MOCA Interactive Srl

I lead the CRO unit of MOCA Interactive.

I also follow conversion optimization program for e-commerce, lead generation websites and landing pages (using Unbounce).

The CRO unit is involved also on the Digital Advertising and SEO units, in order to increase the performance of organic and paid traffic acquisition.

Head of CRO

Mentine

Organization and management of the project team - internal and external resources: design, development and web marketing.

Operating activities (search marketing, email marketing, web analytics, social media marketing), interface to the Customer (brief, planning, consulting) and management of relationships with external stakeholders.

Support and training on web analytics, email marketing, search marketing, social media.

Web Project Manager

Managing customer relationships: redesign website, search marketing and social media promotion.

Account executive

SitoVivo Srl

Managing the relationships with the clients and collaboration with the marketing manager about analytics and marketing aspects of the software.

Account Executive

Ecooo - marketing & web

I interpreted the needs of the customer with the responsibility for achieving the goals of communication. In charge of team composed of different specialists: graphic designers, programmers and seo agency.

Navitas Business Consulting Services 	- Hong Kong

Responsible for the presence of Navitas in the italian market, through research of potential clients and partners with whom to establish an outsourcing relationship

Marketing assistant

Continental - Timisoara

I was team leader of a Romanian group, which was involved in the planning and preparation for the launch on the Romanian market of Continental winter tires. Specifically, I was in charge of brand communication, on-line and off-line, and coordinated the group for the realization of the final presentation.

Head of CRO @ MOCA: aiutiamo le aziende a cogliere le opportunità offerte da internet

I lead the CRO unit of MOCA Interactive: a fresh digital marketing agency.

I manage the client relationship, the value and the experience of optimization program that we offer, taking care of selling & pitching. I follow conversion optimization projects for e-commerce, lead generation websites and landing pages.

I work to grow the business of our clients, focusing on different key metrics to increase them profits; any hypothesis I share is based on quantitative and qualitative data (web analytics, recording video, funnel analysis, form analytics, poll, surveys, usability tests, click maps, interviews).

I have had the pleasure to be a keynote speaker at some digital marketing conferences (Digital Strategies Forum, eMetrics, BTO, SMXL Milan, WMExpo, MARKETERs Festival, Adworld Experience, MeetMagento Italy, Ecommerce hub). 

I am ConversionXL Certified Optimizer.

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