Roy Hegger, MBA's Linkedin Analytics

Roy Hegger has held various digital marketing, demand generation and revenue operations positions at large enterprise technology companies, financial services, marketing agencies, and tech start-ups since 2008. His objectives are to accelerate growth for businesses by driving marketing qualified leads and converting them into sales opportunities. He has an MBA with 12 years experience specializing in digital marketing, demand generation, and revenue operations. His expertise includes systems implementation and integrations, sales and marketing process development and alignment, technology consulting, strategic integrated demand generation, marketing automation program management and systems administration, and business intelligence. Modern marketing is shaping how companies engage with their customers. In a Forbes article (URL below), Roy Hegger explains, "monitor the 'digital body language' of your customers, and respond with the right content." Modern Marketing Emerges As Sales-Stoking Science: http://www.forbes.com/sites/oracle/2013/07/02/modern-marketing-emerges-as-sales-stoking-science/ Recognized leadership in revenue generation and marketing automation, Roy has managed CRM and marketing systems, such as Salesforce.com, Marketo, Eloqua, and Oracle Fusion to deliver business intelligence through analytics, digital advertising campaigns, and process workflows for sales and marketing.