Edita Oppiminen

Content Specialist

Varpu Atelier

Varpu Atelier is a small creative studio, that develops value-based and authentic brand strategies & identities, engaging communication plans and magnetic storytelling, both in pictures and words. 

I help developing inspiring and meaningful brands at strategic, operational, and creative levels – ones that resonate and drive the desired audience to choose you over others.

I focus on: 

• Brand strategies
• Concepts
• Communication plans
• Brand stories
• Photography
• Copywriting
• Design and styling
• Creative consultancy

Brand Strategist & Creative 

Kirkkopuiston Terassi

I was responsible for the development of the Kirkkopuiston Terassi brand – a large summer terrace in the heart of the city – which has now grown into a significant part of the Turku summer scene.

As the Brand Lead, my role involved bringing the brand's story to life. This encompassed crafting a brand strategy and a comprehensive communication plan, as well as planning marketing communication activities. I guided the alignment of marketing efforts to ensure a consistent presence and visibility for the brand across all media channels. I was in charge of executing effective marketing and communication tasks, including copywriting, managing media relations, content planning, newsletters, graphic design, and paid marketing.

I collaborated closely with various stakeholders, and it was my responsibility to ensure that the brand strategy remained aligned.

Brand Lead

Magee

Magee is a brand marketing agency that stands for clear strategies and impactful marketing. My role as a brand strategist & copywriter combined a wide range of tasks from developing brand strategies to creating inspiring communication strategies and brand experiences. 

I facilitated brand workshops, crystallised core messages, created brand books and developed marketing concepts.  I engaged in extensive commercial copywriting across various channels, from advertisements to website copywriting and digital platforms. 

My responsibilities included: 

• Brand strategies
• Brand identities
• Brand books and brand workshops 
• Marketing concepts
• Copywriting
• Visual design: photography & styling
• Marketing activities

Brand Strategist & Copywriter

Finarte

Finarte is lifestyle brand that stands for joyful living and self-expression – a leading design house for Finnish rugs. 

I was responsible for content planning and development of digital marketing for the brand, including editorial calendar, social media posts, press releases, newsletters, and website content. During 2017, we aligned the brand's entire marketing communication with the new brand strategy, and I also actively participated in visual tasks such as layout design, image production, and trade show visibility.

My tasks:
• editorial calendar for marketing
• social media content creation
• copywriting
• newsletters
• press releases
• blog posts
• photography
• graphic design
• sales
• styling
• exhibiting at fairs

Content Creator

Sugar Helsinki Oy

Sugar Helsinki is a PR agency with a strong focus on sustainable and ecological values. My internship at Sugar Helsinki gave me valuable insight into influencer marketing, communications and PR.

My tasks
•media monitoring and reporting to clients
•social media contents
•newsletters
•press releases
•blog posts
•assisting showroom tasks

PR Communication Intern

Televisio Lifestyle Store

Televisio Lifestyle Store is a design boutique with emphasis on Finnish brands. During summer 2016 I worked as the store manager of Televisio Summer Store. 

My tasks:
• sales
• marketing
• social media contents
• contributing to orders
• photography
• press releases

Design Sales Advisor

Experienced brand marketer and creative communications professional working in the lifestyle industry. Skilled in brand development, communication planning, creative storytelling, digital contents and brand marketing activities.

To me, marketing’s about making your brand meaningful and translating the key values into resonating messaging to the right person. What sets me apart is my holistic 360° mindset to building brand experiences and versatile background in brand communication. 
I’m interested in purpose-driven brands and people. To see the good grow.

Keywords of my expertise: Brand development, brand strategy, brand concepts, brand management, communication planning, marketing, copywriting, storytelling, digital platforms, content creation, portrait photography.

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