TapRoot Social | Marketing for Sustainable Businesses

Social Media Marketing and Communications Manager

Social media marketing and content writing for purpose-driven and sustainability-minded businesses.

Freelance Digital Marketer

- Designed, executed, and maintained two bilingual Google Ads Search campaigns.
- Conducted comprehensive keyword research and ad creation to optimize campaign performance.
- Continuously monitored and analyzed campaign data to make data-driven adjustments and maximize ROI.
- Scheduled strategic social media content.
- Engaged with our online community to enhance brand visibility and build connections.
- Leveraged content writing skills to contribute to the creation of a blog series focusing on regenerative agriculture principles.

Content Writer and Ads Manager

Influencer Partner

Social Media Marketing Manager

Acadium

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Acadium Plus Member

Régénération Canada

- Increased engagement on Twitter by 94% by consistent daily posting and a strategic focus on shareable and educational content, in 4 months.
- Increased engagement rate on LinkedIn by 42x by crafting compelling and shareable content and fostering meaningful connections with industry professionals, within a span of 4 months.
- Boosted Instagram followers by 6.56% within a 4-month period, utilizing strategic content planning, compelling visuals, research updates, and audience-centric engagement techniques.
- Improved click-through rate in email marketing campaigns by 38% by using subscriber segmentation and effective calls to action.
- Collaborated with the team to plan and coordinate webinars and events, conducting thorough research to provide valuable insights and support.
- Demonstrated a proactive approach in day-to-day operations, actively contributing ideas and strategies to enhance overall marketing efforts.
- Stayed updated on industry trends and best practices to drive continuous improvement and innovation in content creation and delivery.

Digital Communications Manager/Chargée des communications numériques

Cowichan Green Community

- Increased membership and email subscribers by implementing QR code-linked posters and landing pages for the Duncan Seedy Saturday event.
- Optimized the farm's record-keeping systems, resulting in streamlined operations and increased efficiency by ensuring precise and comprehensive documentation of key agricultural activities. This facilitated informed decision-making, enhanced regulatory compliance, and saved valuable time for the team.
- Spearheaded the development of an efficient and diversified crop plan for the Cowichan Farm Hub, encompassing seed and crop production, while incorporating financial projections, resulting in significant time savings and increased operational efficiency.
- Provided valuable guidance and expertise to the farm manager on critical aspects such as seed crop planning, effective seed saving practices, integrated pest management (IPM), and regenerative management techniques, contributing to improved farm operations and sustainable agricultural practices.
- Effectively assumed the role of Lead Event Coordinator for the 2022 Duncan Seedy Saturday, meticulously organizing and executing the event, which showcased local agricultural diversity and promoted community engagement.
- Elevated event visibility, attracted attendees, and maximized participant engagement by crafting a dynamic marketing plan for the Duncan Seedy Saturday, leveraging digital marketing strategies.
- Enhanced the quality of the seed farm's output and preserved desirable traits for future cultivation by implementing and enforcing stringent seed saving requirements.
- Optimized time management for the farm manager by assuming responsibility for maintaining accurate records in compliance with organic certification (IOPA) requirements, ensuring adherence to organic farming standards, and facilitating seamless certification renewal processes.

Food Hub Assistant and Lead Event Coordinator

Mulleingar Forest Farm

- Transformed 2.4 acres of unceded Syilx (Okanagan) leased land into a thriving, regenerative no-till market garden, applying agroecology and agroforestry principles, resulting in a diverse range of sustainably grown vegetables, fruits, nuts, and eggs.
- Increased Instagram engagement by 4.6x in one year through the implementation of strategic content pillars and targeted hashtags.
- Drove followers up by 55% over 6 months by posting consistently, sharing educational content and engaging with other farm accounts and local groups.
- Developed and optimized our website and online store with e-commerce capabilities, employing SEO strategies to drive organic traffic and enhance online visibility.

Business Owner

Friendlier

- Maximized social media performance by developing and maintaining a comprehensive content calendar, strategically organizing posts around content pillars to ensure optimal engagement and reach for targeted audiences.
- Drove a 4.7% increase in Facebook reach and a 57% increase in Instagram reach by strategically implementing content pillars and targeting three specific audiences during my 3-month internship.
- Propelled a significant 74% growth in Facebook page likes and a 13% increase in Instagram followers in 3 months by strategically leveraging targeted hashtags.
- Increased LinkedIn followers by 53% in 3 months by implementing targeted content strategies.

Social Media Coordinator

Snowy Mountain Organics

Farm Apprentice

Close to Home Organics

Market Assistant

Kwantlen Polytechnic University

Assisted in all aspects of the 20-acre certified organic farm operations: seeding, transplanting, weeding, IPM, harvest, packing, selling at a farmer's market, and orchard and livestock care of chickens, ducks, and pigs.

Farm Intern - Tsawwassen First Nation Farm School

Assisted with planning, establishment, maintenance, harvest, and collection of research data for vegetable production plots used for hands-on instruction in various Sustainable Agriculture courses.

Sustainable Agriculture Assistant

Grown Here Farms

Farm Hand

I'm a remote content writer and social media marketer with a specialty in creating impactful content and growing engagement.

My journey into the dynamic world of digital marketing began when I took a course to bring my regenerative farm business online. I was instantly captivated by the creativity and potential for driving change.

Passionate about leveraging my expertise to amplify sustainability initiatives and conscious brands.

Here's How I Can Help You:
✅️ Content writing & marketing
✅ Social media marketing
✅ Social media audits
✅ Content strategy

If you're ready to bring your values-led business online or boost your digital impact, I'd love to collaborate.

Top tools in my toolbox:
⭐️ Trello
⭐️ Mailchimp
⭐️ Talkwalker
⭐️ Canva
⭐️ Grammarly
⭐️ ChatGPT
⭐️ Google Keyword Planner

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