Roy Bernheim's Linkedin Analytics

Brands are dying on social media. They rent communities on other people's platforms - i.e. social media - and are completely dependent on algorithms. Why do I know so? Together with my co-founder Allan, I scaled our DTC menswear brand TBô from 0 to +300,000 customers. We invested into social media, built a strong following there and, in return, the social media platforms gave us ever less organic reach and engagement 💀. In numbers: the average Facebook Page reached less than 2% of its own followers. Put from the other perspective: brands don’t reach 98% of their own following. Unless they pay social media platforms again and again and again, people who actually want to see the content are not reached. We invested into building a solution that plugs into our existing ecommerce tech stack. It should enable us to host our own community directly on our website or on a dedicated, invite-only microsites. The results surprised us: 🚀 Repeat purchase rates tripled 🚀 LTV increased by 90% 🚀 The average time spent on site increased to >10 minutes 🚀 We picked up significantly on SEO Why? ⚡ Owned audience with 100% organic reach instead of 2% ⚡ Owned communication channels (push notification, email, SMS, wallet) ⚡ Owned primary level social data, allowing for deeper automated segmentation ⚡ Gamified webshop giving shoppers reasons to come back all the time ⚡ Deep analytics to understand and better serve your subcommunities We started sharing our story at conferences and were asked by other brands whether they could use our tool. That was how Decommerce was born. We whitelabeled the solution, made it an easy, fast onboarding experience and have started working with selected brands. Twelve months later, Decommerce is a Farfetch and Outlier Ventures backed whitelabel community solution that enables brands to host, engage, and reward their communities within brand-immersive experiences on their sites and apps. Decommerce lets brands: 🤝 Define the contract they want to have with their community 🤝 Own their community's P1 data 🤝 Send hyper-segmented notifications based on behavior and interest, 🤝 Gamify the on-site experience 🤝 Understand their community on a personal level Ultimately, 🔥we drive their brand equity, organic traffic and repeat purchases. We are excited that our SaaS finally allows brands to unlock the power of their own community like we did with TBô. Are you ready to start turning your community into a business opportunity? Send me a DM or get started today by booking an intro call!