World in 2050

The World in 2050 Brain Trust is composed of 40+ global thought leaders. This group of senior advisors come from academia, media, policy, and business. They manage multimillion-dollar projects, they are published authors, keynote speakers, technologists, and innovators. They are also diverse — in age, expertise, history, ethnic identity, and regional background.

Here’s a sample of my written contributions: 

1- https://www.diplomaticourier.com/posts/the-hidden-crisis-of-knowledge-inequality

2- https://www.diplomaticourier.com/posts/rethinking-involuntary-migration-whole-of-society-approach

Brain Trust Member

Averon

As CSO at Averon, I’m the architect behind our game-changing strategies in deep-tech and AI, alongside our CEO. I lead the charge in developing and scaling next-gen autonomous drones that are reshaping how we think about urban security. 

From crafting business strategies that align with cutting-edge innovation to building strong investor relationships, my focus is on positioning Averon at the forefront of the smart city revolution. 

Every day, I’m driving the vision, pushing boundaries, and ensuring that our technology not only works but also makes a real-world impact.

Chief Strategy Officer (CSO)

Leading Averon’s creative vision and strategic messaging to position our groundbreaking autonomous drone technology as a global leader in urban security and innovation. Focused on crafting compelling narratives, building strong brand identity, and fostering partnerships that drive growth and inspire trust in our mission to create smarter, safer cities worldwide.

Creative Storytelling
Shaping Averon’s brand narrative by working with design and content teams to create visually striking and persuasive materials that reflect our pioneering spirit.

Campaign Execution
Keeping partners and stakeholders informed of key developments, seizing opportunities to showcase Averon’s achievements and progress in shaping a safer future.

Brand Champion
Representing Averon at public events, media appearances, and industry forums, delivering our message with confidence, authenticity, and a clear vision for the future.

Co-Founder & Chief Communications Officer (CCO)

Cheetah Stories SA

As CPRO, my mission is to elevate our brand narrative, integrate sustainability-driven storytelling, and build meaningful engagement with investors, media, and global platforms. Key focus areas:

🌿 Sustainability & Ethical Luxury
	•	Ensuring our products meet the highest sustainability certifications (B Corp, PETA, etc)
	•	Showcasing our ethical supply chain and sustainable materials
	•	Positioning Cheetah Stories as a leader in ESG-driven luxury

🎤 Global Thought Leadership & Events
	•	Amplifying our CEO’s profile through thought leadership content and opportunities 
	•	Strengthening media relationships to position Cheetah Stories in leading fashion & sustainability publications

📈 Investor Relations & Growth Strategy
	•	Aligning investors with our values-driven business model
	•	Leading our fundraising communications, from pitch decks to crowdfunding
	•	Building an engaged investor community that supports ethical innovation

Chief Public Relations Officer (CPRO)

Tomkulak Consortium

The Tomkulak Consortium is a global non-profit coalition of organisations dedicated to reshaping critical infrastructure systems for a sustainable future. Headquartered in Switzerland, with operations in 32 countries and Antarctica, our mission is to unify global infrastructure systems in an ecologically, economically, and politically sustainable manner.

As Global Communications Lead, my role is to:

🌍 Champion Sustainable & Equitable Infrastructure
	•	Advocate for a balanced system that distributes infrastructure benefits fairly, rather than consolidating power in a few hands.
	•	Position Tomkulak as a thought leader in sustainable, inclusive development.
	•	Engage with global stakeholders to promote a global unified approach and eco-conscious infrastructure policies.

📢 Lead Strategic Global Communications
	•	Build a compelling narrative that connects governments, institutions, and private sector partners.

Director of Global Communications

Ozamba Sports 

Providing strategic guidance and insights to support OZAMBAGroup’s mission to drive impact and foster global partnerships. From Sports to PR, supporting the different companies of the group.

Advisory Board Member

iX3 -Intent, Influence, Impact

As the Co-Founder of IX3 community, I work as a digital strategist helping the new generation of thought leaders to thrive and grow their audience on digital.

Co-Founder

MDPI

As the Public Relations Manager at MDPI, I lead the Public Affairs team, driving strategies to elevate our cause and audiences, starting with research/scientific communities. From cultivating an engaging brand presence to steering crisis communication, every facet of my role contributes to the dynamic growth of MDPI. The opportunity to serve open access science, especially through an inclusive an innovative model that champions the democratization of access to knowledge, resonates deeply with my journey and values.

✨ Strategic Storytelling & Campaigns: Orchestrating PR strategies that transcend the ordinary, I infuse campaigns with innovation, driving resonance with our diverse stakeholders.

🎙️ Media Relations: I stand at the forefront of media interactions, managing enquiries with finesse and ensuring MDPI’s voice reverberates positively in the media landscape.

🔥 Crisis: In the face of potential storms, I navigate crisis situations seamlessly, collaborating with internal teams to deliver resilient communication strategies.

💬 Social Media: Teaming up with Marketing and Communications, I help curate a vibrant online presence, engaging new audiences on social media platforms and enhancing MDPI’s digital footprint.

🎨 Design & Communication: Partnering with creative minds, I contribute to the visual and verbal language of MDPI, ensuring our materials are not just informative but visually captivating.

📊 Insightful Media: Constantly gauging the pulse of media coverage, I analyze insights to refine our approach, ensuring our strategies align with ever-evolving public sentiments.

📈 Progress: Keeping stakeholders in the loop, I share updates on campaign progress, seizing new opportunities to propel MDPI’s projects and endeavors.

🎤 MDPI Ambassador: Stepping into the spotlight, I represent MDPI in interviews and presentations, embodying the essence of our brand with poise and authenticity.

Global Public Relations Leader

Philip Morris International

Manager Regulatory Communications

Manager Fiscal Affairs & Illicit Trade Prevention

ANEBE - Associação Nacional de Empresas de Bebidas Espirituosas

Director | Trade Association

Assembleia da República Portuguesa

Elected Member of the Portuguese Parliament

Member of Parliament (Elected MP)

2x Linkedin Top Voice | Open Science for Mission | ex-Fortune 500 Communicator, ex-Member of Parliament

Architect of Influence | PR Strategist | Digital & AI-Driven Communications

Bridging brands and audiences with bold strategies, momentum, and collaborative innovation, I have spent my career shaping narratives that inspire, connect, and deliver global impact across both private and public sectors.

With deep expertise in external affairs and stakeholder engagement, I navigate complex landscapes to foster meaningful relationships, enhance brand credibility, and drive business outcomes. Whether through strategic communications, crisis management, or reputation building, my approach ensures that organizations don’t just communicate—but truly resonate.

The Power of AI & Digital Strategy
Harnessing the power of digital platforms—especially LinkedIn—I craft and amplify thought leadership, positioning brands as industry pioneers. As a Digital Strategist, I integrate PR-AI tools & PR software to optimize campaign performance, streamline processes, and deliver data-driven, high-impact results.

Leadership & Board Memberships
Beyond consulting, I serve as a board member and advisor, helping forward-thinking companies scale their influence and drive meaningful innovation:

🔹 Co-founder & Board Member – Averon (AI-powered drone technology)
🔹 Co-founder & Board Member – Cheetah Stories (Sustainable luxury & high-end fashion)
🔹 Global Director of Communications – Tomkulak Consortium (Sustainable & equitable infrastructure)
🔹 Brain Trust Member – World in 2050

Always looking to connect with visionary leaders, change-makers, and organizations that want to elevate their brand, shape the future, and make a lasting impact. Let’s talk!

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