Uber

Currently, I lead the Uber Eats Merchant Product team, overseeing the end-to-end experience of hundreds of thousands of merchants on the platform worldwide. 

The Merchant team brings merchants of all sizes around the world onto our platform, helps grow their business, and ensures that Eats technology integrates seamlessly into their operations. Areas: Merchant acquisition, marketing technology and demand intelligence, in-store experiences, POS integrations, payments and financial reconciliation, menus, business intelligence, quality/performance, support and account management. Coverage includes both SMBs and Enterprises.

Director of Product Management, Merchant & Shopping

Houzz

Houzz is the leading online platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish - online or from a mobile device.
Key accomplishments: 
* Launched new pricing structure and GTM less than 2 months in the company; directly led to 4% increase in MRR (total in $XXX millions), 11% improvement of CAC/LTV, and 2% improvement in network retention
* Transitioned Houzz from 100% SLG to 50% PLG- Shifted Houzz’s sales leads mix to rely on Online leads (platform and marketing generated) from Offline (call center generated), and built Self Serve onboarding platform
* Led development and launch of Houzz Pro- new platform for home professionals; drove ideation, development, and GTM efforts; launch drove 35% increase in new sign-ups, 42% increase in WAU, 26% in conversion to paid users
* Revamped data infrastructure of the company- grassroot and extracurricular effort to convince execs of need, negotiate with vendors, and implement new tracking, product analytics, DW, and lifecycle; won collaboration & impact award

Director of Product Management

SoFi

Social Finance (SoFi) is a FinTech company that offers a range of money management, wealth management, and loans.

Medallia

Medallia is the SaaS leader in Customer Experience Management. Backed by Sequoia, Medallia is pre-IPO and serving many of the world's best customer-oriented companies such as Mercedes-Benz, Four Seasons and Nordstrom's. 

I led the product area dealing with Social CX (Customer Experience): 
- Shipped one of the company’s biggest initiatives in 2016- a social review aggregation and analysis tool; development led to market domination and ~x2 revenue
- Convinced company leadership to enter new Web Intercept (surveys on websites) space; secured cross-organizational buy-in; identified and recommended a partner, leading to Medallia’s first ever acquisition (Kampyle, now Medallia Digital)
- Developed and maintained all business relationships with partners such as Google, Yelp, TripAdvisor and others.

Head of Social Product

McKinsey & Company

A member of the Business Technology Office (BTO)  focusing on building growth strategies (including M&A) for tech clients in emerging markets and  driving transformation through agile digitization of business processes. In addition, active in McKinsey Digital Labs (MDL) focusing on turning innovative technologies to new service lines and directly influence internal usage of technology within the firm.

 Examples of client work include:
- Built a five-year operating plan for a tech company (~$30B revenue); analyzed size of emerging market and formed competitive strategy; conclusions determined entry to a $200B space and impacted relationships with strategic partners
- Directed a priority savings effort for a tech company (~$100B revenue); facilitated an internal team to identify opportunities and work through organizational obstacles to deliver $10M savings in eight weeks
- Pioneered next-generation analysis tool leading to firm-wide adoption: analyzed features, built business case proving time savings and convinced decision makers; tool is now part of default toolkit and installed on every consultant’s PC

Associate

Google

MBA summer internship as part of G-Tech- the technical arm of Google's sales org
- Planned off-shore vendor work for 2013; forecasted capacity of 1000+ offshore resources in eight countries; conclusions were adopted by management, determining usage of $50M budget
- Streamlined processes of ads technology implementation in top clients, increasing customer satisfaction metrics by 23%

Customer Solutions Intern

TopSolutions (Top Solutions)

Top Group is a leading technology company providing cutting edge solutions helping businesses with improving their internal processes, customer experience, employee performance, and recruitment.  (Ransys’ feedback software solution was acquired by Top Group)
- Led product planning and execution activities for feedback management product, implemented in 500+ companies
- Orchestrated development of new flag product, raising the company’s revenues by 27%: identified market gap, designed new solution and led a multi-disciplinary team of 20 to execute projects

Ransys

● Spearheaded penetration of the South African market and spent over four months abroad establishing first overseas branch; formed local partnerships and closed first deals, generating $1.5M in revenues
● Mined customer data to uncover usage patterns in product; insights implemented lowering negative feedback by 24% 
● Closed company’s biggest deal in 2008, fully taking charge of sales side in addition to engineering responsibilities; beat international competitors in a year-long multi-staged proof of concept, contributing 12% to company’s revenues in 2008

Product Manager

Israel Defense Forces

● Formulated and executed the brigade’s first ever deployment to a new sector; coordinated movements of 1000s soldiers, 119 armored vehicles and $0.5B worth of equipment      
● Investigated operational incidents that affected lives of over 15,000 men and presented conclusions to IDF Chief of the General Staff; recommendations were implemented and reduced casualties

Brigade Operations Officer (Battle Captain)

Director of Product Management at Uber

Proven software leader with experience in consumer and b2b products. Successful track record of delivering innovative new products, organizational excellence, and business results. Great combination of strong product skills and technical abilities with extensive hands-on experience on large scale engineering projects through the entire lifecycle.

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