Rafael Schwarz's Linkedin Analytics

I boost FMCG brand growth by activating thousands of influencer (nano/micro/macro/star) to deliver measurable sales impact, market share and penetration gains by leveraging data, technology and creativity. My team of 40+ experts across Europe provides strategic consulting, campaign management, creative concepts and SaaS technology to manage P2P advocacy across online (Facebook, Instagram, YouTube, TikTok, Pinterest, Twitch), offline (word-of-mouth, trial, sampling) and e-commerce (online traffic, ratings&reviews, live shopping, social commerce) channels. EXPERTISE: 20+ years’ expertise in business strategy, change management, marketing & sales leadership, innovation management and P&L delivery. International FMCG and Social Media thought leader and CEO/CMO advisor with strategic experience underpinned by pragmatic, hands-on approach and passion to win. Results driven, entrepreneurial and internationally experienced commercial leader, senior business development, digital transformation and growth strategy specialist. COMPETENCIES: General Management * Marketing & Sales Strategy * Organisation Development * Leadership Go to Market Models * Revenue Generation * Customer Acquisition * Product Innovation Digital Transformation * Return on Investment * P&L Management * Business Development Direct-to-Consumer * Social Commerce * International Leadership * E-Commerce & Retail Business Transformation * Key Account Management * Brand Positioning * Word-of-Mouth Board Member * Advertising & Communication * Change Management * Influencer Marketing Martech & Adtech * Team Development * Coaching & Mentoring INDUSTRY FOCUS: FMCG & CPG, Cosmetics & Beauty, Food & Beverage, Health Care & OTC, Laundry & Cleaning, Media & Advertising, MarTech & AdTech, Digital & Social & Creative Agencies Connect with me on LinkedIN to engage on business development strategies, the future of advertising & marketing, social media & digital transformation and high performance organisational leadership.