HSH Consulting

We help product teams build and grow sustainable, profitable products by obsessing over customer needs.

-Delivered an outcome-focused product strategy and KPI definition for a series A health tech company
-Created an onboarding and engagement strategy that improved 30-day retention by double digits for a personal health coach app
-Led the product growth and monetization strategy for a fasting and nutrition app, contributing to 12M+ installs and breaking the #10 amongst top 10 Health and Fitness apps worldwide

Fractional Product Leader

Parsley Health

Parsley Health is medical care designed to help complex patients live healthier, longer while reducing the total cost of care

-Defined and drove the telemedicine product strategy and led a team to improve the membership experience and clinician tools

Director of Product Management

WW (formerly Weight Watchers)

Weight Watchers is a global wellness technology company inspiring millions of people to adopt healthy habits for real-life

-Led a team of product managers and owned the strategy to drive growth and engagement for a portfolio of products across 14 countries. 

-Evolved the legacy weight loss organization into a modern health and wellness digital leader, attaining WW's all-time high subscribers, and capturing $1.2B in revenue in 20 months.

-Built a high-performing team, defined KPIs, and developed an aligned roadmap that drove customer and business goals

-Drove a data-driven approach to optimize the feature recommendation engine, leveraging artificial intelligence and machine learning techniques, resulting in a 15% improvement in monthly engagement

-Launched new mobile and web experiences to 4.5M members in 14 markets improving active users by 12%

-Generated a 10% improvement in monthly retention by launching features and optimizations that evolved the membership subscription experience.

Verizon

Verizon is one the largest communication technology companies in the world, providing services on award-winning networks

-Led a team to create mobile and web experiences achieving $8.4M in revenue and cost savings by transforming the cross-channel sales and support experience across +100M users

-Drove roadmap prioritization, and collaborated cross-functionally with designers, developers, researchers and analysts to build impactful, insight-driven solutions improving NPS by 12% 

-Delivered the mobile experience for the new rewards program, introducing features to drive spend to earn personalized rewards and redeem for perks. Improved App Store rating by 30% and increased mobile engagement 22%year over year

-Led the My Verizon app growth strategy growing monthly active users 18%, maintaining 4.5+ App Store / Google Play rating

-Created & and implemented Amazon virtual storefront (1st for Telco).  Integrated Verizon commerce platform via eligibility APIs on Amazon Storefront, created a frictionless purchase funnel.

Senior Manager - Product 

-Drove the strategy and delivery of the retail and tech partnership products, expanding sales and service touchpoints 300%

-Launched the virtual agent product, creating a conversational, self-assisted support channel, reducing support costs by 28%

-Delivered an AI-driven next-best action platform for associates generating $4M+ in incremental operational cost savings

Lead Product Manager - Customer Experience Innovation

Citi

Citi is a global diversified financial services company that provides a broad range of products and services to consumers, corporations and government

-Delivered roadmap to streamline the digital banking experience, growing digital usage by 40% across 200M customers 

-Led global digital payment strategy, elevated the consumer web and app experience, and increased money movement by 10%

-Delivered same-day P2P payments and integrated mobile bill payment capabilities resulting in an 18% lift in mobile payments

-Launched the Apple Watch app in 120 days, achieving the 1st bank to market with a wearable app and featured in App Store

-Led global hackathons realizing innovative payment solutions creating new to-market, differentiated products. 

-Drove the mobile app growth strategy. Led the go-to-market launch of the redesigned app, increasing active users by 25%

Digital Strategy & Growth - Digital Product Development - P2P Payments - Mobile/Tablet - Money Movement - Drive to Web -  - Digital Self Servicing

VP - Digital Product- FinTech 

Drove the iOS mobile app product strategy. Led the product development and go-to-market launch of Citi’s 1st native iOS app

Led the global launch of mobile authentication and payment features. Launched Touch ID & biometric tools lifting usage by 28%

Mobile app Product Management - P2P Payments - Customer Experience - Contextual Communications - Customer Acquisition and Retention - Digital Engagement

VP - Internet & Mobile - Digital Product

-Led global digital transformation, elevating the digital account management experience and increasing digital usage by 45%

-Drove the launch of mobile check deposit as the movie engagement lead, driving a 20% improvement in monthly active users 

-Launched the branch knowledge management project, integrating an AI-driven knowledge base to streamline 30M+ interactions

VP - Internet & Mobile

Managed the Global Banking Payments and Transfers strategy 

-Developed analysis and implemented cost-effective partnerships which increased Citi distribution (ATMs and partner banking) +390% to transition the the cost prohibitive banking structure (branches)

-Contactless Credit payments V2 rollout lead

Global Banking - Product Management

-Implemented and optimized online acquisitions initiatives resulting in 18% YoY growth, driving over 2MM new card accounts

Web Operations Manager

Product leader with a proven track record of success in delivering high-quality products and driving business growth across millions of users. Passionate about a customer-obsessed culture and a data-driven approach to product development.

Michael has successfully built and led high-performing global product teams in startup and large companies like WeightWatchers and Verizon.  

More about who Michael is:
-Has a deep understanding of building from consumer behavior and data
-Ability to directly connect product development to business outcomes
-Thinks big and acts small when needed by having a clear long-term vision while delivering consumer value

Taplio

Michael Rotella's Linkedin Analytics

Michael Rotella

Want to drive more opportunities from LinkedIn?