Rossana Ricco-Rodgers's Linkedin Analytics

As Chief Marketing Officer & Business Development Lead (GCC) at Authena, I work to integrate advanced technology with sustainability-driven, customer-focused strategies. My role involves expanding Authena’s market presence and offering real-time traceability solutions that enhance transparency, ensure product integrity, and help reduce food waste caused by operational inefficiencies. At Authena, we support businesses in improving their supply chain operations through the use of IoT, blockchain, and AI technologies. These innovations help ensure product safety, streamline processes, and contribute to sustainability goals. By providing real-time data insights, we enable businesses to create more transparent and efficient supply chains that align with both environmental standards and consumer expectations. With our IoT-enabled solutions, we help businesses gain better visibility into their supply chains. Blockchain supports data integrity, while AI offers actionable insights that address inefficiencies and improve operational outcomes. These technologies are designed to assist businesses in enhancing product quality, reducing waste, and improving customer satisfaction. In my role, I collaborate with teams to identify opportunities for optimizing supply chain performance, minimizing food loss, and ensuring sustainable practices are in place. Our scalable traceability solutions allow businesses to meet the growing demand for sustainability, while improving their overall customer experience. With a Master’s Degree in Engineering and Industrial Management and extensive experience in AI, Blockchain, IoT, and Digital Transformation, I specialize in integrating innovative technologies with strategic marketing. My focus is on utilizing real-time data to enhance traceability, improve efficiency, and foster customer trust. With over 20 years of experience in leading Digital Transformation initiatives on local, regional, and global scales, I have helped organizations modernize and optimize their operations across Finance, Human Resources, Marketing and Operations. My expertise includes process optimization, HR analytics, data governance, and ensuring compliance with regulations such as GDPR. In my current role, I focus on integrating AI, Blockchain, and IoT technologies to support our sustainability-driven and customer-focused strategies. These technologies play a crucial role in enhancing traceability and improving operational efficiency, enabling our clients to meet their sustainability goals while elevating their customer experience.