Scope3

Scope3's mission is to decarbonize advertising across media and AI. Scope3 makes it easy for everyone in the advertising ecosystem to visualize, measure, and reduce their carbon emissions. I lead the business in Central Europe.

Head of Central Europe

As a pioneer in the digital technology industry and passionate trainer (certified by the German Chamber of Commerce) I offer education and consulting services: 
- Training on digital marketing, ad tech sales, intercultural management and career development (e.g. lecturer at Steinbeis University Berlin, mentor at teech)
- Event Management, speaking, hosting at digital business conferences (clients include dmexco; Darwin's Circle, Austria; Adzine magazine, Germany)
I have built this experience by working in leadership positions including the creation of successful training programs online and in person from traditional family-owned businesses to leading tech companies and universities. Examples: ad tech sales training program online for Amazon (rated 4,8 out of 5), hybrid training program on data driven advertising for employees and clients of GroupM, world’s biggest media agency group (3500+ participants, rated 4,7 out of 5).

Independent Consultant, Trainer, Conference Host / Moderator

Visoon Video Impact GmbH & Co. KG

At Visoon, the TV- and video publisher of Axel Springer and Paramount, I paved the way to drive sales, sales operations and marketing towards the digitalization of the company in this interim position through a change management project.

Chief Commercial Officer (CCO) / COO

Amazon

I ran Sales Enablement for the new Ad Tech Sales unit (200+ employees) of Amazon. This included a variety of business operations projects, like introduction of new processes and tools, e.g. a CRM system and a proposal management tool, sales strategy and training. The proposal management (RFP) tool was so successful, that it was introduced in partner units resulting in a reduction of time spent on proposals by 50%. The sales training program achieved a score of 4.8 out 5 by the 2000+ participants.

Head of Global Business Operations / Sales Enablement & Training  Ad Tech Sales

I joined Amazon through the acquisition of the ad tech company Sizmek. I ran the change management program of the post-merger integration of both sales teams including the introduction of new processes, tools and trainings. Team satisfaction increased by 42% in 6 months.

Head of Global Sales Enablement & Training, Sizmek by Amazon

MaskRadar

I built up a team of 40+ volunteers to create and manage www.MaskRadar.de, a non-profit digital marketplace for re-usable face masks to help with the scarcity of face masks at the beginning of the covid 19 pandemic. I established partnerships with 100+ shops and media partners which resulted in bringing face masks to tens of thousands of people in need.

Co-Founder (honorary)

Schwabe Pharma

I built up the global digital marketing strategy across marketing, digital products and e-commerce for Schwabe, a B2C and B2B pharmaceutical manufacturer with subsidiaries in 18 countries.

Head of Global Digital Marketing

GroupM

Xaxis is the digital advertising technology company of GroupM, the world’s biggest media agency group. I have worked on scaling Xaxis from a start-up to being the most profitable GroupM company. I started in Product management for Germany and ultimately ran Business Operations globally, which included launching Xaxis as well as products in new markets, integrating acquired companies, introducing new processes and tools like Salesforce and running internal as well as external training programs.

Vice President, Business Operations and Product Enablement, Xaxis Global

Director, Product & Training, Xaxis EMEA

Head of Product Management,  Xaxis Germany

Senior Product Manager Video Advertising & Targeting Solutions

Heinrich Heine GmbH

Heine is a German mulit-channel fashion and living retailer that is part of the Otto group. I ran various marketing projects like optimization of the online shop, brand strategy of private labels and lead of all market research projects.

Project Lead, Corporate Strategy

United Internet Media GmbH

United Internet Media was the largest online publisher in Germany. I ran product marketing for the first targeting technology on the market resulting in targeting being booked on 80% of all campaigns.

Productmanager Targeting

Digital Technology Business Leader / Business Operations and Change Management Expert / Trainer / Ex-Amazonian

I’m an international digital technology business leader with 15+ years experience of scaling businesses by orchestrating sales, marketing and operations. My success levers are team involvement, continuous optimization and effective learning /training to achieve sustainable change management and growth. I have successfully implemented this approach in different industries: start-ups, marketing and ad technology SaaS businesses at Amazon and GroupM, digital health industry.
As a manager I have built up and successfully led local, global and remote teams through an empathetic and collaborative management style. 
I was one of the top 3 nominees of the Digital Female Leader awards 2017 and have built up several DEI initiatives. 
As a leading expert, I am a regular speaker at industry events and a published author.


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