Goodwill Southern California

Senior Manager, Stewardship & Outreach

Hines

•Developed Marketing goals, strategies, events and budget for the West Edge Hines (new mixed-use development) property for Residential, Office, Retail and Community pillars
•Planned, implemented and executed the first campus event: included developing promotional assets (digital and print), securing a non-profit art partner and event vendors, generated positive local media coverage bringing 200 guests onsite. 
•Enhanced first Residential move-in experience by developing signage, ideal path of travel, training staff and securing a partnership for welcome kits with Gelson's
•Led, managed and collaborated with public relations, social media, website and app consultants to streamline messaging and execute the marketing vision across all channels
•Developed and fostered relationships with Residential management team, tenants and 3rd party vendors

Marketing and Experience Manager

Villatoro Marketing Strategies

Clients: CBRE and Tooley Asset Services Co. 
CBRE Properties: The Paseo and Chino Spectrum Town Center          
•	Plan, manage and execute events including securing local partnership with schools and businesses to integrate community engagement leading to increasing sales and traffic on the day of
•	Develop content for website based on seasonal happenings while working with the client and creative team 
•	Develop and modify strategic Social Media campaign for each event with proper reporting and documenting 

Client: CBRE Group					 
•Developed tourism program for three CBRE properties (The Bloc, DOCO Sacramento and Legacy West) including website content, travel perks program, monthly mailers and collateral
•Managed all aspects of the LA Fashion and Beauty event at The Bloc including securing sponsorships and activations, budget management, event layout and logistics for vendors

Client: Tooley Asset Services Co. 
• Analyze engagement data and provide strategy recommendations, identify trends in customer interactions and plan digital campaigns to build community online for two Residential/Retail properties
• Manage two Residential/Retail website audits ensuring strategic alignment and content accuracy  
• Review and maintain photo library to relevant monthly use in Social Media campaigns

Marketing and Project Manager 

The Gray Academy

•	Raised $400,000+ enabling the opening of the second school for children with neurological needs 
•	Planned and executed fundraiser event including on-site operations, supervising volunteers, managing registration database, worked closely with vendors to create sponsor signage and post-event follow-up

Event Manager Consultant

Paramount

•	Top Gun: Maverick and annual LA Screening Global event: Developed and executed corporate screening attended by 1,000 domestic and international VIP guests. Oversaw all attendee (registration, check-in, etc.) and vendor logistics to create a modern and sophisticated ambience using a mix of catering, music, furniture, lighting, and florals while adhering to a budget and timeline.   
•	Promax (CBS’ Affiliate Sales and Marketing Group): Managed the program for the Promax conference in Las Vegas where 300+ executives from across North America came together to align on sales and programming objectives for CBS affiliate programming such as The Rachel Ray Show, Dr. Phil, etc.

Event Marketing Manager

Super League Gaming

Manage 5,000+ video content database while delivering top influencer clips to Cox Media client weekly

Marketing Project Manager

GroundSwell Group, LLC

Non-profit Clients: American Brain Tumor Association and Freshworks Inc. 	
•Lead funding outreach for American Brain Tumor Association which included grant writing and strategizing with corporate clients on achieving yearly goals 
•Secured, researched and negotiated international event space for Freshworks’ Technology Summit Fall Roadshow in London, Madrid, Helsinki and Paris.

Marketing Communications Manager

CBS Television Distribution

• Work in the Affiliate Relations/Marketing department for CBS Syndicated Television
• Provide cross departmental support for all shows (Wheel of Fortune, Jeopardy, Dr. Phil, Judge Judy, Hot Bench, Rachael Ray, Inside Edition) with the Marketing, Sales and Production teams
• Strategize logistics for JEOPARDY! All-Star event by managing VIPs travel, itineraries and day-of
events at the Sony Lot 
• Manage all planning, communication and execution for Marketing and Sales events which include
NATPE and VIP executive meetings
• Maintain the weekly digital content for Judge Judy and Hot Bench to ensure accuracy• Managed the acquisition of promotional products by collaborating with vendors and creating
cost/budget analysis for JEOPARDY! and Wheel of Fortune
• Support Marketing & Affiliate Relations team with promotional and post-production needs for Dr. Phil
and Entertainment Tonight while managing station lists
• Assist in the day-to-day management of PromoPassport.com, the B2B portal which supports sales

Marketing & Affiliate Relations - Returnship Pilot Program

Westfield

-Executed yearly marketing plan for Westfield Century City (Flagship property) while adhering to property and portfolio standards 
-Worked closely with internal studio to develop strategic marketing collateral for in-center signage, events, store openings and advertising campaigns
-Managed social media business by developing content calendars, maintaining photo library and tracking engagement 
-Maintained property website by conducting weekly audits to ensure accuracy 
-Worked closely with Marketing Director on Tourism platform - attended and represented Westfield Corporate at annual conference 
-Developed and maintained strong relationships with 100+ tenants, including two anchor stores,
 by hosting quarterly goal-oriented meetings  
-Supported and advised tenants on strategic marketing solutions leading to increased sales and traffic 
-Executed, coordinated and oversaw all in-center events - including set up, day-of and post reporting for Holiday, Fashion Night Out, Family Fun Day, Dog-friendly events, Shop 'til You Drop, etc  
-Trained and managed Customer Service Concierge staff members to ensure Flagship five-star service  
-Led American Express Gift Card program including reporting daily sales, managing cash transactions and inventory.

Marketing Manager

•Managed development of marketing initiatives for 55 shopping centers throughout the U.S. 
•Provided strategic solutions to Marketing Directors for custom digital, event, collateral, print and in-center campaigns 
•Successfully executed key project requests with a team of 10 while operating within budgetary and timeline parameters

Marketing Project Manager (Freelance)

The Gragnani Group

•Managed online initiatives for Real Estate Broker to increase awareness in Southern California  
•Leveraged marketing efforts by planning and executing 2 golf tournaments which generated 50% participation 
•Negotiated golf course rates, developed and created marketing materials and secured charity organization: Operation Smile

Marketing Consultant

Experienced Marketing professional with 15+ years of developing and executing corporate and non-profit strategies encompassing brand definition, fundraising engagement outreach, event planning, social media optimization, media planning, digital and traditional placements, customer experience and partnership development.

Demonstrable history of crafting, overseeing, coordinating and executing award winning, high-performing integrated marketing campaigns and events that result in increased brand awareness, increased revenue and consumer trust for notable multi-million dollar national and global consumer and B2B brands including Hines, Westfield, CBRE, CBS Paramount, Lexus, Toyota NASCAR, SoCal Edison and Susan G. Komen For The Cure.

Areas of Expertise:
+Marketing Strategy +Project Management +Social Media Planning +Event Management and Execution +Fundraising +Non Profit +Donor Relations +Securing Partnerships +Relationship Building +Brand Development +Digital Marketing +Commercial and Residential Real Estate +Entertainment Industry +Property Management +Customer Experience +Customer Service +Advertising Agencies 

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