Sales is one of the most important life skills — and one of the least taught.

Whether you’re a founder, a seller, or a student preparing for the workforce, the ability to communicate value, ask better questions, and build trust determines outcomes.

I help organizations and educators teach modern, relationship-centric selling — without scripts, pressure, or manipulation.

What I focus on:

Licensing sales curriculum to high schools, trade schools, colleges, and workforce programs

Helping founders and operators build simple, human sales systems

Teaching sellers how to win by listening, not pitching

What makes my work different:

Built from real-world experience, not theory

Designed for today’s buyers (shorter attention, higher skepticism)

Focused on clarity, discovery, and long-term relationships

I’m the founder of SayLess Academy, creator of the Relationship-Centric™ Sales framework, and a long-time sales leader in the technology and B2B space.

Bold doesn’t mean loud.
Bold means deciding — and executing calmly.

📩 If you run a career program, lead a sales team, or build a business and want sales training that actually sticks, reach out.

I Quit! 
I quit but I’m not a quitter. Maybe it’s time for you too quit too. 

The #NewYear is a great time to evaluate and leave some things behind. 

Some of the biggest breakthroughs in my life didn’t come from “pushing through.”

They came after I quit. 

In 2017 I made a decision to quit. 

And that decision wrecked me for a season…
but it also made room for everything I’m building now.

Here’s the reframe:

✅ Never quit your pursuit of success.
✅ Never quit becoming a better version of yourself.
❌ But the vehicle? Sometimes it’s costing you more than it’s giving you.

I wrote a Substack post telling the full story — and I included 5 steps to evaluate when it’s time to quit (without quitting on yourself). https://lnkd.in/e7mkHUwW

If you’re in a season where you’re forcing something that used to “fit”…
or you’re loyal to a version of your life that’s already expired…

Go read it.

Then tell me in the comments: What “vehicle” have you outgrown… but haven’t admitted it yet?

👉 Subscribe + read on Substack for the full story + the 5-step evaluation.
And if this hits home, share it with someone who’s been carrying a weight it’s time to drop.

#ronnellrichards

Ronnell Richards

Helping founders, sellers & career programs teach modern sales skills | Relationship-Centric Selling | Author of Shut The Hell Up And Sell | LinkedIn Learning Instructor | Tech Channel Top Influencer

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