Ross Kernez

Director SEO

Mavis Tire

Director of Search

SEO Meetup

SEO Meetup is a growth marketing professionals group with 3000+ people. We are open to anyone that wants to learn about digital marketing.

Founder

Ross Kernez Consulting

Strategic Advisor

Techstars

Mentor

Starta VC

Digital Marketing Mentor

Qeepl

Advisor

HealthPlanOne

● Built an organic customer acquisition engine from scratch. Led the vision, strategy, and roadmap for organic acquisition channel and worked cross-functionally with Content, Product, Design, Dev, Paid, Email and Analytics.
● Led teams(dev, content, seo ) to drive revenue growth and cultivate a test-and-optimized mindset and culture of continuous improvement.
● Reported on progress to CMO and CEO.
● Constantly evaluated website properties and developed a robust experimentation roadmap to increase the conversions of customers via our website.
● Ongoing management and grooming of the product backlog; continually making recommendations and refinements based on learnings.
● Managed the SEO user experience across all parts of the customer
journey, while creating strategic SEO planning documents, reports, project plans, website analysis, and recommendations for our website and internal stakeholders.
● Set quarterly and annual acquisition goals for the organization, ensuring YoY growth.

Marble.com

● Increased revenue by 47%-152% YOY each quarter, active number of prospects by 211%
● Increased marketing revenue from 24%-72% of total revenue through lead scoring and data segmentation.
● Managed budget across online and offline channels to strict ROI targets, pulling levers on LTV and CPA.
● Led overall Paid Search and Organic Search, Social Media, Content, Email Marketing, and Video Marketing functions including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results against the plan.
● Monitored and analyzed performance overall against traffic, CPA, and ROI goals and continually make and implement recommendations for optimization and ongoing growth.
● Led team to identify new optimization tests and growth opportunities and areas for additional investment
● Reported on Progress to CEO and CMO
● Led overall integrated campaign strategy and plans, outlining key marketing themes, messages, offers, and mediums for promotions throughout the year.
● Planned, managed and executed local paid search programs
● Ensured the best possible ROI and reported back to senior leadership
● Led internal teams to optimize customer journeys and online experience ● The full responsibility of the Paid and Search Budget

Head of Growth

● Built the organic acquisition channel from scratch and managed SEO, DEV, and Content Teams.
● Defined the vision, strategy, and roadmap of features for the SEO team and alignment with business goals.
●  Ongoing management and grooming of the product backlog; continually making recommendations and refinements based on learnings
● Launched new products and features, tested their performance and iterated quickly.
● Worked collaboratively with engineering, marketing, legal, UX, and other teams on cutting-edge technologies.
● Developed solutions to problems by collaborating as needed across regions, product areas, and functions.
● Analyzed feature/experiment results and communicate learnings to the team, executives, and the company.
● Worked closely with internal business, operations, and partnerships teams in launching and maintaining features that impact Marble's growth.
● Drove market and usability research to understand opportunities and develop a strategy.

SEO Product Manager

Grace AI 

I was part of the team that built Search Engine Grace AI.

Developer

House Tipster

● Defined the product roadmap and strategies for SEO
● Led execution of SEO initiatives and drive consistent organic traffic growth across a portfolio of websites
● Leveraged people data in order to create experiences that put natural search users first, making information more accessible and empowering users with meaningful answers
● Built quality products and processes that utilize data-driven optimization 
● Monitored SEO health and performance, owning the analysis to discover legacy issues, find root causes and identify opportunities
● Managed the SEO product backlog and priorities
● Envisioned new SEO pages and experiments, translating SEO guidelines to product requirements
● Researched market and competitive trends, and share them with the team
● Collaborated with the team to create automated solutions and insights
● Communicated the roadmap, performance, and plans to key stakeholders

Sr. SEO Product Strategist

Director of Search At Mavis

Ross Kernez is an author, mentor, and accomplished marketing professional with 15 years of experience specializing in inbound marketing management. A visionary in the field of SEO and online marketing, Ross has successfully blended cutting-edge marketing strategies with hands-on practical knowledge. He is the founder of a marketing community with over 3,000 members and the organizer of a prestigious SEO marketing conference held annually in New York City, which attracts industry leaders and innovators from across the globe.

The New York SEO Meetup is a growth marketing professionals group with 2500+ people. We are open to anyone that wants to learn about digital marketing.

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