Pazapa

Real estate rent-to-buy solution (3 co-founders). I set-up all operations across Customer Solution, Sales & Lead Processing, Go-To-Market, B2B Partnerships, Website & Brand Identity. Led a cross-functional team of 5 (internal & external). Website: https://www.pazapa.co

• Execution: From zero created & optimized customer solution model; multi-lever customer acquisition strategy across online / offline channels & partnerships; our CRM and end-to-end lead processing methodology across qualification, pitching, KYC, nurturing, closing; led two website and brand identity revamps. Co-created investor relations materials (decks, datapack, events) and pitched at IR meetings. Co-created legal contracts for our customer solution in partnership with top real estate lawyers and notaries.

• Results: Secured 600k€ commit from equity investors / 8m€ in debt for real estate fund. Drove 1k web visits / month generating 600 leads in 12 months. 15+ media publications (articles, videos, podcasts). Incubated at Station F.

Co-Founder & COO

YesWeKen

E-shop combined with sexual wellness media (3 co-founders). I ran website User Experience, Product Curation, Partnerships and Customer Order Logistics. Instagram: https://www.instagram.com/yes.weken/

• Execution: From zero created & optimized website architecture and user pathways; built 50-product portfolio partnering with top industry professionals; developed supplier relationships; built cost-effective packing & logistics process from customer order to home-delivery.

• Results: 22k followers on Instagram, 10% engagement rate. Made 10k€ sales & reduced order processing time by 50% in 3 months.

Google

Program Managing $XXBn business restructure across 6 countries / 3 functions / 350 people. I worked directly with NE exec committee & 6 country managers. Successfully coordinated x-functional, x-country project team of 30 to completion.

• Planning: Hit all major planning milestones by defining governance, timeline and supervising all workstreams (Reorg, SteerCo, HR, Legal, Comms, Admin).
• Landing: Successfully landed reorg, training 50 managers & ensuring all support resources were provided. Streamlined & ran all comms across 6 hierarchy levels, reducing duplication and limiting leaks.

Chief of Staff - Sales Strategy & Operations for Northern Europe

COO to Retail, Travel sectors & Google Shopping management teams across London, Dublin & Hyderabad ($1.8bn combined yearly revenue). Ensured teams on track to meet 2-3 year strategic vision by co-defining & operationalising BPs.

• Strategy: Enabled sales teams’ consistent growth target attainment by running business planning (short / long) & target setting. Created UKI Travel’s 5-year plan.
• Operations: Streamlined BUs by managing end-to-end team reorgs & headcount reallocations. Improved Sales teams’ C-Level customer meeting quality by creating & piloting a digital maturity scorecard.

Sales Strategy & Operations Manager - United Kingdom & Ireland

Business & digital media consultant for top media agencies in FR (25m€ yearly revenue). Responsible for growing key accounts (eg. Eurosport, OVH, Carglass…).

• Sales: Grew 25m€ customer portfolio by +20% YoY by advising and training agencies & customers on multi-channel digital advertising strategies & solutions.
• Operations: Improved revenue target setting accuracy to 90% by creating revenue landing tool. Consistently overachieved revenue targets every quarter.

Senior Agency Account Manager - Google Customer Solutions, France

L'Oréal

Working for the world leader in the cosmetics industry. Received offer for a Graduate Program full time position at the end of my internship.

• Data Analysis: ​Produced and analysed weekly brand performance packs to support senior management.
• Market Insights: ​Reviewed the skincare competitor landscape and developed key insights to help new product development.
• Project Management: ​Assisted with artwork development for new products, liaising with legal and scientific teams.
• Brand Identity: ​Created visuals for internal and external use to support key product launches (for ex. ​Miracle Skin Cream​).

Garnier Skincare Marketing Associate

GroupExpression

A French Public and Press Relations company specialized in Tourism and Air Travel.

• Market Insights: ​Conducted a market study for Madagascar’s Tourism Office, gaining insights into travellers’ perceptions and assisting the development of a PR campaign accordingly.
• Field Experience: ​Participated in the PR launch of a Corsican cosmetics brand.

Public Relations Associate

Jess Ideas Pvt. Ltd. - India

The first and only intern in this leader in venue construction for top cultural events in Mumbai (exhibitions, fashion shows, religious events). Received offer for a full time position at the end of my internship.

• Branding: Created & led a marketing video project to help the company build brand awareness, directly managing a full-time creative.
• Sales / Negotiation: Travelled to China with founder to negotiate and purchase equipment from suppliers.
• Field Experience: Observed the construction of several events, including a concert by Guns & Roses.
• Partnerships: Created & developed a placement partnership between the firm and a University in Mumbai, directly managing 2 interns for two months.
• Human Resources: Conducted internal assessment of employee happiness at work, and presented back to founders.

Marketing & Human Resources Associate

8+ years driving results in dynamic multicultural environments within big tech & startups across multiple industries.

• Multi-skilled profile: Founder, Builder, Operator across industries.
• 13 years international experience. Fluent English & French, excellent Spanish.
• Management of multicultural, cross-functional teams up to 5 directly / 30 indirectly.

Key skills:
- Corporate & Go-to-Market (GTM) Strategy
- B2B Partnerships & Sales Excellence
- Program Management & Team Restructures
- Customer Experience & Digital Marketing Strategy
- Product Discovery / Market-fit Strategy
- Internal & External Communications

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