Ross Allsop

PANGAIA

Head of Growth

LØCI

Joined LØCI as Head of eCommerce, leading their Digital & eCommerce teams alongside the DTC growth strategy for the business.

Head of Ecommerce

ThruDark

Working with an investment of Clark Group leading their Digital & eCommerce division. 

I lead all Digital & Ecommerce functions within the business as well as being responsible for budgets & reporting at a board level, as well as leading the team working with the Co-Founders to continue to grow the business worldwide.

ThruDark has grown exponentially in the last 3 years growing by over 300% YOY, scaling from a start-up to now a player in the global outerwear market.

Digital & Ecommerce Lead

Since January 2020 I have led the marketing & eCommerce team at ThruDark.

Head Of Growth Marketing

Clark Group

Working with the Clark Investment Group, heading up the growth marketing team, working with multiple brands to deliver their digital marketing strategy in the hospitality, e-commerce & retail sectors. 

The team currently works with a number businesses mainly in boutique DTC e-commerce, including Thrudark, Bremont, The Bike Shed, PRESS Health Foods, Wild Nutrition, The Relaxed Pub Co, Connock London & Coach House Inns.

We provide unrivalled support in digital marketing, ecommerce/web and PR to help businesses sustainably grow, whether that being in 1 channel or across the board.

Head of Growth Marketing

Digital Marketing Consultant

Mejor Clothing

In July 2017 I developed a concept for a men's clothing brand Mejor, which is a high-end menswear brand. I was solely responsible for the business until April 2018 when my business partner joined and went silent partner in December 2019.

Contact: management@mejorclothing.com

Marketing Director

The Video Club

I worked as a Digital Marketing manager of The Video Club, a product of Bafta & Oscar accredited Treehouse Digital, offering regular, quality video content to businesses around the UK & Ireland. Covering stakeholder management, performance marketing, social media, events, project management & account management of key accounts, I was the figurehead of video marketing strategies for the businesses we associated with.

Digital Marketing Manager

Fuse Digital Marketing UK

During my time freelancing I used this to work with several businesses to develop their digital marketing strategy, whether that was in traditional marketing or digital. I also strategically ran marketing campaigns within websites, SEO, social & PPC campaigns for 5 businesses during my time freelancing whilst completing two short term contracts, during this allowed me to have the flexibility to develop my core business at the time - Mejor Clothing.

Founder/Consultant

Dentons Digital

I moved to work for Dentons digital as a Digital Development Manager, part of the Dentons directories group to help build their already growing digital department in the South and West areas of the UK. 

During this role I would consult on digital marketing products for key accounts, curate strategy & project manage/carry out aspects of their marketing/commerce requirements covering - Websites, SEO, PPC, Social Media Marketing & Advertising.

Digital Development Manager

Renault Group

I worked at Renault during a very dynamic time in their history, during the release of Dacia, Renault Zoe and many other exciting vehicles. I was paramount to the day to day running of the showroom, curating and running in house marketing activity, organisation of quarterly events whilst exceeding sales targets and generating the highest profit margins possible across new & used car ranges.

Sales & Marketing Executive

Currently working with Clark Group, working with multiple brands to deliver excellent digital marketing activity & awareness in the hospitality, e-commerce & retail sectors.

I have recently joined LØCI as Head of eCommerce, leading their Digital & eCommerce teams alongside the DTC growth strategy for the business.

ICONIC #3 really lived up to its name.

Hands down the number one commerce event in the Nordics & I was honoured to be there for the day – the density of conversations, the openness in the room, and the quality of connections were on another level. 

Big respect to everyone who took time out of busy schedules to be there, the energy at Dalarö Skans was something special.

And credit where it’s due – the team at DEMA, Panagora and ICONIC pulled off something world-class. Special shout-out to Siri for leading from the front and curating a truly 'ICONIC' event (and the epic team Marcus, Henrik, David, Fanny, Jessika, Taimur, Linn, Jennie, Ville & many more).

If you want to understand where commerce in the Nordics is heading, this is the place to be it was great to see so many incredible British brand leaders there too such as Louis (ThruDark), Ian (PERCIVAL Menswear), Georgia (HERA Clothing) & Tom (OSPREY LONDON) and the legends at Brandback (Chris & Wlad) / Vervaunt (Paul, Joshua & Shamoli)

More to come from team at DEMA & ICONIC – but for now, here are some snapshots from an unforgettable day.

#Ecommerce #RetailInnovation #CommerceIntelligence #DEMA #Brandback

Directing High Growth Brands // Success in 10+ Luxury SMBs

🚨 Cross-border shipping is entering a new era in 2025.
Several major postal carriers are withdrawing from US deliveries, reshaping global logistics in real time.

📦 Already stopped:
China Post
Hongkong Post

📦 Stopping later this week:
Royal Mail (UK)
Correos (Spain)
Australia Post (Australia)
New Zealand Post
Deutsche Post (Germany)
bpost (Belgium)
SingPost (Singapore)
CTT (Portugal)

These exits are driven by rising customs complexity, new US import tax rules, and mounting operational pressures.

For shippers, this creates real challenges: more risk of delays, rejections, and disrupted flows. But for premium label providers, it also signals a huge opportunity.
✅ Demand for compliant, scannable, high-quality labels that meet customs and alternative carrier standards is set to surge.
✅ Managing taxes and duties correctly, especially in light of de minimis changes, is becoming just as critical.

That’s where Swap comes in. Alongside their premium label partnerships, we give brands the tools to properly manage their taxes & duties strategy, with features like our Guaranteed Landed Cost (GLC) API to streamline compliance, protect margin, and keep parcels moving.

Brands that act quickly will be better positioned to adapt. At Swap, we’re already working with partners to get them ready before Friday.

The question for every merchant this week: is your solution ready for this new landscape in cross-border trade? If not, you’ll find the answers below 👇

This one’s been on fire since launch - huge sign-ups rolling in.

Excited to see Tom making his webinar debut alongside Henrik & Jessika. 

Definitely one not to miss - link in the comments!

Co-Founder @ DEMA | The commerce intelligence platform that thinks ahead

Webinar: What's left for humans when it comes to performance marketing and growth in the age of AI? 

❗❗  Already 50+ brands and 15 agencies are signed up. Don’t be the one catching up afterwards ❗❗

The ad platforms rely less on humans every month.
By 2026, AI will run campaigns end-to-end.

So what’s left for us humans?

Alternative 1: Experience an ever-increasing cost of sales

Alternative 2: Go all in on developing and iterating a media/growth strategy that uses AI to its fullest but is steered by your brand's best interests.

That’s what we’ll cover. Tom Wilson (Vervaunt), Jessika Ödling and myself (DEMA).

Open article: The human edge: paid media strategy AI can’t replace by watch.getcontrast.io

The human edge: paid media strategy AI can’t replace

One not to miss & meet the lovely Swap partner team if you're an agency / complimentary SaaS partner in London! 

The legends Victoria, Jemma, Phil & Max!

Morning all, it's back to school week, which means back to LinkedIn!

It’s a BIG week in Swap Partner world, with our very first Swap Partner Day on Wednesday 🐦  and no, tube strikes will not stop us!

We are super excited to bring our partner community together to share: 

 ✨ Investments we’re making in our Partner Program
 🐦 The Nest community & what's to come
 🌐 A look ahead at Swap’s evolution + product roadmap sneak peek
 💡 A panel on post-purchase with By Association Only - Shopify Platinum Partner, Klaviyo & Gorgias
 🍻 Food, drinks & pigeon-themed fun

Look forward to seeing lots of you there - don't let TFL ruin your Wednesday, please see below trusty pigeons taking other modes of transport...

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