Roua Aouni 🌼

Knowlepsy

→ Assisted in implementing and executing marketing strategies and campaigns resulted in increasing traffic to the website by 2.1K visitors in the first month.
→ Operated social media channels and tracked performance metrics to ensure consistent growth.
→ Collaborated with the CMO to develop and execute 2 marketing strategies including paid ad campaigns, and social media strategies, culminating in a 10% increase in brand visibility and 20% growth in customer engagement.
→ Coordinated 2 of projects as a Project Manager and liaison between Knowlepsy and RZLT, ensuring seamless workflow and alignment with the company's KPIs.
→ Generated detailed weekly and monthly reports on marketing activities for the CMO and CEO, facilitating informed decision-making and the overall marketing strategy refinement.
→ Produced 2 high-quality articles and 8 social media posts per month to address planned topics, resulting in a 30% increase in website traffic and 2,762 growth in social media engagement in the first 3 months of launching.
→ Mentored intern, delegating daily and monthly tasks, monitoring their progress, and offering constructive guidance and feedback leading in improvement in the interns' skill development.

Marketing Associate

S'Aide - Student’s Aide

→ Orchestrated a comprehensive operational overhaul resulting in 25% increase in production efficiency and driving sales, catapulting me from Executive Assistant to Head of Operations in 3 months of recruitment. 
→ Collaborated closely with the founders in the business development plan to enhance the overall user
experience of the application for better customer usage experience, arising a 5% increase in customer
satisfaction scores and a 10% improvement in user retention rates.
→ Led, organized, and operated on-site Marketing campaign events in various Turkish universities
contributing sales of the company’s product and services by 60% in the Q4 of the year 2022.
→ Represented the company at 3 international fairs, facilitating collaborations with 5 international agencies, establishing 2 new partnerships and a 10% increase in agency collaborations.
→ Managed CRM operations.

Head of Operations

→ Assisted in day-to-day operations for the COO.

Executive Assistant

Engoo

→ Tutored English language as in reading, writing, listening, and speaking for more than 100 students online from all around the world by following a tailored curriculum designed and approved by Engoo.

English Second Language Tutor

Dynasty Loop 

→ Developed marketing strategies and social media marketing strategies for a startup in the Gaming and Web3 industry.
→ Managed all social media channels.
→ Created social media calendars, and content resulting in a 10% increase in engagement and community growth.
→ Collaborated with the gaming design team to develop visually compelling and engaging social media
content to showcase the company’s artwork resulting in landing a partnership for the studio.

Social Media Executive

Boraq Group

→ Revamped the company's website content through strategic SEO keyword research, optimizing online visibility and search engine rankings.
→ Collaborated closely with the Design department to facilitate the company's rebranding efforts, contributing visualized ideas and pitching concepts for the new design and content alignment.
→Spearheaded the development of a dynamic social media campaign to coincide with the launch of the company's rebranded website, effectively leveraging multiple platforms to maximize audience engagement and brand exposure.

Digital Marketing Intern

The Semicolon Project

📌 About:
→ First initiative in Tunisia, I spearheaded the establishment of a Mental Health Awareness Club at the American Corner Tunis, marking a significant milestone in mental health advocacy within the region. The club's primary objective centered on dispelling the pervasive stigma surrounding mental health disorders while empowering youth to articulate their experiences and perspectives.

📌 Background:
→ Conceptualized and developed this visionary project during my participation in the MEPI Student Leaders exchange program in Portland, Oregon, where I received comprehensive training from Mercy Corps in project management techniques tailored to the implementation of this initiative.

📌 Accomplishments:
→ Directed the management, organization, and coordination of the club, a diverse range of weekly events and activities that resonated with a wide audience, culminating in the enrollment of 35 members within the first month of its launch.

Founder

Mercy Corps

📌 Internship held at: Mercy Corps' Action Center in Portland, Oregon, USA.

The internship contained: 
→ Project Management.
→ Project Tracking.
→Time management.
→Team work.
→ Management.
→Public speaking.

Project Management Intern

Junior Marketing Strategist I MBA I Marketing & Brand Strategy I Content Marketing I Personal Branding I Occasional Blogger.

Hello there, I'm Roua, self-made junior marketing specialist from Tunisia  👋🏻!

One thing you absolutely must know about me is that I am driven by passion in everything I do. 🌼


My career switch from English to Marketing has helped me gain many transferable skills that are now valuable assets for my career. 

I have passion for creating and building marketing campaigns/strategies for established brands and startups; having both the creative and strategic spectrum is what I love about this industry.

My career switch from English to Marketing has helped me gain many transferable skills that are now valuable assets for my career. 
 
I have been working in the marketing industry for about 3 years now, I gained experience in digital marketing strategy, project management, social media, content writing, copywriting, brand strategy, personal branding, marketing strategy, and managerial operations.

I document my experiences here on LinkedIn or on my blog - link in profile- Give it a look!

Looking forward to connecting with you.

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