lemlist

Marketing Lead - Taplio

Social Media Sisterhood

The Social Media Sisterhood is a Slack and IRL community where women discuss social media strategy in a spirit of sisterhood.

Member

Les Meufs du Growth

Content Club

Welcome to the Content Club: the Slack that brings together a bunch of exciting discussions about content.

AgoraPulse

🤓 Content Strategy:
Creation and deployment of our content marketing strategy through relevant contents (SEO-rich blogposts, details and well-researched articles, competitor pieces, ebooks, nurture email campaigns, Web pages…) according to our ICPs and our tone of voice.

🤝 Collaboration: 
Collaborate with other teams (Social Media, Sales, Demand Generation, Data, Product Marketing...) and other markets (EN & DACH) to increase our traffic and generate more leads.

✍️ Content production:
Produce summaries of livestreams and podcasts for publication on our blog and social media channels.

📊 Reporting & analysis:
Continuously analyze content performance through dashboards and SEMrush research and adjust accordingly to increase success metrics.

📈 Optimization:
Strengthen existing articles for SEO through SEMrush research, updates, etc.

🧠 Brainstorm content marketing ideas such as infographics and ebooks.

🚀 Stay current with all the news, features, etc of the Agorapulse product and also the going-ons in our SaaS space.

💰 2024: +20M ARR

Senior Content Marketing Manager

Quable

🤓 Content strategy: 
- Responsibility for Quable's brand presence on social networks, blog and website,
- Develop marketing campaigns by implementing content strategies tailored to our personas and across all phases of their buying journey to boost our acquisition, conversion as well as retention.

📱Community Management:
- Define and manage the editorial calendar and content production,
- Interact with our audience: manage public and private messages on social networks,
- Build and animate our community of customers, partners, influencers and ambassadors,
- Manage key communication campaigns via social networks.

✍️ Content creation and management:
- Create and regularly update content for Quable's social networks, website and blog 
blog (customer success stories, video testimonials, ebooks, white papers, articles),
- Coordinate content translation,
- Organization of events: webinars, private lunches, etc. with our customers, partners and prospects,
- Optimizing our website, developing our SEO strategy with quality content and netlinking campaigns to increase our traffic and improve our conversion.

💰 Business:
- Manage lead generation initiatives, capture prospects' attention, demonstrate our expertise and ensure that each of our audiences easily understands our value proposition,
- Collaborate with marketing, partnerships and sales teams to develop high-impact lead generation plans and help identify the most relevant channels.

📊 Reporting and performance analysis:
- Activity monitoring (traffic analysis, KPI tracking...) and recommendations,
- Competitor monitoring and analysis.

🤝 Management:
- Close collaboration with all our service providers (content agency, SEO consultant, Webflow webmaster, translator, freelancer...).

2024: +13 new partners, +25% of growth, +50 new brands, + 100 reviews on G2 with an average rating of 4.6.
2023: +70 new brands, +18 events organized.

Content Marketing Manager

FileVert

- Creation of content for social networks about digital responsibility, digital pollution, the use of electronic products, GAFAM and cybersecurity to raise awareness of our digital impact.

- Interviews with partners who use the FileVert solution or are involved in digital responsibility.

Content Creator

moregreen

100% digital and ecological media 

- Management of the Content department.
- Create and publish content on networks (Facebook, LinkedIn, Instagram, X/Twitter and Tiktok).
- Write articles for the blog.
- Animate communities on each channel.
- Create competitions with committed and innovative companies.

Community Management & Blog Manager

Axokit

- Creation of landing pages.
- Creation and launch of direct mail campaigns.
- Creation and distribution of Facebook Ads advertising campaigns.
- Management and animation of social networks (Instagram, Facebook, LinkedIn, TikTok).
- Writing blog articles related to our field of expertise (EdTech).
- Production and distribution of various written, visual and audio-visual content (presentation videos, how-to videos, website pages...etc).
- Active monitoring of trends in our sector and the competition.

Head of Marketing

SEPHORA

Within the Retail department of the France subsidiary: 

- Implement and ensure the operational follow-up of commercial and trade/retail animations linked to commercial highlights (Black Friday, Christmas, Sales, Valentine's Day...).
- Participate in the creation of the animation book for the entire France network and the Champs Elysées animation book.
- Develop signage related to events: brief external service providers, coordinate with category managers... and recommend locations for stores.
- Organization of events related to animations: conventions, presentations and seminars for area, regional and store managers.
- Transverse link between the French store network and the Retail Marketing department: responses to store requests, field trips, store visits, competitive intelligence.

Marketing Manager Assistant

Marketing Lead - Taplio and Fan(atic) of Remote Work | Get Leads, Not Likes

+7 years' experience in marketing, customer advocacy, influence, partnerships, content strategy, management, creation, edition and distribution in the B2B SaaS world (EdTech, PIM/data & MarTech) and retail.

My main skills? 

👩‍💻 Marketing and content project management
📃 Content management, creation and strategy 
👫 Community management & social media management
✍️ Copywriting (customer success stories, articles, newsletters, video testimonials, website product pages, landing pages, white papers, e-books, guides...)
🤝 Operational marketing / Trade marketing / Events (webinars, roundtables, private events...)

If you're curious, please take a look at my portfolio and contact me: romane.bechet2@gmail.com 👋

We spend one year of our lives commuting to the office.

The average professional spends 54 minutes commuting each day. Over a 40-year career, that's roughly 408 full days stuck in traffic, crowded trains, or packed buses.

One entire year of your life. Gone.

Remote work gives us that time back. 
And here's what we're doing with it:

🥰 More time with family. Morning breakfasts instead of rushed goodbyes. 

❤️ Better health. That reclaimed hour becomes a morning workout or simply mental space to breathe.

👌 Increased productivity. Remote workers are 13% more productive—working during peak hours, not wasting energy in transit.

🤗 Real balance. Time for hobbies, learning, or just being present in your own life.

The conversation shouldn't be about "returning to normal." It should be about never going back to wasting irreplaceable time.

Romane Béchet 

Marketing Lead - and Fan(atic) of Remote Work | Content Strategist | Ex-Agorapulse | B2B - SaaS 💜

You can have the best product in the world, but it will be unsellable without good marketing and compelling content.

Here's why marketing and content aren't just "nice to have" – they're absolutely critical:

🎯 Marketing creates awareness. Even revolutionary products die in silence. Your audience can't buy what they don't know exists.

🧠 Marketing builds understanding. Features don't sell – benefits do. Marketing translates your product's value into language your customers actually care about.

💝 Marketing & content create emotional connection. People buy from brands they trust and relate to. Great content tells your story and builds that bridge between your product and your customer's heart.

📚 Content educates and builds authority. Quality content positions you as a thought leader, educates your audience, and builds trust long before they're ready to buy.

⚡ Marketing drives action. A great product sitting on a shelf helps no one. Marketing creates the urgency and desire that turns browsers into buyers.

The best product without marketing and content is like a masterpiece hidden in a basement – brilliant, but invisible to the world.

Brands have abandoned brand equity. Here's why that's a massive mistake.

In boardrooms across France, brand equity has become the forgotten metric. Why? Because it doesn't show up on next quarter's revenue report.

The result? Outside of luxury, France has few "love brands" that people genuinely desire and advocate for.

Meanwhile, look at the US: Apple, Nike, Red Bull, Patagonia. These aren't just companies—they're movements. People camp outside stores 🤯 and defend them online.

The difference? They invested in brand equity when everyone else was chasing quick conversions.

Here's the paradox: brands that ignore brand equity for short-term gains end up spending MORE on acquisition. Without emotional connection, you're stuck in a perpetual performance marketing cycle, paying for every single customer.

Strong brand equity = pricing power, customer loyalty, and lower acquisition costs. It's not the enemy of business growth—it's the foundation of it 💕

Taplio

Romane Béchet 's Linkedin Analytics

's Best Posts (last 30 days)

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Taplio

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's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Romane Béchet 's Linkedin Analytics

's Best Posts (last 30 days)