LearnWorlds

Content Marketing Manager

AMD Telecom S.A.

- Coordination of the copywriting team
- Editorial calendar management
- Producing persuasive content used in various digital and broadcast communication channels (websites, landing pages, social media, ads, presentations) about the company's diverse business units, products, and services
- Writing engaging and informative articles for the business units' blogs 
- Composing educational content for the training and induction of the company's new employees

Senior Marketing Copywriter - Team Leader

Freelancer

- Branding for B2B and B2C companies
- Planning and implementation of marketing and digital marketing campaigns
- Onsite & Offsite SEO, Google Ads, Social Media Marketing, Email Marketing,
- Google Analytics, digital marketing SWOT analysis
- Content writing
- Website authoring and coaching
- Working cross-functionally with third party partners to align digital campaigns with marketing objectives
- Social Media Training & Consulting

Marketing Consultant

BYDO Buy Your Discount Online

- Collaborated with the software development, web design, sales, and advertising teams to optimize and align the software’s development based on market data and the company's marketing plan
- Analyzed and monitored market trends per country where the online platform would be introduced to
- Created high-quality marketing strategy documentation, including product marketing briefs, sales tools, FAQs and objection handling documents (user's manual, functional specs, help libraries, etc.)
- Developed campaigns for email, online advertising, search engines and direct mail in collaboration with an advertising agency
- Wrote content to enhance effectiveness and boost SEO of the brand's website, platform, apps, and social media presence

Marketing Manager

Generation Y - International e-Business Hub

Defined marketing strategies for an extensive customer portfolio in Greece and abroad, and managed the in-house teams assigned for each customer (copywriters, social media management, performance, and marketing assistants) to ensure the successful implementation of each customer's marketing strategy:
- Monitored outcomes, identified new markets, and positioned services and products.
- Lead strategic planning, managed tactical execution and optimization of marketing campaigns, developed and communicated performance reports.
- Worked cross-functionally with in-house and outsourcing partners to align digital campaigns to marketing objectives.
- Provided strategic insight to develop seasonal, regional, and national advertising campaigns.
- Managed tracking, reporting, and analysis of marketing campaigns to generate periodical management reports.

NATURAL DOCTOR NUTRITIONAL SUPPLEMENTS

- Administered digital advertising plans and contracts with digital media to enter niche markets (runners, athletes, health-oriented people)
- Increased brand awareness through creation and management of social media channels, boosting social media engagement
- Implemented weekly promotional and editorial strategies to improve customer loyalty and engagement across all channels
- Developed and executed multiple print and digital marketing material to enhance brand visibility, utilizing desktop and cloud-based design software
- Produced and submitted weekly reports outlining progress against KPI objectives to maximize strategic approaches, monitor performance and make appropriate adjustments
- Collaborated with outsourcing advertising agencies to build, implement and update effective SEO and digital marketing strategies

Digital Marketing Manager

Nubis sa

- Social media and performance marketing
- Diversified and enhanced the brand's website pages and social media platforms to boost reach
- Used desktop and cloud-based design software to create printed and digital marketing documentation, including product marketing briefs, FAQs, functional specs, case studies, user's manual, press releases, ads
- Produced and submitted weekly reports outlining progress against KPI objectives
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages

Senior Marketing Executive

Apex IT Solutions Greece

- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Planned and executed events and marketing programs (email marketing) to produce qualified leads
- Wrote marketing strategy documentation, including product marketing briefs, sales tools, objection handling documents (user's manual, functional specs, help libraries, etc.), articles and newsletters
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion

Entersoft SA

- Produced original content for the company's website, promotional advertisements and marketing materials
- Managed and implemented cold calling and email marketing strategies to reach out to businesses needing new software products and services and to upsell software products and services to existing clients
- Ensured smooth execution of marketing and training events by coordinating marketing and seminar functions, including site selection, scheduling, reservations, materials and event management

Sales and Marketing Executive

As the Content Marketing Manager of LearnWorlds -the leading platform for creating and selling online courses- and with over 24 years of professional experience in diverse IT and SaaS companies, I have developed a knack for understanding the trends, types of content, and topics that will resonate most deeply with a target audience.

Being a core member of LearnWorlds' business development team, my main focus is planning, creating, delivering, and repurposing high-quality content and content marketing strategies that attract customers across all the marketing funnel stages, from awareness to conversion to nurturing, ensuring that all our marketing communication is in line with the company's overall strategy and brand.

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