Rowan Noronha

GTM Buddy

Advisor (Interim Marketing & GTM Lead)

Clari

Advisor (Product Marketing)

Pavilion

Ambassador

Klue

Advisor

Product Marketing Community

Welcome to The Marchitect - the podcast for and about the world's best b2b (product) marketing leaders.

Hosted by Rowan Noronha, who is so passionate about product marketing that he founded the world's first Product Marketing Community in 2016, this podcast is about educating and inspiring at the intersection of leadership and (product) marketing strategy. 

Tune in for insights on building impactful teams, positioning to W.I.N., optimizing go-to-market efforts, and enabling customer-facing teams from executives themselves.

Just enough practical "how-to" advice and absolutely no commercial agenda.

Host

Hey there b2b product marketers! I've got an exciting story to share about the birth of the world's first community for you. Back in 2015, I was determined to take my product marketing skills to the next level and learn from the best in the business.

That's why, in April of 2016, I brought together top-notch experts like April Dunford, Pragmatic Institute, Gartner, SiriusDecisions (now Forrester), and a couple of hundred product marketers in Toronto for the world's first conference dedicated to product marketers. And guess what? A community was born!

Fast forward to today, and I am proud to have founded the world's first community for B2B product marketers, ProductMarketingCommunity.Co. This community is all about fostering growth, without any commercial intent. With over 15,000 b2b product marketers and CMOs engaging through our podcast, newsletter, webinars, and annual conferences, we're taking the discipline to new heights.

So, if you're a product marketer or CMO looking to join in on the fun and further the discipline, head on over to www.ProductMarketingCommunity.Co. Let's do this together!

Founder

6sense

Gong

Enverus

Vice President, Product Marketing (Contract)

Showpad

Vice President, Product Marketing & Content (Contract)

Bizzabo

Vice President, Product Marketing & Brand (Contract)

I am most passionate about three things: my family, soccer, and b2b product marketing. 

For close to 20 years, I have helped my CMO and B2B company win. 

How? 

By focusing on what product marketers do for their company... 

Position to W.I.N.

W - Who you win with and against
I - The Impact you deliver
N - The Narrative that conveys your value & impact

When I'm not empowering product marketers, you’ll find me in Toronto either at the soccer pitch, basketball court or at home with my 3 kids, where I'm the "boss"... and my wife is the decision-maker!

VP Product Marketing

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