SoundCloud

• Generated over $20 million in gross revenue in a single year by developing bespoke marketing campaigns with consideration for the release market, artist brand, timeline constraints, and available budgets and resources. 
• Achieved the highest monthly gross revenue in distribution history within five months, increasing revenue by +19% year over year and +22% month over month by being more strategic with budget spending, better utilizing resources, and implementing creative marketing campaigns. 
• Strategically managed marketing budgets of up to $500,000 per artist and an annual marketing budget of $1 million. 
• Led project management for distribution artist Braden Ross. Over a 14-month campaign, grew revenue by over 3,400%, doubled SoundCloud streams, and boosted Spotify followers by 185%. Executed 30-day TikTok advertising campaigns that resulted in streaming jumps of up to 999%.
• Created campaigns of up to 14 months, resulting in artists reaching new milestones, such as hitting the 100 million streams mark, increasing monthly revenue by over 3000%, and reaching the artists’ highest-ever daily streaming count.
• Oversaw relationship with high-priority partner, Symphonic Distribution, with the goal of developing three SoundCloud-specific initiatives each month. Grew Symphonic to landing two to three high-profile features weekly within six months.
• Maintained working knowledge of marketing opportunities with companies like TikTok and SnapChat with a focus on increasing streams, resulting Snapchat lens garnering 490K creations, 15.7 million impressions, and #1 on viral sounds.
• Promoted from Catalog Marketing Manager to Senior Project Manager - Team Lead, managing a team of two located in the United States and the United Kingdom, leading project management strategy and running all digital marketing for the distribution arm of SoundCloud.

Senior Project Manager - Team Lead

• Lead strategy across artist content, paid media and the SoundCloud social channels to drive catalog revenue and increase fan engagement and visibility across artist channels.
• Analyzed data to uncover new opportunities for revenue, such as finding top-performing releases that had not been delivered to key DSPs. The newly delivered releases earned $14,000 in additional revenues within the first 12 months.

Catalog Marketing Manager, Creator Services

The Spellbound Group

• Analyzed artist streaming data and social media performance metrics and integrated these insights with industry trends to develop informed strategies and optimized content, resulting in campaigns that increased follower growth by over 300% and streams by over 20%.
• Pitched unique marketing strategies to estate and brand managers that utilized social media to showcase the continued cultural significance of legendary artists such as Otis Redding, Janis Joplin, Jefferson Airplane, and The Mamas & the Papas to increase overall streaming revenues and earn younger fans, resulting in two times audience growth within the 25–34 demographic and long-term streaming growth of over 200%.  
• Increased The Doors' online store traffic by 21%, sales by 31%, newsletter subscribers by 406%, Spotify followers by 243%, streams by 205%, Instagram followers by 1.5 million (from zero), and Twitter followers by 93.5% over five years. 
• Launched a series called #BluesMonday showcasing current artists taking over John Lee Hooker’s social media and playing covers of his songs, resulting in #BluesMonday posts receiving double the engagement of regular posts, net likes on Meta increasing by 250%, and streaming numbers increasing 13% over six months. 
• Oversaw a team of five employees to ensure seamless execution of projects. 
• Clients included The Doors, Janis Joplin, Michael Jackson, Ramones, Otis Redding, Johnny Ramone, and the Shaw Brothers Universe.

Director of Marketing

USvsTHEM, LLC

• Developed and managed strategic campaigns for recording artists and record labels focused on audience development, product marketing, and monetization strategy. Results included YoungBlood Hawke’s single “We Come Running” reaching #7 on the US Alternative Songs chart after securing substantial DSP support and brand support from ASOS, Verizon Wireless, DMX, Tapulous, and TouchTunes.
• Secured a 16-day national TV and internet spot for Angels & Airwaves’s single “Surrender” in Verizon’s DROID RAZR commercial plus DSP support across all major DSPs, propelling the track to #35 on the US Alternative Songs chart.
• Crafted release strategies and maintained relationships with editors at major DSPs to secure features, resulting in 100 million+ plays for singles, gratis advertising and social support, and one month of guaranteed features for catalog releases
• Clients included Universal Music Group, Saint Motel, Angels & Airwaves, Dirty Vegas, Youngblood Hawke and Yanni.

Marketing Project Manager + Co-Founder

Fuse Media Inc.

• Led strategy for all social media channels, growing clicks to the Fuse.tv website by 107% from Facebook, 138%  from Twitter, and earned 82% growth in Instagram likes. 
• Created strategic social media marketing campaigns to drive tune-in for series premieres following network rebrand, leading to the highest-rated season premiere in Fuse history for the 18-34 demographic.  
• Collaborated with talent on social media takeovers and ensured integrated marketing campaigns with sponsors were properly reflected on social
• Work with the Programming Department to help schedule strategic hashtag bugs, on-air pop ups and graphics to create social media chatter about priority shows and stunts.

Senior Manager - Social Media

Rocket Science

• Worked closely with labels and distributors to create and implement marketing plans and sales strategies
• Pitched priority artists to digital service providers, mobile marketing agencies, and other online entities to help secure features and positioning on web pages and blogs
• Collected and organized metadata from labels and management companies to deliver to the proper distribution channels
• Tracked and followed distributor deadlines to ensure that releases are delivered on time 
• Maintained working knowledge of online sales and marketing opportunities and new web developments so that the digital team is able to execute the most effective campaigns for our artists
• Clients included Sargent House, Downtown Music, Liz Phair, Chrissie Hynde, Ace Frehley and more

Senior Manager, Marketing + Digital Sales 

• Oversaw large team of 15 college reps that performed stock checks, set up listening parties, erected signage, and pitched CDs to lifestyle and indie record stores
• Secured in-store performances for artist exposure
• Worked closely with Rocket Science clients to develop and implement marketing campaigns in the field, including, but not limited to: listening parties, visibility campaigns, pre-sale solicitation, venue merchandising, positioning and compliance checks, and in-store performances.

Ground Crew Operations Manager

Music | Entertainment | Tech | 15+ years in leadership roles building brands and growing revenue at entertainment companies valued up to $1B.

I have driven over $20 million in gross revenue in a year through tailored marketing strategies considering market trends, artist branding, timelines, and budget constraints. My work with diverse clients—from emerging artists to legacy brands—has resulted in social, streaming, and revenue growth of up to 3000%.

Managing marketing budgets of up to $500,000 per artist and an annual digital budget of $1 million, I ensure strategic allocation for maximum impact. Passionate about innovation, creativity and growth, I am open to new opportunities and collaborations in marketing and project management in entertainment and tech.

Taplio

Rose Campbell's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rose Campbell's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Rose Campbell's Linkedin Analytics