Freelance (Self employed)

Helping early stage startups find PMF and drive sustainable user growth. Advising, workshops and coaching for teams at Blinkist, Miro, Exponential View, Coopah, Financielle & more. B2B and B2C saas

What I love:
🎁 Product-led growth
🪄Finding product-market fit
👂 User research & JTBD
🥨 Building growth models
⚙️ Growth strategy
🧩 Setting KPIs/OKRS/Key metrics
🗺️ Setting up a growth process
🔍 Behavioural analysis
⚖️ Prioritisation & testing
🏗️ UX design and research
💸 Monetisation tests

Fractional Head of Growth, PLG

Techscaler

Startup Mentor & Workshop Host

Barclays

Eagle Labs Startup Coach

GrowthMentor

35 mentees and counting 💫 1:1 mentoring on growth, startups & product

Mentor

OPUS

Member

Peanut

🏆 Fast Company's Most Influential Companies 2023
🏆 TIME's Most Influential Companies of 2022
🏆 Apple's Best Apps of 2021 

B2C mobile app activation, monetisation, localisation and growth. Built out web presence, led CRO and CRM changes.

Growth Product Lead

Ferly

Led cross functional growth squad to run hypothesis-driven experiments across the whole product lifecycle. Results: 
- 7X increase in conversion funnel KPI (to double industry benchmark)
- 3X QoQ revenue
- 40%+ increase in app store conversion

Set OKRs, analysed statistical AB tests, researched behavioural analytics, ran lifecycle and performance marketing channels (FacebookAds, In fluencer Marketing, Push noti cations, Email marketing, In-app)

Growth Lead

Growth Associate

what3words

Growth Manager, Product

Kekst CNC

Crisis communications and change management, internal communications and employer branding, and innovation, science and technology communications for diverse clients across FMCG, energy, banking and industrials

Senior Associate

Associate

Intern

16/16 Creative Space and Boutique Residence

Operations and Marketing Associate

I write deep dives on product growth. Fractional Head of Growth & Mentor for early stage start ups

Living vicariously through the world's leading product teams 🕺🪩

How? 

By reverse engineering the products of great companies. I write deep dives on product-led growth, UX and user research. Writing helps me free up brain space, develop my craft and get an extra layer deeper into user psychology.

I also enjoy interrogating how we work, how to focus and be productive to free up time for the other things in life. 

Have a read on Medium: https://medium.com/@rosiehoggmascall

Talks, podcasts, awards:
- Medium Day 2024
- SubscriptionX 2024
- App Leader 2023
- Top Testing Influencers 2023 & 2024
- Pricing and User Research for Growth - In Growth we Trust 2023
- The art & science of a mobile user research - Business of Apps 2023
- How to test with low sample size - Experimentation Nation Conference 2023
- Monetising subscriptions - App Promotion Summit 2023
- App Monetisation Masterclass - App Masters 2023

Taplio

Rosie Hoggmascall 's Linkedin Analytics

What is Rosie talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rosie Hoggmascall 's Linkedin Analytics

What is Rosie talking about?

Want to drive more opportunities from LinkedIn?

Rosie Hoggmascall 's Linkedin Analytics