Happiest Minds Technologies

Associate Director, EdTech Product Engineering Services

Edutech

Leading the Learning Solutions Business Unit of Edutech.
Responsible for: 
 - Revenue and profitability targets
 - New client acquisition & retention across Academic, Corporate and Defense sectors
 - Marketing plan formulation and execution
 - Managing CXO-level relationships at both Customer and Partner fronts
 - Mentoring a team of marketing, pre-sales, business development & technical service professionals

Business Head - Learning Solutions

Responsible for the development and execution of a comprehensive marketing plan covering entire gamut of marketing for Edutech’s Learning Solutions business unit across the MENA region.  Responsibilities include developing go-to-market strategies, planning & budgeting, product launches, developing partner/alliance relations, collateral development, and demand generation through targeted campaigns in addition to event management and Advertisement & PR responsibilities.

Assistant Marketing Manager - Learning Solutions

Sify Technologies Ltd

Responsible for developing channel-specific marketing plans for Sify’s Portal and VAS business units. Managed relationships with Sify’s partner network and developed joint marketing plans. Worked closely with cross functional teams including Business, Editorial and Sales teams to achieve the defined objectives.  Designed and executed social media & viral marketing campaigns in addition to conventional marketing activities such as Advertisement & PR, event management, customer surveys and market research.

Assistant Manager - Marketing

Ramco Systems Limited

Developed Ramco’s product & services’ specific marketing plans by working closely with the corporate strategic think-tank.  Responsible for the execution of all marketing campaigns and activities such as lead generation, events, advertisement & PR, collateral development (brochures, newsletters, case studies) and website management in addition to setting up and managing an inside-sales team. Played a pivotal role in enhancing Ramco’s strategic alliances with technology partners including Microsoft, Oracle, HP, IBM and Intel among others.  In this role, was instrumental in bridging Ramco’s business plans with its alliance partners by developing & executing joint GTM programs.

Sr. Executive - Marketing & Alliances

Next PC India Ltd

Responsible for understanding the IT needs of SMEs and providing tailor-made IT infrastructure solutions.  Also responsible for generating repeat business from existing customers and retaining customers through proactive communications and relationship building measures. Executed a range of marketing campaigns such as lead generation, participation in road-shows, managing information desks among others.

Executive - Sales & Marketing

Eagle Consulting (ODC of Eagle Investment Systems - BNY Mellon subsidiary)

As a Trainee Engineer, was part of the IT team responsible for developing and testing ePACE – a web-based application designed to assist Investment Portfolio Managers in the US and Europe. Handled various application development related assignments in addition to developing the ePACE user manual. Also responsible for testing the application and documenting the numerous testing scenarios.

Trainee Engineer - Testing & Development

EdTech Enthusiast | Associate Director | Avid Learner

I assist customers make informed decisions on Edtech solutions and services.  My key areas of interest include:
- eLearning Technologies: Learning Management Systems (LMS)/ Virtual Learning Environments (VLE), Online Assessment / Examination Systems, Remote Proctoring Solutions, Lecture Capture Systems, Rapid Content Authoring Tools, Video Management Platforms, and Virtual Labs/ Simulations.
- Library Automation: EM, RFID and Hybrid Technology based automation & Library Management System
- Language Learning: Language Labs and English & Foreign Language Courseware
- Interactive Solutions: Student Response Systems, Interactive Whiteboards & Walls.

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