).
✔️60% of decision-makers trust leaders who share authentic, value-driven stories (Arab Youth Survey).

LinkedIn isn’t just a platform—it’s your opportunity to position yourself as a trusted voice in your industry.

Ready to turn your LinkedIn into a lead magnet and thought leadership platform?
 
➡️ Let’s talk! Book Your Free Call Now.
#mena #thoughtleadership #authoritymarketing

LinkedIn MENA Thought Leadership

Are you missing the BIG opportunity of B2B Thought Leadership in the MENA region?

100% of Saudi businesses and 96% of UAE businesses utilize B2B influencer marketing;  

That's far above the 75% global average (according to the 2023 Ogilvy study). 

This highlights the region’s leadership in adopting this powerful marketing strategy.
​
It's not about quick wins. 

Thought leadership is a long-term investment in building trust and credibility. 

It’s about educating first, then selling, a mindset echoed in the region’s rising appetite for expert-driven content (Ogilvy, 2023).
​
Thought Leadership B2B influence focuses on:

✔️ Building credibility: Influencers are trusted professionals whose authority stems from proven industry expertise and leadership roles (Ogilvy, 2023).
​
✔️Shaping perceptions: They foster informed understandings of the business environment and correct misconceptions about markets (Ogilvy, 2023).
​
✔️Driving business goals: Their content can spark investor interest, boost market sentiment, and create partnership opportunities (Ogilvy, 2023).
​
In Saudi Arabia, 54% of businesses see B2B influence as a way to build partnerships, while nearly half view it as critical for two-way communication to address stakeholder concerns and deepen relationships (Ogilvy, 2023).
​
Over time, companies that consistently share valuable insights become go-to resources. 

➡️ They attract inbound leads, break into new markets, and retain loyal clients. When big decisions come, clients turn to the experts they trust. 

A sustained thought leadership strategy positions you as that trusted partner, building relationships, generating business, and delivering long-term value amid fierce competition (Ogilvy, 2023).
​
Because at the end of the day, companies with authentic authority are the ones clients rely on to navigate complex markets.

Are you building that authority?

P.S I'm excited to be launching something special in the coming days. Stay Tuned. 

#thoughtleadership #mena #GCC #menafounders

I've been researching lately into "what makes MENA personal branding unique?"

It turns out that the founders who succeed are the ones who embrace the region’s unique dynamics while leveraging global best practices in thought leadership.

Building on recent insights from McKinsey & Company (2024),Harvard Business Review (2024) and LinkedIn's (2025). Global thought leadership trends: Authenticity in personal branding Report.

So, if you’re a founder looking to build authority, don’t settle for cookie-cutter strategies. Find a writer who gets it—who gets you—and start building a personal brand that works as hard as you do." 

Read this article on what makes MENA thought leaders stand out, what additional factors would you add?

#mena #personalbranding #thoughtleadership

I’ve been reflecting on the unique challenges of building authority in the MENA region, particularly for founders aiming to scale their personal brand

Open article: Why Founders in MENA Need Writers Who Truly Understand the Region by Rola A. • 4 min read

Why Founders in MENA Need Writers Who Truly Understand the Region

#LinkedIn changed its algorithm. Expert content now beats volume.

In 2026, Verified experts with domain-specific content receive more engagement than influencers with generic business advice. Says Lara Acosta

Therefore, your challenge as an expert in the MENA is no longer:

How much you post (or how you optimize your profile), but rather the way you display your expert content. 

And by that I mean: your Thought Leadership in an impactful manner that builds trust. 

So, if you're looking to build your 2026 authority in MENA but don't have time to post, make sure you find a strategic writer who:

☑️ Actually understands the nuances of the MENA market and doesn't just apply a generic Western content strategy.

☑️ Acts as a thought partner to help you refine your ideas, not just a transcriber who asks, "So, what do you want to write about?"

☑️ Can capture your unique voice and insights, making you sound like the sharpest version of yourself, not like a generic LinkedIn post.

☑️ Knows the difference between churning out "800 words" and engineering a thought leadership piece that attracts investors, top talent, and high-value clients.

☑️ Guarantees absolute confidentiality, allowing you to share your expertise without reservation.

☑️ Handles the entire process, from ideation to publishing, so you can focus on the one thing that matters: building your company

Here's what actually works:

→ Stories that emphasize collective success over individual wins
 → Content that respects Ramadan cycles and regional business rhythms
 → Insights that bridge global best practices with local wisdom
The difference?
 → Deep cultural intelligence + strategic positioning

I handle everything from ideation to publishing, so founders can focus on what matters: building their companies.

→ MENA founders: what's the biggest misconception about your market that you wish global audiences understood?

…………………………………………………….

Ps. I'm finalizing my ghostwriting schedule for next quarter and still have a few slots open for founders ready to build their authority

What I'm fluent in:

   ✔️ Ghostwriting, thought leadership strategy, personal brand architecture, content execution, and investor messaging.

🤞 Building in MENA is hard enough. Scaling your personal brand shouldn't be. Let's make your expertise work for you.

#MENAStartups #Entrepreneurship #ExecutiveBranding #CEO
#Dubai #Riyadh #Qatar

Have something POWERFUL to share as a founder, but NO ONE listening?

I've been there—as a writer, a copywriter, and even as an introvert, learning and upskilling behind the scenes, with Marketing/Copywriting industry leaders: Alex Cattoni, Stefan Georgi, Susan Reoche, Lara Acosta  

Writing and editing  blogs, articles, landing pages, and sales pages to optimize and connect with my target audience and grab their attention based on value FIRST.

As a MENA founder, your expertise might cover:
1. Life lessons from failures that almost broke you. 
2. Business case studies no MBA covers. 
3. MENA-specific cultural challenges that become opportunities. 
4. Hard-earned success stories. 
5. Expert B2B contracting advice. 
6. Sales tactics that actually work here. 
7. Growth strategies built for our markets.
( &The list goes on and on).

 The Thing IS: You deserve to be heard and SEEN on LinkedIn without sacrificing your time and energy. Without shouting into the void.

You deserve to show up online as powerfully as you do in person at the conference room—feeling energized instead of burnt out.

And what if 'someone else' did the heavy lifting of ghostwriting and thought leadership articles, aimed at building your personal brand?

What if someone captured your voice, your insights, your stories—while you focus on building?

 No more scrambling for a few minutes to write. No more editing the same post 45 times before hitting publish.

Just your authentic voice, consistently heard.

#PersonalBranding #Ghostwriting #MENA #Founders #LinkedInStrategy #ContentMarketing #Copywriting #MENABusiness #ThoughtLeadership

(P.S That's what I do for MENA founders who have too much to say and too little time to say it.)

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