None

Retired

Citrix

Senior Channel Strategist

Citrix Systems

- Guided functional organizations (Product Groups, Sales, Legal, Marketing, Services…) about Route to Market, go-to-market requirements and pricing.
- Drove multi-year, multi-million projects to develop and introduce Opportunity Registration incentive program for cloud networking products resulting in a 7 month return on investment and 40% increase in sales through the channel.
- Developed and maintained worldwide partner incentive and volume licensing programs for virtualization, mobility management, and networking hardware and software solutions.
- Represented the worldwide channel organization to ensure partner requirements were addressed and maintained during 2 global acquisitions.

Senior Manager, WW Channel Programs & Strategy

- Performed competitive channel program analysis and developed internal presentations for field personnel responsible for recruiting new partners.
- Responsible for integrating channel partners of purchased organizations (e.g., Aurema and Ardence) into the corporate partner programs.
- Designed programmatic improvements in channel programs (e.g., Citrix Advisor Rewards, Evaluation and Not For Resale Appliance Program) to better support corporate goals.
- Designed and implemented promotional programs (e.g., SPAN, JUMP, Lead with Platinum, 5-for-5) to support targeted sales motions.

Lead WW Channel Programs Analyst

WebRecruiter LLC

Developed and executed company marketing plan to create visibility and generate demand for hosted HR application software for medium to large enterprises.  Responsibilities included definition, project management, development, and execution for various marketing projects including: sales support, Internet and e-mail marketing, events, partner and channel marketing, public relations, advertising, and market and competitive research.
- Wrote new collateral material including company flier, product fliers, case studies, FAQ’s, best practices self-assessment and white paper.
- Designed and wrote copy and rough layout for new corporate website.
- Developed Channel Partner Marketing Program and Incentive Program.

Marketing Manager

Proginet

Started a department to create a new business channel for security software; developed offerings to and benefits for prospective partners; created, documented, and implemented the partner recruitment and engagement process.
- Negotiated and closed Agreements with IBM and Microsoft.
- Invited to be a charter member of IBM’s Integrated Runtime Advisory Council.
- Led cross-functional team as Program Manager for new software resulting in on-time delivery of both BETA and GA software.

Director of Alliances

Minolta

Sold and managed sales of IT Network Consulting and Products in the Northeast Region; managed projects through implementation and completion. Technology partners included IBM, Microsoft, Cisco, Checkpoint, SonicWall, Dell and Compaq.
- Increased sales to major clients while signing new accounts.
- Established strategic and tactical plans to define target customers, types of IT projects to sell, strategic vendors and operational procedures.
- Developed sales and marketing material including fliers, letters, newsletters, PowerPoint presentations and Word and Excel templates for quotations and proposals.

Regional Manager, Network Solutions

Managed sales and marketing of IT products and services focusing on secure, remote access using product from vendors such as Citrix, Checkpoint, SonicWall, Dell, Compaq, and Cisco.
- Modified compensation plan to focus on highly profitable services and restore company to profitibility.
- Served as billable Project Manager for company's largest customer while managing the account and increasing and expanding revenues.

Vice President of Sales and Marketing

Digital Equipment Corporation

- Managed channel sales for IT products and services across multiple offices to OEMs, VARs, ISVs and Distributors.  Exceeded quota every year in line and staff Sales Management and won 4 President's Clubs and 7 100% Clubs.
- Marketing manager responsible for 51% of worldwide Health Care Industry revenues.  Provided business direction, sales support and started technical support group.
- Managed development of hardware training for new products in development; served as Worldwide VAX Hardware Training Manager and Operations Manager for WW Hardware Course Development Group.

Sales, Marketing and Educational Services

Sales and Marketing Professional with proven success selling and marketing products and services via direct and indirect channels seeking new position. Results oriented; recognized for organizational ability, attention to detail and providing exceptional customer service leading to long-term business relationships.

Specialties: Technology Channel Sales, Marketing and Program Management
CCSP - 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014

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